Under the heavy review pressure policy, how can Amazon sellers get reviews safely?

This year's Amazon Review policy can be said to be the most stringent in history. Not only are there various high-pressure review deletions, but account pollution algorithms are also enabled on a large scale to blacklist batches of suspicious buyer accounts. This swift and decisive approach has made it increasingly difficult to fake orders this year.

However, it is not okay to have no reviews at all. The one-star rating that everyone often encountered some time ago was a big problem. There is no way to deal with negative reviews without any content and information. If there are no variants to break down, you can only post good reviews to raise the average score.

The official review invitation program, whether in the early days or Vine, cannot guarantee whether the invited reviews are positive. In case a bad review comes in, the impact will be more serious than an ordinary bad review. Vine bad reviews have a higher weight, and no seller delivery information will be displayed, which is also difficult to handle.

Therefore, we still cannot do without reviews in the process of review submission. Of course, under the current crackdown by Amazon, we should be more cautious in the review process, as any mistake in any link may lead to serious consequences.

What aspects of the evaluation need to be careful

If you want to use security evaluation, first of all, the evaluation account and environment must be safe. When the evaluation environment or account is not safe, the two more serious consequences are pollution and loss of evaluation , neither of which is good.

Needless to say, losing reviews means that Amazon has determined that your buyer account is suspicious or has too low a weight. Even if you have left a review, it will be deleted. It may even prohibit the seller's products from being reviewed.

Pollution is an even more terrible consequence . Once a buyer account is confirmed to be a fake order, Amazon will include all the stores that this buyer account has left reviews on in the scope of approval, and further review other reviews of these stores. The chain reaction caused by this has a great impact, and Amazon can even find out the third-party review company behind it.

Pollution is a common problem among current evaluation companies and platforms. Even if you hire American students or locals to do the evaluations, there is a high chance that they will be contaminated.

These contaminated buyer accounts are like a time bomb. There may not be any consequences for a while, but they will be cleaned up around the peak season.

In this way, whether the sellers who seek service providers to evaluate will have their evaluations emptied depends entirely on the conscience of the service providers, because you cannot know whether their buyer accounts are black or not, and whether the evaluation environment is safe or not. After all, not every service provider has the leisure and energy to run one account and one environment . Although this method is safe, only sellers who maintain their own accounts will do it.

Therefore, many capable sellers are now trying to master the account maintenance process by themselves. After all, only by mastering the account maintenance and testing environment by themselves can they ensure that they have safe evaluation conditions.

Only after ensuring the safety of the assessment can we consider how to maximize the effect of an assessment, that is, to increase the weight of the assessment.

How to do high-weight evaluation

1. Ensure the attractiveness and authenticity of the evaluation content

In fact, there are quite a few sellers who are aware of this, and many of them will also think about providing the review content and pictures themselves when contacting the review company. Here I will briefly talk about a misunderstanding that everyone is prone to fall into.

I have seen many sellers talk about the features and descriptions of their products in their reviews. This is actually not in line with the logic of normal reviews. Through my observation, I found that the content of natural reviews is more likely to contain consumers' subjective emotions and descriptions of usage scenarios.

We must take these into consideration when writing the review content to make the review content closer to the feelings of real users.

2. Maintain the weight of the review

The most obvious manifestation of weight is that it affects the average star rating. Seller classmates often tell me that after evaluating more than a dozen five-star reviews, a real one-star bad review comes in and the average score immediately drops to around 3.4. This means that the weight of the Review is very low.

There are many reasons for the low weight, but in summary there are two aspects: one is that Amazon does not trust your buyer account, and the other is that Amazon does not trust your Reviews.

The former requires a process of maintaining an account (of course, there is no such concern when looking for an evaluation company, because you don’t know whether they will maintain it or how they maintain it). Real and irregular purchases and browsing, etc., are all key to maintaining an account.

The weight of the review that follows is actually somewhat related to the authenticity of the content above. A review that writes a lot about the user's experience, is very detailed and includes several photos, will definitely have a higher weight than a simple compliment.

Sellers can also make some adjustments here, that is, click "helpful", which will also increase the weight of the liked reviews. Reviews with more likes can also be displayed in a higher position. Many service providers also use this principle to provide a homepage with no negative reviews.

The purpose of ensuring the weight is to make the review more prominent and have a greater impact on the product, so as to increase the average score of the one-star rating. And maintaining authenticity and attractiveness is to allow the review to fully play its role in promoting consumers to place orders. Only when these two parts are done well can we achieve our goal of raising the evaluation score and driving product sales.

To sum up

Evaluation is an indispensable means at this stage, but now the market is flooded with black accounts and pollution is serious. It is difficult to guarantee that you will meet reliable service providers and buyers to provide you with a safe environment. It is also difficult to guarantee that the buyer’s account will not cause trouble in the future, causing your evaluation to be lost or even product review restrictions.

If you do not have the conditions to run the evaluation yourself, you should also try to ensure the effectiveness and security when looking for a service provider to do the evaluation .