Sales on the eve of Black Friday are terrible! Is it related to the early start of Temu's promotion? Our company's Temu department has started to receive a lot of orders...

"Wonderful Reply"

The white guy marching in

Agree with: Amazon Xiaozhuang, Open Society, Yuzhong likes to slack off

This year is almost over, and my situation is as follows:

-Amazon's second half of the year has been declining since July, with fewer orders and less profit this year. It is very difficult to launch new products unless they are very low-priced.

-For fully managed services, AliExpress Choice is pretty good. Its size has been increasing this year, but its profits have been decreasing.

-TEMU is very unstable. A two-month support period for new products is good enough. Products need to be continuously launched. However, because the platform has no continuity, we didn’t pay much attention to it this year.

In general, for the entire business, the overall inventory funds have increased, and the overall order volume has increased significantly, but the GMV has not increased significantly (because the price of full-service hosting has also been falling again and again), and the profit ratio has declined significantly.

This year is difficult, I am not optimistic about next year, I don’t know how to adjust to make it better

Anonymous user

Agree from: Li Huabei, hx0118

Sales and profits have indeed declined, but we can still launch two small hits a year. Although CPC and Amazon's fees have been rising, resulting in a continuous compression of profit margins, we can still find more cost-effective keywords to improve product sales and rankings.

(I think this logic is the same as constantly updating new products to maintain store traffic) To keep sales roughly in a state of continuous growth, the process is not complicated or requires high professionalism, but it does require diligence (in terms of optimizing advertising)

So come on, if you see something bad, everyone will complain about it, but others are just making a fortune in silence

Anonymous user

Agree from: Your friends, Aurorao, Yi Xiaoyang More »

All platforms have started the Black Friday Cyber ​​Monday promotion, and some started earlier than Amazon. If I were you, I would also compare prices on multiple platforms, after all, it is so much cheaper. Let’s not talk about other platforms, just look at Amazon’s low-price mall, the delivery fee is as low as $0.5, and there are a lot of products for $1.99 or $2.99. The prices are low and Amazon is the platform that endorses them...

Anonymous User • Shenzhen

The low-price mall has little impact and is basically not considered to be in the same competitive dimension. You can pay attention to the category and product restrictions of the low-price mall.

Li Bai is not a white phoenix seeking a phoenix • Shenzhen

Everyone made quick money in the past few years and hoped to continue to make money like before, but found that the company's operation and development capabilities were not up to par, so they could only complain about the bad environment, too much competition, other platforms eating up market share, etc. Operations could not calm down and promote links and study advertising. Development was nothing more than copying homework, or adding some useless functions out of imagination.

Cross-border Preschool K • Xiamen

@李白不白凤求凤凰: That’s quite true. But for products like clothing, which basically have no technical barriers, how can we deal with the impact of TEMU and SHEIN?

Anonymous User • Shenzhen

@跨交學前班老K : If you can’t beat them, join them. Otherwise, quit.

DAY TOY • Shenzhen

@李白不白凤求凤凰: I don't agree with what you said. More and more sellers are coming in, which means that the share of the profits will be less and less. Everyone wants to rank high and make money, so they promote in various ways, trying various ways to offer low-price coupons and high-coupons. Even if they develop a patented product, other developers can just change the appearance and sell it. Operations also want to make money, and development also wants to make money. The blame should not be put on these two, and this year's coupons are obvious to all. If you can do this, just give you a product, and you can do it well if you calm down, and you can develop a very good product that is not available on the market, then just ignore what I said. If you can't do it, you shouldn't put the blame on these two.

Absolutely Impossible • Xiamen

@李白不白凤求凤凰: According to your logic, development means making products that have never appeared in the market before, and then they have to sell out as soon as they are put on the shelves? Are you here to make a wish? I just want to ask how you define "copying homework"? I refer to the hot-selling models in the market and the models on other platforms. Does it count as copying? If it counts, tell me how you do it. Are all your products unique to the market? The decline of the market is an indisputable fact. How can you conclude that it is because the operation did not do a good job of promotion and advertising? Oh, you are working hard here, and the next door temu copied you at half the price. How do you deal with it?

Wanyu Shengxuan · Shenzhen

@跨交學前班老K : Temu has basically no impact on the clothing category. Temu is only suitable for standard product comparison. Clothing can also be returned. The idiot who made Temu supplies cheaply will basically lose everything. Let's wait and see next year.

Anonymous User • Shenzhen

@Anonymous user I said this because I participated in the low-price mall. There are many categories open now, and more categories will be opened in the future. The investment manager asks for more products every day, and more and more categories are opened. Now the APP already has an entrance to the low-price mall. I don’t think it will have much impact now. What about after the internal test is over?

