At the beginning of the new year, the sales node that Amazon sellers are most looking forward to is here again!

Recently, Amazon officially announced two important promotions:

1️⃣Amazon Spring Sale

2️⃣ Canada February 2025 BAU Manual Deal

Whether it is to clear inventory or boost sales, this is a great opportunity for you to seize the new year order bonus!

Today, I will explain the key points of these two activities in detail and teach you step by step how to seize the opportunity of traffic explosion!

Amazon's Spring Sale is here!

Spring promotion time:

US Station: March 24-30, 2025

Europe: March 24-30, 2025

As the traffic peak in the first half of each year, the Spring Sale is not only an opportunity for sales explosion, but also a golden node for creating hot products and improving rankings!

Currently, the submission channel of Amazon’s backend flash sale page has been opened. It is recommended that everyone complete the planning and registration of the promotion activities as soon as possible.

Things sellers must do before the big sale:

Plan ahead for coupons and Prime-exclusive discounts, and pay more attention to Amazon's official rules.

Check whether there is sufficient inventory, especially for key ASINs, to ensure that there will be no out-of-stock issues during the event.

Optimize product detail pages and main images to attract more consumers to click.

Event registration link:

https://amazonextna.qualtrics.com/jfe/form/sV 6opZ67dXswtV47l

Submission deadline: 12:00 noon, January 9, 2025 (don’t wait until the last day!)

Submission requirements:

Star rating requirement: Product rating must reach 4 stars or above

Discount strength: minimum 10% off, and the discounted price cannot be lower than the lowest selling price in the past 30 days (Was Price)

Minimum sales: OPS (sales in the past 30 days) must reach **$5,000 CAD** or more. All ASINs under the same brand will be combined for calculation

PQS score: at least 60 points (affects the submission pass rate, but will not be displayed in the form)

Note:

Invisible Deal: This time it is S/C invisible mode. The seller cannot view it directly in the backend and needs to wait for the manager to notify the result.

Conflict check: Before submitting, you must cancel the LD, BD or Manual Deal that conflicts with this activity to avoid submission failure due to conflicts.

Cannot be cancelled after submission: Once a manual discount passes the review, it cannot be withdrawn at will, and the official does not provide a query on the reason for failure, so please be sure to submit carefully!

After submitting the report, you need to pay attention to:

Do not adjust the original price of the product at will. The activity will be automatically adjusted by the system without manual intervention.

For ASINs submitted repeatedly, only the last submitted version will be used;

The event title and start time may be adjusted and will be displayed in the background;

After submitting your application, please pay attention to the promotion start notification. Any improper operation may result in blacklisting!

For sellers who want to try their hand at the Canadian site, this event is a good opportunity, but be sure to carefully check the official requirements to ensure that each item is met to avoid affecting the effectiveness of the event due to details!

How to make good use of big promotions?

During the Spring Sale, you can stack manual deals, coupons, and flash deals at the same time to maximize exposure.

2. Data Analysis:

Use backend data analysis tools to screen the hot-selling products in the past three months, give priority to submitting ASINs that meet the activity requirements, and increase the approval rate.

3. Main picture optimization:

Competition during the event is fierce, and the main picture directly determines the click-through rate. It is recommended to add comparison pictures, scene pictures or promotional tags to quickly attract buyers' attention.

4. Pricing strategy:

Reasonable discounts can attract consumers without overly compressing profits. For some high-priced products, installment payments (Buy Now, Pay Later) can be used to attract more consumers with limited budgets.

Amazon's 2025 promotions have quietly kicked off! Whether it is Canada's February Manual Deal or the global spring promotion, it is an important opportunity for sellers to increase sales and expand brand influence.

Be prepared in advance, optimize your product submission strategy, seize traffic opportunities, and you will be the next big promotion winner!

Hurry up and seize the time to start the New Year's explosive sales journey! 💥🎉

Amazon Annual Goal Planning Template