Walmart recently launched a digital store, Netflix at Walmart, in partnership with Netflix, a US streaming platform. The store will offer products related to Netflix's hit series, including music, clothing, toys and games.
The website first launched peripherals related to "Stranger Things", "The Witcher", "Nailed It", "CoComelon" and "Ada Twist, Scientist". The upcoming product is the T-shirt series of the Korean drama "Squid Game" that has recently become popular all over the world. The prices of its products range from US$10.97 to US$65.88.
In addition, the Netflix Hub on Walmart will provide customers with exclusive shopping experiences that allow them to interact with popular Netflix shows. For example, it will soon launch a "Netflix Fan Choice" event, where fans can vote for their favorite items from Netflix shows, which will be sold at Walmart.
The partnership with Netflix comes as Walmart prepares for the busy holiday shopping season. Just last week, Walmart and American Express reached a partnership where American Express Platinum cardholders who use their cards to purchase a monthly Walmart+ membership will receive a corresponding bill credit, which includes the monthly membership fee of $12.95, plus taxes.
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