Anonymous user

Agree from: Random

This problem can be objectively analyzed from the following points:

In the big environment, competition between platforms, such as TK, Temu and other platforms, has divided a lot of traffic resources, resulting in a serious decline in Amazon's traffic. The decline in traffic naturally leads to a drop in orders.

Secondly, the platform itself has developed into the red ocean stage. Now all categories on Amazon are saturated, and with more sellers, there will naturally be involution.

The platform continues to increase various fees, forcing sellers to optimize prices or further compress the supply chain to maintain profits. Raising prices will make products uncompetitive. Buyers are also smart now, and they will search for pictures and compare prices!

In short, the current environment is not good. The most important thing is to survive. Don't always think about developing innovative products and then throw all your energy into it. Have you ever thought that even if the product you develop is successful, others will imitate your style one after another, and in the end it will still be the same. The probability of success is very low. Moreover, many categories have reached the bottleneck of creation, and it is difficult to find something to innovate. In addition, the traffic is also seriously dispersed.

The west wind is blowing in autumn

Meiya has always been the company's most stable and solid foundation, accounting for 80% of the company's orders. This year's increase is about 40% compared to last year. It is still related to the product. We have always insisted on original patent differentiation, especially the differentiation of high-order combination packages, which is the main source of profit for the company . We are doing small-category long-tail market with low customer unit price. The volume is not large, but we have been deeply involved and it is very stable at present.

Anonymous user

Agree with: You can't imagine my happiness, Chinacn, liz_sicily, hammon, lalalalol more »

Hey, I checked the October payment. Now Amazon charges a lot of fees, such as long-term storage fee, warehousing configuration fee, and return processing fee. I don’t understand why they charge fees. They add fees at any time. Also, the CPC of ads is getting higher and higher, but the overall traffic is there, and they still offer discounts. It feels so boring, but I feel helpless. I have a lot of goods, and the more I sell, the more I lose. It’s so difficult...

Worker9999 • Shenzhen

If you don't sell, there will be a low inventory fee to cut you back.

mal aimo • Guangzhou

There is also a storage utilization surcharge, low inventory fee

XIA LI6 • Changsha

No wonder the North American station is so disappointing recently

White Moonlight SSS • Shenzhen

Amazon's net profit in the third quarter of 2024 increased by more than 54% year-on-year /// Sellers' sales did not increase year-on-year, and their profits fell sharply...

1998 • Guangzhou

@白月光SSS : The quarterly growth is clearly disclosed. We cannot simply conclude that sellers’ profits have fallen sharply, but what is certain is that the number of sellers is definitely increasing. The profit situation is different for each seller.

sup erlamp • European Union

@白月光SSS : Look at the ad bidding, it is getting higher every year. If I want to buy a product for 9.98, I suggest bidding a few cents. How can Amazon's profit not increase?

Alexandra • Shenzhen

Delayed orders + peak season storage in October, my balance in November went into negative territory

Seven and a half • Quanzhou

There are a lot of hidden charges. If you don't control your profits well, it's easy to end up with a negative number if you enter the market blindly.

Anonymous user

Agree with: biki2018, Jiqingzidu, Yuzhong likes to mooch, Tiangaodida, rainco more »

If the pain of profit reduction was just in the first two years, this year I feel like I am losing my job.

The profits from previous years are completely unable to be sold at a high price, the gross profit has fallen below 10%, the conversion rate is very poor, the advertising costs have risen sharply, and the cost of launching new products has risen sharply.

It's hard to imagine what went wrong. Was it that TEMU and TK were too strong? Or was it that there were too many people entering? Oh, I'm so tired and tormented.

Anonymous User • Shenzhen

The factors you mentioned are all there, but think about how to change them.

Weijia   • Shaoxing

The price of Warriors in our category has dropped to lower than the delivery fee, and there is still a lot of profit of more than ten yuan per order, not counting advertising and returns. People like this should change their careers as soon as possible. They can't make money themselves but they are still squandering money on others.

Anonymous User • Shantou

@伟佳: Too many, too much overcapacity, it really makes my scalp tingle

XXX · Shenzhen

@伟佳: It’s a bit outrageous that the price is lower than the delivery fee. People like this won’t last long.
The most disgusting thing is the extremely low profit margins. For example, some sellers marked 2 packs at the price of 1 pack, which made other sellers of 2 packs and 1 packs vomit.

