20 Reasons Why Amazon Sales Suddenly Dropped

20 Reasons Why Amazon Sales Suddenly Dropped
1. External reasons

  1. Being copied by others and losing the shopping cart
    Brand registration to catch up with sales, zero plan to catch up with sales
  2. Competitive product price reduction
    This means that the price has no competitive advantage and is highly homogenized.
  3. Promotion of similar competing products, such as LD, BD
    Low prices stimulate consumer purchases
  4. Discounts on similar competing products, large coupons/Prime
    Big discounts stimulate consumer purchases
  5. Similar competitive product positioning ads are displayed on the detail page
    Insufficient competitive advantage, orders are snatched away by competing products on the same page
  6. Off-site promotion of competitors, Facebook groups, deal websites
    Off-site discounts are basically 50%, and good rankings may not necessarily make money
  7. Internet celebrities recommend products
    Develop influencers through Instagram, YouTube, and Tiktok, and find service providers to promote products through the media
  8. The product was maliciously reviewed by competitors
    Collect evidence and report it to Amazon
  9. The impact of emerging platforms
    Recently, the rise of shein, temu, and Tiktok has grabbed a large part of the low-price orders.

2. Internal reasons

  1. The price itself has no advantage and is too high compared to competing products
    Optimize from aspects other than price, such as picture quality and product reviews
  2. Insufficient advertising budget and too low a bid lead to low ranking and insufficient exposure
    Improve your ad quality score and organic ranking
  3. Bad reviews for products affect conversions
    Pay attention to the most recent every day, and deal with negative reviews in time
  4. Amazon reduces link weight after receiving buyer complaints
  5. The return rate is too high and the link weight is reduced
    Pay attention to the reasons for returns and provide feedback to suppliers to improve the problem
  6. Insufficient optimization of copywriting and images
    This leads to insufficient knowledge of the product by the buyers, or the product has no advantages over other products.
  7. Amazon has actually investigated the product for fake orders recently, but it actually implicitly downgraded the product.
  8. There were too many product problems, and the backend was investigated by Amazon
  9. The product itself is a seasonal product, ready to go out of season
  10. The product has gift attributes and is sold on specific holidays
  11. The product is out of stock, and it is costly to re-launch it after it is out of stock

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