Not long ago, Amazon officially announced that its autumn promotion "Prime Big Deal Days" will be held on October 8-9, which also means that another traffic event is about to begin.
However, as more and more sellers and products flock to Amazon, competition on the platform has intensified. The former glory of sellers "receiving orders without doing anything" is no longer there. Leaning and hoping for "traffic" has become the true portrayal of many sellers who are running behind during the peak season. However, it is not that the traffic halo brought about by the word "peak season" is fading, but that sellers lack long-term and complete marketing ideas. Faced with new changes and challenges, how should sellers break away from their inherent thinking and seize the high ground of traffic? The "2024 Amazon New Marketing Conference" will be themed "New Marketing Paradigm" , focusing on layout strategies before, during and after the peak season, advertising and optimization solutions, AI tool practice and other topics, revealing the "exclusive formula" of billion-level traders to create incremental growth in the new traffic era. Amazon officials will also bring the latest investment policy interpretation on site to lead sellers to "get a head start" in 2025. Click on the picture below to sign up for the "Amazon New Marketing Conference"
Official Platform: Interpreting Amazon's latest investment policy for 2025, fully empowering new and old sellers Big seller shares: Billion-level advertising operators appear and reveal the cost-effective sales strategy Prepare for the peak season: Use a three-stage "array" approach to welcome the "extended" peak season AI empowerment: Building an AI advertising management system to create new growth
This conference specially invited Amazon officials, Amazon advertising lecturers and other senior industry experts, as well as many Amazon billion-level operators to share professional insights and front-line practical operation experience on site, and conduct in-depth discussions on topics such as peak season promotion layout strategy, 2025 Amazon investment policy, and AI tools to empower advertising.
Kaohsiung Wei, Director of Business Development and Operations of Amazon Global Stores, will give us a speech at the award ceremony.
Jaff, senior trainer of Amazon Global Selling Official Lecture Hall Amazon officially helps you protect your brand during business expansion According to Amazon's global store statistics, the number of Chinese brands that have completed brand registration on Amazon has increased 40 times in the past four years, and branding has become a consensus among Amazon sellers. As an important promoter of seller transformation, Amazon has successively introduced many policies and tools to help sellers expand their business, and brand protection is one of them. At this conference, Jaff, a senior trainer of Amazon Global Selling Official Lecture Hall, will take the brand development context as the starting point to discuss the common brand protection issues during the brand expansion period, and combine the previous seller experience to elaborate on the steps of brand self-diagnosis and improvement measures. In addition, Jaff will also send mysterious benefits to novice sellers on site. Amazon Advertising Seller Instructor Zhang Qi How to adjust advertising plans based on consumer behavior and traffic trends before, during and after the peak season The peak season is approaching, and the traffic is overwhelming. Many sellers choose to go all in during the peak season, but ignore the layout before and after the peak season, which leads to the loss of a large number of users. Therefore, keeping up with the times and grasping the rhythm of publicity and promotion has become an important part of preparing for the peak season.
At this conference, Amazon advertising seller instructor Zhang Qi will teach sellers how to use changes in consumer behavior and platform traffic trends as a guide to plan advertising placements before, during, and after the peak season, and set goals and allocate budgets based on historical data. Tim Jordan, Chief Community Operations Officer, CARBON 6 Looking at Chinese products going global from a North American perspective North America is a popular choice for domestic products to go overseas, but due to the lack of long-term strategies for brand building and inadequate understanding of consumer psychology, domestic products often lose out in competition with local brands. The problem of "going overseas" but not "going out of the circle" has plagued domestic brands for a long time. At this conference, Tim Jordan, Chief Community Operations Officer of CARBON 6, will deconstruct the core logic of consumer demand from a North American perspective, explain how brands formulate marketing strategies based on business models, channel structures, and product characteristics, and weigh the emphasis on brand emotional attributes and functional attributes, thereby building a deeper brand awareness. Amazon Advertising Seller Instructor Jiang Xiaoyu Efficient analysis and optimization of Amazon advertising reports The influx of a large number of sellers and the increasing variety of products have made Amazon traffic more expensive. With the high cost of trial and error, how can sellers develop cost-effective advertising plans to make every penny count? At this conference, Jiang Xiaoyu, an operator of Amazon's billion-level projects and co-founder of the cross-border Yihua Palace, will share his personal experience. Taking Amazon's advertising reports as the analysis object, he will explain the analysis ideas of different advertising reports, sort out common advertising misunderstandings and analyze the reasons behind them, point directly to the core issues of advertising, and guide sellers to review and optimize advertising plans to win the peak season. Amazon Advertising Billionaire Tsang Dewei Amazon Advertising Intelligent Delivery Order Explosion Algorithm Model Decomposition Product selection, customer service, advertising... AI is penetrating the cross-border e-commerce industry at an unprecedented speed. More and more Amazon sellers are choosing to use AI tools in the hope of grabbing traffic and sales. However, many sellers have failed to understand AI algorithms and the correct way to apply them, and have ended up losing both the wife and the army. At this conference, Zeng Dewei (Cross-border Awei), a 13-year veteran in the cross-border industry and a billion-dollar advertising pitcher for Amazon, will use advertising cases with monthly sales of over $100,000 as an example to disassemble the Amazon seller advertising smart investment algorithm model, explain the underlying logic of how big sellers use AI to achieve high investment and production, and help sellers understand the scenarios for adapting AI tools. Apollo founder Lu Xiaolingfei How Amazon Advertising and Analytics Use AI to Improve Efficiency Advertising is a key part of marketing and is also one of the areas where AI technology has penetrated the deepest in the cross-border e-commerce industry. How can sellers use AI to achieve efficient operations and create new sales? At this conference, Apollo founder Lu Xiaolingfei will use the current technical maturity of AI in e-commerce related scenarios as the general background to explain how to use AI to build private advertising processes and management systems to improve the efficiency and effectiveness of advertising. The "2024 Amazon New Marketing Conference" is not only a knowledge feast for innovation, but also a deep integration of e-commerce industry resources. Scan the QR code to sign up now and go to the new blue ocean of marketing!
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