Analysis of traffic sources inside and outside Amazon!

I believe everyone knows the importance of traffic to e-commerce.

They are all trying to get more traffic for themselves.

In order to gain traffic, we run advertisements and publish soft articles.

So what are the sources of traffic on the Amazon platform?

The editor will summarize and sort it out for everyone.

1. Keyword search traffic within Amazon Keyword search is our main way to obtain traffic for Amazon on-site promotion. In addition to advertising bids, factors of the listing itself also determine how much traffic can be obtained.

2. Listing-related recommended traffic The Amazon system will actively recommend products to buyers based on their purchasing habits and the purchasing behavior of buyers of similar products. To use this method to attract traffic, first, we need to study consumer behavior, understand the correlation between products, and then select products based on this data.

3. Amazon ranking traffic There are many types of rankings on the Amazon platform. In each ranking, grabbing a top position will also bring a relatively large traffic increase to our products:

① Best-selling ranking: The most relevant indicators are sales volume and positive reviews. Encouraging buyers to write positive reviews has a great impact on the ranking;

② New product ranking: New products are uploaded during the popular time periods every day (usually 18:00-22:00 local time);

③ Discount ranking: set price lines and have super low discount products every day;

④ Price ranking: product structure and price tiering

⑤ Buyer rating ranking: high-quality products + fast logistics + proactive communication to improve the quality and quantity of reviews.

4. Column search traffic Category search is also the most commonly used search method for Amazon buyers, and sometimes even exceeds the traffic brought by advertising.

Category search optimization mainly includes the following two points:

① Set the correct classification nodes: concentrate first and then disperse;

② Optimize category browsing attributes: Fill in product attributes accurately when uploading products.

1. SNS social platform traffic social platforms include the familiar Facebook, Twitter, etc., and video and picture social platforms include YouTube, Instagram, Pinterest, etc. We can publish promotional content on them ourselves.

We can also cooperate with Internet celebrities to promote our content and do a good job of marketing on social platforms, which can bring us objective off-site traffic. There are many experts who share their experience on how to do social promotion online, so I won’t share them here.

2. Shopping sharing and discount deals platform traffic. Such platforms include Dealplus, Slickdeals, Reddit, etc. On these platforms, we can share information such as product usage and discounts to attract traffic.

3. We can attract traffic by cooperating with well-known bloggers, publishing product-related reviews, using sharing content, etc.

4. The traffic brought by email EDM marketing is still very effective in foreign email marketing. Of course, the premise is that you create the content carefully.

The above are some of the sources of traffic inside and outside the Amazon site compiled by the editor. With traffic becoming more and more expensive today, it is not easy to do a good job of attracting traffic. We need to study hard and practice continuously to achieve results.