What is Club Factory? Club Factory Review

model

Club Factory adopts a lighter platform model and does not stock its own products.

Pingzhan connects with small and medium-sized manufacturers and wholesalers upstream, and provides unified pricing, people-goods matching, customer service, overseas logistics and other services.

After overseas buyers place an order, the system will automatically match suppliers who can ship the goods, and can automatically filter through key information such as fabrics and styles to select the products with the highest cost-effectiveness and the most favorable prices.

Suppliers send goods to the platform warehouse through domestic logistics. The platform is responsible for quality inspection and packaging and sending them overseas. Local third-party logistics is used. The logistics time of this model will be longer, but the platform's main attraction is low-priced products, and consumers are more tolerant of logistics speed.

resource

Club Factory has integrated hundreds of thousands of suppliers and tens of millions of SKUs in the downstream; the downstream covers 26 countries and regions, and ranks in the top 5 on the APP shopping list in more than 10 countries, and in the top 10 in 14 countries.

Technical Strength

Club Factory independently developed a supply chain management system and an artificial intelligence-based algorithm for matching people and goods.

The logic behind this is similar to that of Toutiao: the more goods are sold, the more the system knows about people and suppliers.

When selecting products, Club Factory uses crawler big data to capture what overseas users like to buy, and then searches and analyzes the products that users are most likely to like among the massive SKUs. Suppliers are screened based on their qualifications, production capacity, and past history. In terms of matching people and goods, multi-dimensional recommendations are made based on user preferences to achieve a thousand faces for a thousand people, and accurate information matching is used to improve conversion rates.

Club Factory Platform Advantages

· Daily order volume is over 80,000 and continues to grow rapidly;

Club Factory’s average customer spending is $6-8.

2.2 million+ SKUs;

·2 million suppliers settled in;

The monthly GMV of the entire platform is hundreds of millions of yuan;

20 million MAU

Customer sources: social media such as Facebook and Instagram;

India's first free delivery platform with no minimum order amount;

Bollywood stars shoot commercials and increase advertising investment;

·Marketing in 26 countries;

·The number of APP downloads ranked in the top 5 in the local area;

The main products are Chinese non-standard products, mid- and low-end products.

Club Factory Entry Requirements

1. The business license is legal, authentic and valid;

2. Scanned copy of the front and back of the legal person’s ID card;

3. The trademark registration certificate and authorization letter are complete;

4. Listing products:

a. The application category must be consistent with the main business scope on the business license;

b. Upload 100+ SPU for the application category and ensure sufficient inventory;

c. Products on shelves must comply with local import and export requirements. Digital and beauty products must be equipped with relevant certification documents.

Support policies for entry

1. 0 cost for entry: no deposit, no service fee, no sales commission, no promotion fee;

2. One-to-one account manager: one-to-one training guidance, system docking, simple operation;

3. High-quality merchant growth plan: a professional team supports merchants at all stages of growth, provides product selection guidance, system training guidance, and is easy to operate;

4. Promotion and marketing: The platform is responsible for all promotion and marketing, and product publicity, and merchants do not need to bear any expenses;

5. Convenient delivery: Domestic and overseas delivery logistics are undertaken by the platform.

develop

Club Factory was founded in 2014. Its initial flagship product was "Baokanyi", a third-party big data analysis platform for B-end customers of export cross-border e-commerce. By crawling data from websites such as eBay, Amazon, AliExpress, and Wish, it obtains the sales volume, purchase price, and selling price of non-standard products such as clothing and home furnishings.

In August 2016, the mobile APP Club Factory was developed, and efforts began to be made in the C-end market, dedicated to selling China's non-standard products and mid- and low-end products overseas.

At the end of 2016, Club Factory officially entered the Indian market

In November 2019, Chinese e-commerce company Club Factory recently announced the launch of the "Instant Messaging" feature on its app. This new feature allows sellers to communicate directly with buyers. Using the chat function, sellers can directly obtain order details and meet users' customized needs.

In 2020, the Indian government announced on June 29 that it would ban popular apps in India, including TikTok, Shareit, UC Browser, and Likee. Although the statement did not mention "China" or "Chinese", all 59 apps are Chinese-background apps.

Financing

In March 2015, it received millions of RMB in angel round financing from investors including ZhenFund and IDG Capital.

In November 2016, it received a round A financing of tens of millions of RMB, led by Frees Capital and followed by IDG Capital Zhen Fund.

In March 2017, it received US$20 million in Series B financing from BAI Bertelsmann Asia Investment Fund.

In February 2018, the overseas e-commerce platform Club Factory announced the completion of a US$100 million Series C financing round, with investors including IDG Capital, BAI (Bertelsmann Asia Investment Fund), Kunlun Capital, ZhenFund, Frees Capital, etc.

In 2019, Indian e-commerce platform Club Factory announced that it had completed a US$100 million Series D financing round, led by Qiming Venture Partners, with participation from Bertelsmann, IDG Capital and some Fortune 500 companies from Asia and the United States.

References

• 1. TikTok, Shein, and Club Factory were all banned overnight? : Cross-border Knowledge [cited on 2020-06-27T16:00:00.000Z]