Store brands disappear?! Amazon sellers suddenly encounter difficulties

Recently, some sellers in our communication group reported that their products were suddenly split up on the front desk and could not be sold normally , but the listings in the back desk were still normal.

Later, everyone discovered that the products that were split up were because the brand names had been changed. The sellers who originally used lowercase brand names to register or upload products were automatically changed to uppercase. The listings were broken up because of a bug caused by the brand name change.

The product separation cannot be avoided for the time being, because it is completely caused by a bug . Any product uploaded with a lowercase brand name may encounter this problem. It does not necessarily mean that the product will be modified. Some of the sellers I asked did not experience any splitting or forced conversion to uppercase. It is possible that the bug itself is a probabilistic problem, or it is possible that the update has not yet affected their brand.

And this time, Amazon has more than one brand-related situation. We have previously reported that the brand registration was inexplicably cancelled, and this has also happened in the past two days together with the brand name being modified!

In this case, without any prompt, email or notification, the seller inexplicably discovered that his brand registration was gone, and the registered brand page directly showed that no brand was registered.

This situation broke out on a large scale last year. Many sellers suddenly encountered this problem, and they were unable to re-register in the background. It would show that the brand name had been registered. However, their own registration was inexplicably lost, which made the sellers very distressed.

This situation has started to occur recently. This morning, when I was collecting information about brand names being capitalized, I encountered many sellers saying that their brand registration was suddenly gone. Some sellers came to consult me ​​after seeing the article I wrote last year while searching for countermeasures.

When contacting the customer service team, they would unanimously pass the buck to the brand team, and the brand team basically ignored us. The emails sent by the sellers basically fell on deaf ears, and the situation was at a stalemate.

Of course, this situation is also caused by a bug. Last year, the sellers’ brand registration began to recover gradually after one or two weeks. Some sellers who contacted the brand team in advance recovered in about two or three days. So sellers who encounter this situation this time, remember to contact Amazon’s brand team and other brands, patents, and brand registration teams.

As for the previous situation, the product’s brand name was modified and broken up. The forced capitalization of the brand name should be a recent policy change of Amazon. Although uppercase and lowercase are harmless, the broken up product still greatly affects sales. Sellers must check the situation at the front desk in time and handle it in the background.