U.S. Candy Market Survey: Candy Sales Soar to $42 Billion in 2022

It is learned that according to the National Confectioners Association, price increases support strong growth in candy retail sales in 2022, with sales in the category increasing to $42.6 billion from $36.9 billion in 2021. Sales data is provided by market research firm Euromonitor, showing that by category, chocolate retail sales will be $23.9 billion in 2022, followed by non-chocolate retail sales of $15.4 billion and gum and mint sales of $3.2 billion.

Supporting data from IRI, Inc., Chicago, shows that tracking channels show that chocolate sales in 2022 are $18.2 billion, up 9.1% from 2021; non-chocolate sales are $10.3 billion, up 13.8%; and chewing gum and breath freshener sales are $3.6 billion, up 13.8% in the 52 weeks ending January 1, 2023. On a unit basis, chocolate product sales in 2022 fell 4.2%, non-chocolate product sales fell 0.2%, and chewing gum and breath freshener sales increased 0.8%.

A survey of 1,567 consumers aged 18 to 75 by San Antonio-based 210 Analytics, LLC, highlighted some trends supporting the category. For example, consumers buy candy through three to four different channels, led by supercenters/hypermarkets and supermarkets. Eight percent of consumers buy candy only online, while 32% buy it both online and in-store.

32% of consumers are unsure how much chocolate or candy is an appropriate amount to eat in one sitting. When trying to determine the right portion size, consumers focus primarily on total calories (28%) and total sugars (22%). According to 210Analytics, 90% of consumers surveyed said they are interested in calorie and portion size information. 61% of consumers surveyed “occasionally or frequently seek out” candy products they haven’t tried before.

A survey of 1,567 consumers aged 18 to 75 by San Antonio-based 210Analytics, LLC, highlighted some trends supporting the category. For example, consumers buy candy through three to four different channels, led by supercenters/hypermarkets and supermarkets. Eight percent of consumers buy candy only online, while 32% buy it both online and in-store.

Editor ✎Estella/

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