The latest data for 2023! Top 20 shopping websites with the largest traffic in the United States

According to the monthly traffic statistics released by SimilarWeb, foreign media summarized the 20 most visited shopping websites in the United States by February 28, 2023. Although inflation has caused many consumers to cut back on spending, most people still maintain their online shopping habits, and major players also play an important role in the development of the industry.

Top 20 Online Shopping Sites in the United States in 2023

1. Amazon US

Total visits as of February 28: 2.2 billion

Amazon's total net sales reached $514 billion in 2022. As of February, Amazon's US site had a total of 2.2 billion visits and a bounce rate of 33.93%.

2. eBay US

Total visits as of February 28: 654.5 million

eBay's annual revenue reached $9.8 billion in 2022. As of February, eBay's US site had a total of 654.5 million visits and a bounce rate of 36.5%.

3. Etsy

Total visits as of February 28: 445.8 million

In 2022, Etsy's annual revenue was $2.6 billion, a year-on-year increase of 10.18%. As of February this year, Etsy's website had a total of 445.8 million visits and a bounce rate of 45.8%.

4. Walmart.com

Total visits as of February 28: 350.4 million

Walmart's revenue for the fiscal year ended in January was $611 billion. As of February, Walmart.com

The total number of website visits was 350.4 million, with a bounce rate of 52.2%.

5. Craigslist

Total visits as of February 28: 176.2 million

Craigslist is a privately held American company that operates a classified advertising website that sells a variety of goods such as appliances, furniture, electronics, etc.

As of February this year, Craigslist had a total of 176.2 million visits to its website, with a bounce rate of 21.17%, of which 93.7% were from the United States.

6. Home Depot

Total visits as of February 28: 161.9 million

Home Depot mainly sells home improvement products such as appliances, garden furniture, power tools, carpets, lumber, etc.

As of February this year, the total number of visits to TheHomeDepot website was 161.9 million, with a bounce rate of 41.86%. HomeDepot achieved sales of US$157.4 billion in 2022, a year-on-year increase of 3.1%.

7. Target

Total visits as of February 28: 150.7 million

Target, a supplier of various consumer goods such as groceries, clothing and electronics, was founded in 1900. It achieved revenue of $109 billion in 2022, an increase of $3 billion from 2021. Target's website had a total of 150.7 million visits as of February this year, with a bounce rate of 45.37%.

8. Nike

Total visits as of February 28: 136.2 million

NIKE is a top retailer focusing on sports shoes, founded in 1964. As of February this year, the bounce rate of NIKE's website was about 46.4%, with a total of 136.2 million visits. Among them, 31.75% of users were from the United States, 17.1% from South Korea, and 4.4% from the United Kingdom.

9. BestBuy

Total visits as of February 28: 97.2 million

Founded in 1966, Best Buy is a consumer electronics company headquartered in Richfield, Minnesota. In 2022, Best Buy Co., Ltd. achieved revenue of $51.8 billion, a year-on-year increase of 9.5%. As of February, Best Buy's website had a total of 97.2 million visits and a bounce rate of 44.9%.

10. Lowe's Companies

Total visits as of February 28: 92.2 million

Lowe's Companies is a supplier of tools, appliances, building materials, carpets, bathroom supplies, lighting and other products. Its website had a total of 92.2 million visits as of February this year, with a bounce rate of 38.17%. Lowe's Companies achieved annual revenue of US$962.5 billion in 2022, a year-on-year increase of 7.43%.

11. Macy's

Total visits as of February 28: 82.1 million

Macy's offers a variety of fashion brands including men's and women's clothing, accessories, jewelry, beauty, shoes and home products on its website. It was founded in 1898 and is headquartered in Cincinnati, Ohio.

Macy's achieved net sales of $24.4 billion for the full year 2022, compared with $8.3 billion in net sales in the fourth quarter. The company's website had a total of 82.1 million visits as of February this year, with a bounce rate of 44.21%.

