2022 Canadian Beauty Market Report: Makeup sales surge 38%!

According to data from market research firm The NPD Group, sales of high-end beauty products in Canada increased by 25% year-on-year to 3.4 billion Canadian dollars in 2022. The makeup category has returned strongly to become the fastest-growing beauty category, while the fragrance, hair and skin care categories have also achieved strong double-digit growth.

Due to inflation, prices in the overall market continued to rise, with the average price of beauty products in 2022 increasing by 1% compared to 2021.

“The Canadian beauty industry had an impressive performance last year thanks to a consumer recovery, with consumer demand for premium beauty products remaining high even in the face of higher prices and overall economic uncertainty,” said Alecsandra Hancas, Canadian beauty industry analyst at NPD.

Data shows that with the lifting of epidemic blockade restrictions and the full resumption of social activities, the makeup category has returned strongly, with sales increasing by 38% year-on-year, making it the fastest growing category. Perfume sales increased by 24%, skin care sales increased by 17%, and head care product sales saw a strong growth of 27%.

The fastest growing segment is perfume, especially eau de toilette. In addition, hair care products and foundation achieved strong growth again this year. Together, these three segments will account for nearly a quarter of the total sales revenue of the Canadian beauty industry in 2022. It is worth noting that when buying cosmetics, Canadians are more pursuing a natural and radiant skin.

In terms of sales channels, online sales of beauty products in Canada continued to grow year-on-year in 2022, but physical store sales were also rising.

"Looking ahead, we expect the Canadian beauty market to grow again in 2023, driven by increased demand, product innovation and experiential retail," Alecsandra Hancas further stated.

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