Love and hard work - full of advertisements, life and death are determined by fate, wealth and honor are in the hands of God.

Agree with: Xiaoyubinga, rainco

It's so tiring to promote new products this year. I launched 2 new products last month. The CPC is as high as 3 US dollars. Otherwise, the exposure and clicks are very low. I have tried many keywords, but they are all very high and a bit difficult to promote. I have been doing it for almost a month, but the bids still can't be reduced. The bids of 2 US dollars are basically on the product details page, but the conversion rate is very poor. If you want to get to the top of the search page, you have to bid more than 3 US dollars. If you are not careful, it will explode. Is there any big guy who can share how to do this kind of advertising and where to start?

Anonymous User • Shenzhen

Amazon's advertising algorithm is very clear now. You will get as much exposure and traffic as you bid. If the bid is lower than this, the exposure will be less, and you will not get any extra traffic.

Life has smoothed out the past • Zhuhai

Your signature explains it: full of ads, life and death are determined by fate, wealth and honor are determined by God~ But this is exactly the current situation that my brother-in-law likes to see the most~

Combustible Ice Eva - 1998 Operations Entry ENFJ

Is this the case for everyone? But I feel that our company’s main problem was the shopping cart loss problem that started in May. Many top models lost their shopping carts, which not only caused the sales of the links to plummet and the inventory to pile up, but also caused the overall store traffic to decline. New products also lost a lot of related traffic, making it even more difficult to promote. The very few models that were able to rise in October and November this year were all the favorites of heaven hhhh, all thanks to their own good models. The overall performance is really much worse than last year. .

Anonymous user

The company does both Amazon and TEMU. But the Amazon operation of TEMU failed. Now it is basically abandoned and no restocking is done. After many years of Amazon operation, I feel that TEMU has grown very quickly. A new store I opened has a daily sales of 500+ in less than two months, and an average of 400+. The store profit margin is estimated to be within 15% (without the permission to download orders). I have never had such a daily sales in all these years of Amazon, which is disappointing.

Niujin University · Shantou

Is this semi-hosted?

Anonymous User • Shenzhen

Yes, our company is almost losing profit from Amazon, but TEMU is profitable.

Anonymous User • Shenzhen

@牛筋大学: Yes, but if there are any problems with the platform's qualifications, it is easy to be delisted, or it is impossible to delist by comparing prices. The volume is very fast, which is very stressful for funds. The company's overseas warehouse has more than 3 million goods, and there are also one or two million goods on the way.

Ale xandra • Shenzhen

Our TEMU low-price clearance is effective and the volume is increasing quickly, but you really have to be careful about the platform adjusting your price. Many times, the price is cut in half, so you can't sell it directly.

Mingyu nice

I haven’t made a small product for a long time. I would like to ask the big guys, how much impact will TEMU’s entry have on Amazon?
Will the volume be much less than before TEMU entered the market when the ranking is the same? Or is it not less, but when TEMU and other multi-platform activities are held, the volume on Amazon will drop sharply?

Jiqingzidu · Shenzhen

I will answer, yes, temu has a 2.99 subsidy for products under 30 USD, and many sellers sell products in this price range of less than 30 USD.

superlamp - Amazon operation (electronics, lighting products)

All the traffic on Amazon has been taken away by Shein Tune. We have received a lot of orders from Shein, but Amazon has not responded at all. Amazon has not done anything. If it continues like this, it will probably follow in the footsteps of Wish. However, we are not making any money from Shein Tune. We don’t know what to do next.

Nacho Wu • Dongguan

If you didn't say wish, I would have forgotten it

Xiaomawa · Shanghai

Our company now has the highest sales volume and the highest profit on TEMU. Amazon is like dead.

White Moonlight SSS • Shenzhen

@小么哇: Is the return rate the same? How much difference is there in pricing?

All is cloud and smoke

@小么哇: What category has a higher profit margin than Amazon?

kuh ai666 • Shantou

Wish is the one who killed itself, not the environment. The price increase + fines, and the self-operated stores; these three factors have led to a large loss of sellers and buyers; platforms that are fined will not last long

Anonymous user

There has been no movement in orders from Amazon recently. There had been a small boom in November. I suspected it was a problem with my product selection, but seeing that everyone is doing the same, I decided it was okay. TEMU and Meikeduo are both testing the waters, and those who can make a little money still depend on Amazon’s sales.

Anonymous user

Agree from: Chinacn

This year, the fees charged by the US site are really outrageous, and various policies are not friendly to new products. Every month, I can see a lot of sellers complaining about the decline in sales, but in fact, there are also many increases. Maybe the model has changed. It is really not enough to use the old methods to do the current Amazon.

