With 700 million users, Instagram is a competitive social media platform and the third most popular platform for advertising and content after Facebook and Google Ads. To benefit from 4.2 billion posts per day and tap into the 60% of users who discover products on Instagram, you need to be organized and use the right Instagram tools for business to stay ahead. This article provides a comprehensive summary of Instagram tools, mainly covering the following aspects:
1. Buffer Best for: Social post scheduling Price: Free version available, Pro version starts at $15 Version: Web platform, iOS and Android App Buffer users can schedule single-image posts from their desktop or app, making it easy to schedule all of their social media posts in advance using one platform. 2. Hootsuite Best for: Scheduling and monitoring social posts Price: 30-day free trial, starting at $19/month Version: Web Platform Another popular multi-platform social management tool is Hootsuite, which allows you to schedule Instagram (and other social media posts) in advance, get notifications, and track posts. 3. Hopper Suitable for: scheduling posts and data statistics Price: Starts from $16 per month for annual plans Version: Web Platform Instagram scheduling tool Hopper offers features like scheduling, content calendar, phone preview to ensure you can see how your posts will appear on mobile before publishing, and save drafts. 4. Later Good for: Scheduling posts Price: Free, paid plans start at $9 per month Version: Web Platform Later is known for its visual calendar, easy scheduling, and link.bio feature, which converts the bio link into a shoppable URL. 5. Schedugram Best for: Scheduling all post types Price: Starting from $20 per month Type: Web platform and iOS App More expensive than other tools, Schedugram is more than just a scheduling tool, as it also includes features for creating content specifically for Instagram. Other standout features include visual planning, a built-in image editor, a drag-and-drop calendar, location, shopping, and reminder tagging, and a variety of post type options, such as carousels, videos, and stories. 2. Instagram Marketing Content Creation Tools 6. Boomerang Best for: Creating short video loops Price: Free Version: iOS and Android Boomerang is an easy-to-use app for creating short, fun videos for Instagram. It’s perfect for moving shots and product usage videos. 7. Canva Best for: Content creation Price: Free, with free and paid templates to choose from Version: Web platform, iOS and Android App Canva is a great online content creation tool that can be used to design anything from Instagram posts to email headers. It has a large selection of free and paid templates and images, and once you’ve finished your design you can upload it directly to your Instagram account. 8. Kapwing Best for: Video and meme creation Price: Free, watermark removal costs an additional $6 Version: Web Platform Kapwing is a free online Instagram content creation tool that focuses on video creation and editing. With Kapwing, you can also make memes, add subtitles to videos, create collage videos, add music and text, trim and resize videos, create slow-motion videos, and more. 9. PicFlow Best for: Content creation Price: Free, in-app purchases Version: iOS and Android App PicFlow is a great tool for turning your photos into video slideshows, and users can add music and remove watermarks with a paid upgrade. 10. Repost Best for: Curating and sharing content Price: Free Version: iOS and Android App Repost App allows you to repost your favorite photos and videos on Instagram while attributing the original author. The best thing about this tool is that it is free and easy to use, allowing you to share UGC to your Instagram account at any time. 11. VSCO Best for: Editing photos and videos Price: Free, with in-app purchases Version: iOS and Android App VSCO has powerful photo and video editing features that users can set to make their images look like they were shot professionally. The tool also has preset options for content creators to use with Lightroom and Photoshop. 3. Comprehensive multi-channel management tools 12. Crowdfire Suitable for: Social media account management Price: Free and paid plans, $7.48 per month for an annual plan Version: Web Platform Crowdfire is an all-in-one content management tool for social platforms and blogs, including Instagram. It allows you to schedule and publish posts, curate content, track social mentions, monitor accounts, and publish post analytics. 