Sellers, please note that another free service is about to be discontinued! It will be too late if you don't use it now......

The latest news is that on December 25, Amazon issued an announcement on the " End of Free Shipping Promotion ".

Previously, sellers had a "free shipping" setting section in the backend advertising-manage promotion page, so that buyers who were not Prime members could enjoy free shipping when purchasing. However, Amazon is about to stop this service on January 13, and correspondingly, sellers may face the risk of losing some buyers.

Of course, Amazon stated in the announcement that if you want to provide free shipping to buyers, you can click on the delivery settings in the "Settings" tab and continue to use the free shipping feature. However, this is obviously more complicated than setting up free shipping on the promotion page.

Moreover, sellers cannot set it for specific ASIN, so it is very inconvenient!

Maizi believes that Amazon's move is to stimulate buyers to sign up for Amazon Prime membership. After all, Prime members can enjoy Amazon's "free delivery" service without any threshold. Now that the promotional free shipping service has been cancelled, there is no doubt that the delivery costs of some low-priced products on the platform will increase, so sellers who need to buy such products will have to turn to Prime membership!

Speaking of Amazon Prime, Maizi remembered that foreign media reported a few days ago:

Therefore, my brother-in-law canceled this policy probably to stimulate the registration of Prime members and attract more buyers to become Prime members!

Policies have been updated frequently in recent days. Previously, Amazon had new requirements for labeling of goods sent to FBA. Failure to comply may result in the warehouse refusing to accept the goods!

Now, when sellers send FBA, the Amazon label and the express label must be aligned parallel and pasted on the same side.

It is understood that this regulation is mainly due to the continuous expansion of Amazon. Sellers have more and more goods, especially during the peak season, and they have to handle shipments, so the warehouse is too busy. In order to reduce the pressure on warehouse staff and improve work efficiency, Amazon implemented this policy.

Amazon has not yet given a clear implementation time, but Maizi still recommends that all sellers strictly follow this requirement when shipping. In case an official announcement is issued while the goods are on the way, there is a risk of the goods being rejected!