Anonymous user

Agree from: Amazon Xiaozhuang, rainco, Adam002

Like you, we also started to decline in October, and it felt even worse in November. Although we grew in the first half of the year compared to last year, I always feel that products have cycles. Regardless of whether it is a platform problem or not, we must change ourselves.

Anonymous user

Agree from: Jinjun Xiaobai, ZWBYLMJ, Adam002

This year has been really bad. None of the new products have been successful. Not only have the profits of old products been squeezed, but the sales volume has also been reduced by half compared to last year. I still have to bear the pressure from my boss. I don’t think the last two months will be any better.

Anonymous User • Shenzhen

Similarly, the success rate of new products this year is lower than expected.

Defense Superman - Study hard and make progress every day

All major platforms are dividing up the traffic, and the economic situation is bad for everyone, so sales are naturally even more sluggish. It is better to quit while you are ahead. Don't be overly obsessed with sales. You have to make money from every sale, and only when the money goes into your pocket is real.

Anonymous user

The sales are so high that a lot of sales kings (old sellers opening new accounts + sellers entering new categories) have come. After half a year, there are still a few sales kings who are still holding on. Competitors in the same category have lowered their prices. Sales kings don’t advertise and reduce their profits to 10%, and they keep replenishing stocks. I am really convinced. I can only change products to make sales kings. I am so tired.

Niujin University

Agree with: You can't imagine my happiness, LandiHo, max人狂客

It's not true that the longer the span, the better the effect. 47 days is the same as no span. For example, the Double Eleven sale in China is so long now, I am not in a hurry to buy at all. If I miss it, there will be another sale in a few days . There are a lot of excuses for sales in China every year. I think it is better to be shorter.

ERIC CHAN10 • Shenzhen

Yes, the longer the time span, the less anxious consumers are to buy. If they miss it, they can wait a few days. As a result, the average number of orders per day increases a little bit. It is not as direct as the concentrated burst of Amazon, which can sell out the inventory in two or three days.

JJYW Jiuyue   -Have been working on Amazon development for many years

Agree from: kuhai666 , Toda

Temu’s fines are indeed very heavy, with a small profit margin, and one fine requires 10 orders to make up for it... But the platform traffic is also really huge, and it has already become the second largest cross-border e-commerce platform!

Anonymous user

Support from: TAng7we , Beneme , biki2018 , stodger

It is hard to say whether the sellers can make money, but the Temu platform will definitely not lose money. Such a long event time will inevitably seriously affect the effect of the event , and the domestic e-commerce platform has played its tricks to the fullest.

Anonymous User • Shenzhen

But it has to be said that there is a ceiling for the domestic system to be used abroad.

Hong San 666 • Shenzhen

@Anonymous user gets Mars for free, but that's still the ceiling

kjy js123 • Wuhan

Foreigners have never seen these things before, and they are stunned

Anonymous user

Agree from: TAng7we, max人狂狂客, lalalalol

It has to be said that the sales growth during Amazon's promotion is still much greater than that of other platforms, so there is still hope for Amazon's promotion.

ERICCH AN10   - Walmart cross-border operation newbie

Support from: TAng7we, lalalalol, Beneme, 1998

It is still unclear whether Temu can make money. Amazon has the largest traffic, so just be patient.

1998 • Guangzhou

Yes, Temu needs to rely on platform support to attract traffic from other platforms in the early stage. It is normal to have many promotions. It is hard to say what the traffic situation will be in the later stage.

ERIC CHAN10 • Shenzhen

@一九九八: Judging from the pickiness of Amazon users, they have a certain pursuit of product quality. Especially after the return period is extended during the peak season, Temu’s data may gradually become unsatisfactory.

jiyuge

Agree with: You can't imagine my happiness, lalalalol, Beneme, liz_sicily

It’s true that TEMU doesn’t make money. Not only did it explode, but it also received a lot of negative reviews. It’s not as worry-free as Amazon.

a xibaba • Shenzhen

I feel that Temu's review rate is really high

Jiqingzidu · Shenzhen

The review rate is indeed high. The store has been running for less than two months, with 683 reviews, 9590 orders, and a review rate of 7%.

Alexa ndra • Shenzhen

TEMU and Amazon have similar consumer groups, so why is TEMU's review rate so high and has so many positive reviews? But Amazon always gives bad reviews. They give me 3 or 4 stars, but never 5 stars, even though the content is full of praise. Buyers who receive Vine are becoming more and more strict in leaving reviews, which is heartbreaking.