13. Sendible Best for: Social media account management Price: Starting from $29 per month Version: Web Platform Sendible is designed for agencies or business owners who manage a large number of social accounts, and it may be a bit expensive for small businesses. It has powerful features, including scheduling posts, social media account management, CRM, and team collaboration features. In addition, it can be integrated with Canva, making it easy to create Instagram and other social media posts. 14. Status Rew Suitable for: Social media account management Price: $125 per month Version: Web Platform Status Rew lets you manage 10 social profiles, 10 Twitter feeds for 3 team members, and schedule 2,000 posts per social media profile, along with comprehensive reporting and social media monitoring. Social media monitoring typically lets you sync social engagement to platforms, monitor and moderate comments, replies, and keyword monitoring. 4. Instagram Follower Growth Tools 15.Combin Best for: Boosting Instagram followers Price: Free, upgraded plans start at $10 per month Version: Windows, OS and Linux Combin is a tool to increase Instagram activity, improve fan engagement, get comments and likes. It can also help you find influencers and communicate with fans. 16. Coupon Pop Best for: Converting visitors into Instagram followers Price: Starting from $10 per month Version: Web platform and Shopify app With this web tool, you can create pop-ups that convert website traffic into social media followers by offering incentives. 17. Instagram Feed WD Best for: Displaying Instagram posts on your website Price: Free, upgrade to premium version starts at $75 (one-time) Version: WP plugin Another way to convert website traffic into Instagram followers is to integrate Instagram content into your store. If you’re using WordPress, then 10Web’s Instagram Feed is a great solution. From displaying hashtag posts to highlighting specific posts, this tool is a great way to drive your website traffic to your Instagram content. 18. Juicer Good for: Website integration and feed management Price: Free, upgraded plans start from $19 per month Version: Online platform and WP plugin Juicer lets you showcase Instagram posts on your website, helping you turn traffic into engaged Instagram followers. It also has a unified dashboard for viewing and deleting posts. 19. SocialDrift Best for: Growing followers through automated engagement Price: $13 per week Version: Web Platform If you’re looking for a tool that automates likes, comments, and follows to help you engage with your Instagram users, then SocialDrift can help. Based on the specific parameters you set, the tool learns when it’s best to engage and acts accordingly. 20. Upleap Suitable for: increasing fans Price: Free trial available, $39/month Version: Web Platform Agent Upleap will manage your Instagram engagement and increase Instagram followers. It helps sellers save a lot of time by managing engaged followers while helping your brand gain more social influence. 5. Tools for finding Instagram influencers 21. UserGems Best for: Finding influencers who can influence your target audience Price: $19 per month Version: Shopify App If you are looking for the best influencers for your brand, UserGems can help you. Using real-time user intelligence technology, the tool scrapes user social media data to help you find influencers and bloggers who are popular in your niche and have more than 10k followers. 6. Instagram Hashtag Research Tool 22. Autohash Applicable to: Finding hashtags Price: Free, with in-app purchases Version: Android App Autohash helps you find relevant Instagram hashtags more easily. It uses AI to examine your pictures and the objects in them, suggesting the most relevant tags for your Instagram content. It also adds your popular tags to your clipboard for future use. 23. Display Purposes Great for: Finding hashtags Price: Free Type: Web Platform Display Purposes helps you research popular and relevant hashtags on Instagram. Type in a hashtag or keyword and it will suggest more hashtags you can choose from (in manual mode) or give you a list of hashtags you can use (in automatic mode). 24. Focalmark Good for: Finding hashtags Price: Free, with in-app purchases Version: Android and iOS App Focalmark helps you choose hashtags for your Instagram photo posts. Its algorithm uses the photo’s subject, location, and camera used to help you find the most popular tags related to your image. 25. Toptager Suitable for: Hashtag research Price: Free Version: Web Platform Toptage not only displays the most popular hashtags in real time, but also helps you find the best hashtags related to your keywords. Its copy and paste function provides you with an easy way to cut and paste these popular hashtags into your posts. 