After the "account scanning incident", sellers usher in spring! Amazon's welfare policies are coming one after another

The picture comes from the Internet

Less than half a month has passed since the last Amazon scan, and recently a large number of sellers’ Amazon stores have been subject to a second review. The sellers subject to the second review have the following common features :

1. Most of them are FBA sellers

2. They are all high-quality old shops that have been operating for many years

3. No record of violations

4. The registered information does not match (including the information of the legal person and the real credit card holder)

From the analysis of the information of the sellers who were subject to the second review, it is not ruled out that the seller’s store was audited due to the possibility of mismatch in registration information. In addition, in order to solve this problem, the seller is required to provide water, electricity, gas and bank card bills, but most of the sellers who were subject to the second review were unable to provide these bills.

Judging from the recent frequent " account scanning storms ", the requirements and thresholds for opening a store on Amazon are also increasing. This is just the beginning. In order to avoid huge economic losses due to the second trial, sellers are advised to:

1. Try to use real and matching information when registering

2. Multi-store operation

In the future, it will become increasingly difficult to open a store on Amazon, and the review process will become increasingly stringent. Similarly, the value of an account will become increasingly higher. Using real and matching information when registering can also prevent unnecessary economic losses due to such problems. The use of multiple stores can increase sellers' ability to resist risks and cope with various "emergencies" on Amazon. Novice sellers do not have to worry about the impact of multiple store operations on the weight of product links, because the Amazon platform " emergency focus on products, not stores ", so there is no need to worry about this.

Amazon Logistics Europe has launched a limited-time subsidy promotion for the first-leg transportation costs of warehouse entry for new Chinese sellers. Sellers who meet the following conditions can receive a maximum subsidy of 180 euros for warehouse entry costs:

1. This limited-time promotion is only available to sellers who are selling in Europe for the first time using FBA

2. Sellers must send the products to Amazon’s fulfillment center before May 31 and sell them through FBA.

Specific preferential content:

1. If a seller sends at least 150 units of goods to an Amazon fulfillment center in the UK and sells the goods using FBA on Amazon UK, he will receive a subsidy of £80 .

2. If the seller sends at least 150 units of goods to any Amazon operation center in Germany, France, Italy, or Spain, and sells the goods using FBA on the corresponding Amazon site, he will receive a subsidy of 90 euros .

3. If the seller sends at least 150 units of goods to the Amazon operation center in the UK and any Amazon operation center in the EU (Germany, France, Italy, and Spain), and uses FBA to sell the goods in any site in the UK, Germany, France, Italy, and Spain, he will receive the above two subsidies, totaling approximately 183 euros .

Due to the epidemic, global logistics pressure has increased dramatically, and freight rates have also risen. The launch of this promotion by Amazon is undoubtedly great news for new sellers who have just entered the cross-border circle. Therefore, sellers who meet the participation conditions must hurry up and log in to the European Amazon Seller Platform to register for benefits and receive the first-leg freight subsidy!

In addition to the first-leg freight subsidy, Amazon also announced that it will expand the scope of benefits for the " FBA New Selection Program ."

The "FBA New Selection Program" provides ASIN with free monthly storage and handling fees, helping sellers on new sites to test new products at low cost, thereby reducing the cost investment of sellers during the initial testing of new products. Once it was launched last year, it was widely praised by sellers. Therefore, Amazon has also made several adjustments to it in order to bring more help and benefits to sellers.

According to the announcement released by Amazon, this adjustment mainly includes four measures with increased preferential measures, including warehousing, handling, returns and individual categories. The specific contents are as follows:

1. Free storage, handling, and return processing for any qualifying standard-size and oversized ASINs

2. For categories such as clothing, shoes and bags, Amazon will expand the free storage and handling offer from 50 pieces to 100 pieces , and extend the storage fee exemption period from 90 days to 120 days

3. The return processing fee reduction is extended from 120 days to 180 days . As long as the buyer purchases the above categories and the number of returns does not exceed 20 pieces, they can enjoy the processing fee reduction benefits.

It can be seen that whether it is the number of categories, the discount period, or the discount strength, they are all greater than before, and some sellers can save a lot of expenses. Not only that, eligible sellers can also get promotion points for sponsored ads. The benefits can be said to be one after another, but the premise of enjoying the benefits is to meet the requirements:

1. Sellers who register for the program and send qualified products to Amazon's operations center can enjoy the discount

2. The parent ASIN must be a newly registered product joining Amazon Logistics, and the product must be brand new. Second-hand products do not meet the requirements of this program.

3. Non-media products (such as books, DVDs, music, software and computer/video games, videos and video game consoles, and video game accessories, etc.) are not eligible for this program.

In addition to the above points, the plan also has restrictions on sites, and the warehousing time requirements are met only after being received by the Amazon operation center after April 1. Sellers who meet the requirements can log in to the Seller Center and click on the latest updated "FBA New Selection Plan" to view the detailed plan benefits.

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