What is Clozette? Clozette Review

Founding

Clozette was founded in Singapore in August 2010 by four digital media industry veterans.

Platform Introduction

The platform mainly includes four key communities: discovery, sharing, organization and purchase. In its virtual wardrobe, users can store pictures of products they own, just bought or hope to own. At the same time, users can also share their favorite styles, which can be virtual products on the Internet or product pictures of their own wardrobes. Other users comment on and share the posts. With user-generated content, the platform allows brands, retailers and designers to interact with fashion trendsetters and discover new fashion trends.

Brand Cooperation

Clozette’s branded content features original work from more than 3,500 creators, and a self-proclaimed talent network with a reach of more than 600 million.

In the past, the company has worked with companies such as Estee Lauder, Shiseido, Zalora, Charles & Keith, Procter & Gamble, Unilever, Johnson & Johnson and Omnicom Media Group.

Financing

In December 2011, Singaporean fashion portal Clozette partnered with Glam Media Japan, Japan's largest online media company for women, to enter the Japanese market.

In 2013, it completed a financing of US$6.1 million.

In April 2019, Clozette raised $10 million in Series C funding led by Cool Japan Fund, a subsidiary of Japan’s Ministry of Economy, Trade and Industry. Clozette said it will use the investment to scale its existing professional data-driven content and analytics platform to drive international expansion.

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