26. Websta Good for: Getting Hashtag ideas Price: Free Type: Web Platform 7. Instagram bio link tool 27. Linktree Suitable for: Bio link strategy Price: Free, $6 per month for Pro Version: Web Platform Linktree helps you manage your Instagram bio links. You can only add one link inside your Instagram bio and it changes periodically based on special content, blog posts, or product promotions. Linktree fixes this by giving you a single link that leads users to a landing page with different sections. 28. Soldsie Suitable for: bio link strategy Price: From free to $300, depending on how many clicks your link gets Version: Web Platform Another bio link optimization tool is Soldsie, which is suitable for online stores and publications. It utilizes the “have2have.it/brand” link and is popular with many big brands, including OPI, Dailylook, and Lulu Frost. 8. Instagram Market Assessment Tool 29. Ink361 Suitable for: competitor analysis and account management Price: Free, pro version also available Version: Web Platform Ink361 is an all-in-one Instagram account management tool, but with one key feature differentiator: its competitor analysis tool. With Ink361, you can monitor and compare your competitors, analyzing how they compare to your biggest competitors. 9. Instagram Photo Editing Tools 30. Afterlight 2 Best for: Photo editing Price: $2.99 Version: iOS and Android App Afterlight 2 is another favorite all-in-one photo editing tool. It includes a variety of frames, filters, typography options, and textures to help you visually optimize your Instagram pictures. There’s also the option to create your own filters. The previous version, Afterlight, was also available for Android devices. 31. Enlight Best for: Photo editing Price: $3.99 Version: iOS App Another photo editing tool for iOS is Enlight. Enlight is super creative and can turn your photos into original works of art. 32. Facetune Suitable for: Photo editing Price: Free, with in-app purchases Version: iOS App Facetune can help you whiten teeth, enlarge eyes, cover blemishes, and more without having to use a fancy editing program like Photoshop. It's great for retouching lower-budget models of people or clothing product photos. 33. Photoshop Express Best for: Photo editing Price: Free Version: Windows, Android, and iOS App Photoshop has launched a free photo editing app called Photoshop Express, which provides many photo editing features, including cropping, masking, using text tools, contrast and exposure correction, filters, perspective correction, and adding borders. 34. Snapseed Best for: Photo editing Price: Free Version: iOS and Android App Snapseed has comprehensive photo editing tools and allows you to upload images directly to certain platforms. Its "Stacks" feature allows you to group filters for creating templates that can be used for Instagram images. 10. Instagram Sales Tools 35. Foursixty Best for: Selling using Instagram posts Price: Starting from $50 per month Versions: Web Integration and Shopify App Foursixty is a comprehensive Instagram sales tool that allows you to display UGC content in your payment page. You can use its powerful customization tools, get pictures and videos, schedule posts, and more. But the most important feature is its shoppable image tool, which converts your UGC and content into clickable shoppable images suitable for your website, blog, emails, and advertising campaigns. 36. Shopping on Instagram Best for: Using Instagram to sell products Price: Free Version: Shopify App Buy on Instagram is a Shopify store feature that helps you link to Instagram shopping and create shoppable Instagram posts. This feature is only available to users in the United States, the United Kingdom, Australia, Canada, Brazil, Germany, France, Spain, or Italy, and you must make sure you have an approved Facebook Shop and Instagram business account. 37. Instagram Shoppable Feed Best for: Adding a shoppable Instagram feed to your website Price: $4.95 per month Version: Shopify App The Instagram Shoppable Feed Shopify App lets you display Instagram posts on your website. However, unlike the previously mentioned tools, this app makes those Instagram images shoppable, aiming to help drive eCommerce sales. 38. Woobox Best for: Running Instagram contests Price: Free, paid plans start at $37 per month Version: Web Platform Big brands like Spotify and Fossil use Woobox, which helps you create posts, landing pages, and forms. It can also help collect tag submissions and run Instagram contests to drive sales and follower growth. Text✎ Fang Xiaoling/ |
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