Black Friday is approaching! A large number of product links have become unavailable for sale! The storage restriction policy will be updated!
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Black Friday is just around the corner. Amazon officially announced the specific time for this year's Black Friday promotion yesterday: it will last from November 20th to November 27th, a whole week. According to a Drive Research survey of 2,000 U.S. consumers, online shopping on Black Friday in 2020 is expected to increase 28% compared to 2019, and revenue on Cyber Monday is also expected to increase 18% over 2019 . Just like every Black Friday, the spoofing by peers seems to be getting more rampant during this period. Sellers complained that their products were copied by peers, the copywriting was modified to include all kinds of banned words, the links were delisted, the links were marked as adult products, etc., and it became more rampant every year. This seller who was spoofed by his peers spoke out through the media platform, saying that he had received 20 orders from his own account in a row, returned the goods, and cast 5 1-star negative reviews. Now, he was reported for infringing links and was removed from the shelves. Some sellers also complained about being bullied recently. Before, someone copied their sales, and now the follower has left. However, the inventory has been sold out again and again. After replenishing the inventory several times, it was sold out in seconds. This year has not been easy for everyone. Black Friday and Christmas are coming soon. This is a rare opportunity to make a lot of money. It is also the last chance to turn things around this year. The best way is to do your job well to increase sales. Amazon Black Friday event submissions have ended on November 2. Those who can apply will probably make a lot of money. If you didn’t submit your offer in time, it doesn’t matter. You can still take advantage of the last minute traffic by setting up coupons and Prime exclusive discounts. So how can you maximize sales of products that have submitted a deal? 1) Adjust the discount, don’t just cut the price Recently, many Amazon sellers have found that accounts that have not been operated for a long time have become "unsaleable". Not only new accounts registered this year, but also accounts registered last year that have not been operated have encountered the same situation. A seller posted: "This account was created in December last year , and has not been operated since then. It was later downgraded to a personal plan. Some time ago, I upgraded the account to a professional plan and sent the goods through FBA. Later, I found that the goods had arrived but the goods were not available for sale. " He also emphasized that there was nothing wrong with the account and it was not a new account in 2021. The seller also said that countless cases had been opened and the problem was still not resolved . Some sellers changed the holiday mode page to sellable, but after saving, it was still not sellable. The seller finally contacted the investment manager, who responded: "New accounts that have not placed orders will gradually become unsalable after October and will be included in the 2021 global store opening. They will automatically become salable on January 1, 2021. " In other words, these new accounts will automatically be restored to a saleable status on New Year's Day. Sellers can choose to ask the account manager to help them become saleable in advance, which usually takes only two working days to restore. After hearing this news, many sellers finally felt relieved. If you are sending FBA in the near future, you can contact the investment manager to make it available for sale in advance. If you are not in a hurry, it will automatically become available for sale on January 1 next year. Amazon released an announcement on November 17 that [warehouse limit inventory performance indicators will be updated in mid-December] . The content of this announcement can be said to have made sellers constantly sit ups and downs. Let me interpret it below. In the announcement, Amazon first summarized the performance of third-party sellers during Prime Day, and then mentioned that during the holiday shopping season, it will hire more than 145,000 seasonal employees worldwide to engage in the sorting, packaging and delivery of goods. As of January next year, the storage capacity of standard-sized goods in Amazon's global operations centers will increase by approximately 50 million cubic feet. The sellers have performed excellently, and Amazon has also worked hard to hire people and increase storage capacity, which inevitably leads people to speculate: Amazon is sending a signal that it will lift storage restrictions! In summary, Amazon mainly expressed three points:
After reading this announcement, sellers began to express their opinions. Seller A: I have to say, Amazon is really old-school PUA. Can’t they just tell you directly that the storage restrictions will be lifted in mid-December? Seller B: How do I update the most important storage limit inventory performance indicator in mid-December? Seller C: I’m a prophet. The storage limit will be increased in December! Seller D: Shut up! I'll tell you a number! Lower the IPI red line score! 400 points! Seller E: Wow, it was only updated in mid-December, when Black Friday was over! Christmas is the off-season! Seller F: Although it’s late, it’s better than always restricting storage. It can be seen that in the face of this announcement, although there are complaints, everyone is also looking forward to Amazon lifting or relaxing storage restrictions. Of course, sellers will not know the specific implementation policy until mid-December. I hope sellers can hold on for another month! (Source: SellerGrowth ) |
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