12. Kohl's

Total visits as of February 28: 53 million

Kohl's is a supplier of clothing, shoes, toys, home decor, appliances, and electronics. It was founded in 1962 and is headquartered in Menomonee Falls, Wisconsin.

Kohl 's website had a total of 53 million visits as of February this year, with a bounce rate of 42.37%. Kohl's achieved total revenue of approximately US$60.1 billion in 2022, and approximately 98.66% of its website users were from the United States.

13. Nordstrom

Total visits as of February 28: 47.3 million

Nordstrom is a department store chain headquartered in Seattle, Washington, that offers products such as clothing, shoes, jewelry and cosmetics on its website.

Nordstrom, which has annual revenue of $14.8 billion in 2022, had 47.3 million total visits to its website as of February this year, with a bounce rate of 47.24%. Although many of its users are from the UK, Canada, Mexico and Australia, 90.97% of its users are from the US.

14. Sephora

Total visits as of February 28: 40.3 million

Sephora is an important beauty retailer in the United States, mainly selling cosmetics, skin care products, hair products and perfumes. The company was founded in 1970.

Sephora's sales in 2022 are estimated to be $86.1 billion. The company's website had 40.3 million total visits as of February this year, with a bounce rate of 45.46%. About 74.4% of online visitors were from the United States, while 14.82% of users were from Canada.

15. JCPenney

Total visits as of February 28: 30.1 million

JCPenney offers furniture, bedding, curtains and home decor through its online platform. Its website also offers clothing and shoes from a variety of brands. The company was founded in 1902 and is headquartered in Plano, Texas.

As of February this year, JCPenney's website had a total of 30.1 million visits and a bounce rate of 42.22%. Most users (about 98.35%) are from the United States, and users from Mexico, Canada, Puerto Rico and India also frequently visit the website.

16. Victoria's Secret

Total visits as of February 28: 29.6 million

Victoria's Secret was founded in 1977 and mainly sells women's underwear, lingerie, pajamas and sportswear.

In 2022, Victoria's Secret's turnover was US$6.3 billion. As of February this year, its website had a total of 29.6 million visits and a bounce rate of 40.39%.

17. Costco

Total visits as of February 28: 28.3 million

Founded in 1983, Costco is an important retailer of electronics, computers, furniture, outdoor products, and home appliances in the United States. As of February this year, the total number of visits to the website founded in 1983 was 78.3 million, with a bounce rate of 35.29%. In the 12 months ending February 2023, its turnover was US$234.4 billion, an increase of 11.5% year-on-year.

18. Kroger

Total visits as of February 28: 28.2 million

Kroger offers low-priced groceries through its online shopping platform. The company was founded in 1883 and is headquartered in Cincinnati, Ohio. In the fourth quarter of last year, Kroger's sales were $148.3 billion, compared to $137.9 billion in 2021. As a result, sales increased by 5.2% excluding fuel.

As of February of this year, Kroger's website had a total of 28.2 million visits and a bounce rate of 36.76%.

19. Overstock

Total visits as of February 28: 22.8 million

Overstock is an internet retailer that sells furniture and was founded in 1999. The company has approximately 5,000 employees.

In 2022, Overstock's annual revenue will be $1.92 billion.

As of February this year, Overstock's website had 22.8 million visits and a bounce rate of 45.11%. About 96.33% of the website's users are from the United States, while users from Canada, the United Kingdom, India and the Philippines also frequently visit the website.

20. Wish

Total visits as of February 28: 17.1 million

Wish is an online shopping website that offers a variety of consumer products such as jewelry, bags, clothing, mobile phones, etc. It was founded in 2010 and is headquartered in San Francisco, California.

In 2022, Wish's annual revenue is $571 million. As of February this year, Wish's website had a total of 17.1 million visits and a bounce rate of 39.61%. Its users are spread all over the world, of which 23.01% are in the United States, 10.47% are in Canada, and 7.1% are in Italy.

Editor✎ Ashley/

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