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▲ Video account focuses on cross-border navigation Last week, Amazon suddenly received a large number of infringement letters. Although it was finally confirmed by the official that it was a misjudgment caused by technical problems, it did scare the sellers. However, this blunder seems to be a warning before the storm. Recently, sellers have received performance warnings from Amazon again. Under the iron-blooded means of the platform, all those who fake orders have suffered "backlash."
Amazon has taken drastic measures, and sellers have started a competition to see how miserable they are! Compared with the past, Amazon seems to have really taken action this time, and many sellers’ products have been permanently banned. Some sellers carefully controlled the frequency of fake orders, thinking that their manipulation was obscure, but they still had nowhere to hide under the iron fist; some sellers were punished after the event, and the fake order records from 800 years ago were still dug up; even some sellers who operated in compliance and never faked orders were indiscriminately swept by Amazon and were all "banned".
▲ The picture comes from the seller communication group A seller revealed that when he woke up early yesterday morning, he heard a large group of 2,000 Amazon people wailing. Some people's links became useless, some people's flash sales failed to make a single order, and some people's $100 advertising fees went down the drain. Everyone had their own miserable situation. Before the seller could get lucky, he found that some of his store's links had also been affected. ▲ The picture comes from Toutiao In response to this, many sellers who share the same suffering have started to compare their misery: "The link was blocked, and the inventory value was as high as more than 800,000." "It's the same for me these past two days. I only got three or four orders out of the 130 or 140 yuan advertising fee every day." "Several of the top products have been blocked for more than a week. I have appealed but to no avail. The store is worse than a new one and I have no orders." It can be seen that the industry has become increasingly turbulent recently, with costs doubling, profits shrinking, and Amazon's successive large-scale bans, which have increased business risks day by day. Many sellers have been unable to bear the burden and ended up in failure. According to a seller, after deducting advertising fees, shipping costs, platform deductions, transportation costs, finished product costs and other expenses, not only is there no profit, but there is even a loss. Faced with this embarrassing situation of not making enough money, the seller has no choice but to give up. Amazon has taken a drastic measure, and sellers are starting to compete with each otherRegarding the severe crackdown on the platform, some sellers questioned that Amazon was openly targeting Chinese sellers under the guise of rectifying the atmosphere. Previous media reports said that more than 50,000 Chinese sellers were involved in the account closure wave, and many top domestic sellers suffered heavy losses. Therefore, rumors about Amazon targeting Chinese sellers have been rampant in recent times. However, just today, according to Yibang Power, Cindy Tai (Dai Xuefei), Amazon's global vice president and executive president of Amazon Global Selling Asia Pacific, made her first official response to the account blocking incidents in the past few months at a media conference. ▲ The picture comes from the Internet The brutality of the massive account suspension since May has left many sellers with lingering fears. Therefore, whether there is room for maneuver after the suspension and whether Amazon can provide sellers with effective communication and appeal channels have become the most concerned topics. In response to this, Cindy Tai said that if the account was deactivated for the first time, the seller could appeal and communicate effectively, but this time it came to this point because Amazon had communicated with the 600 brands involved many times, constantly "deactivating, restoring, deactivating, and restoring." It is understood that in the past five months, a total of about 3,000 Chinese seller accounts have been banned. In addition to multiple manipulations of reviews, these accounts were also involved in a number of gray industries, including illegal bribery and fraud. Cindy Tai pointed out that Amazon has given these sellers many opportunities, and the reason why it banned more than 600 Chinese brands was due to unsuccessful communication over the years. Regarding conspiracy theories targeting Chinese sellers, Cindy Tai also emphasized that Amazon's policies are consistent worldwide and it does not deliberately target Chinese sellers. From Cindy Tai’s response, it can be seen that Amazon banned a large number of Chinese sellers mainly because these sellers "knowingly broke the law" and still insisted on their own way after receiving repeated warnings, violating platform policies and engaging in illegal operations. Amazon's response of banning 600 brands, involving 3,000 accounts, is also inconsistent with the previous report that more than 50,000 sellers were banned. Amazon's official response this time also once again gave sellers a wake-up call. Amazon has long lost patience with sellers who have been operating in the gray area and "under the table" for many years. Once they are found out, it is difficult to appeal and restore their accounts. Those big sellers who have been severely damaged in the account suspension wave and have not yet made a comeback are bloody lessons.
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