Detailed analysis of tens of millions of customer cases: How does TikTok's advertising giant attract traffic?

Detailed analysis of tens of millions of customer cases: How does TikTok's advertising giant attract traffic?

In 2024, traffic is king, and those who get big promotion traffic will get more orders. With the outstanding performance of last year's Black Friday, TikTok Shop's Black Friday promotion this year has once again entered the vision of sellers. Recently, TikTok Shop has officially announced that the event will be held from November 14 to December 2, and the warm-up activities have quietly kicked off.


Faced with this impending "huge fortune", how should cross-border sellers make full use of the opportunity of the big promotion to achieve a leap in performance?


TT123 will hold the "2024 TikTok Shop Peak Season Promotion Traffic Summit" on October 22, and work with TikTok Shop official managers, US sellers, authoritative experts in the overseas field, industry top sellers, etc. to reveal to sellers the secrets of TikTok Shop's Black Friday promotion. At the same time, pay attention to the latest trends in TikTok Shop in the US, and use practical cases to open up new ideas for sellers' overseas growth.



The guest to be introduced in this article is Feya, the overseas advertising optimization director of Luban Cross-border Communication.


About Luban Cross-border Link


Luban Cross-border Communication is a one-stop service platform for overseas marketing launched by BlueFocus' BlueHorizon Interactive, dedicated to serving growing domestic cross-border enterprises. Luban Cross-border Communication has more than 20 overseas mainstream media resources such as Meta, Google, and TikTok for Business, and provides sellers with overseas marketing services that integrate advertising account opening, recharge, operation, and training.


At present, Luban Cross-border Communication has provided overseas marketing services to more than 50,000 small and medium-sized enterprises , helping customers quickly achieve business growth from 0 to 1.

About the Guests


Feya, the overseas advertising optimization director of Luban Cross-border Communication, has rich practical experience, especially in cross-border e-commerce advertising and marketing strategies. She is also proficient in using multiple mainstream media platforms , including TikTok, to help clients accurately target audiences, maximize advertising effects, and ultimately achieve steady growth in cross-border business.


Since entering the cross-border e-commerce field in 2018, Feya has been focusing on helping domestic companies expand overseas markets. Especially in the field of TikTok, she has accumulated a lot of practical experience, not only helping customers build brand awareness on the platform, but also greatly improving the effectiveness of customers' advertising by optimizing advertising strategies .


As for which products will be successful in the peak season promotions in the second half of this year, Feya believes that judging from the changes in platform algorithms and user habits, household items and small appliances, beauty and skin care products, sports and health and other related products have great potential to become popular products.


As the global trend of staying at home continues, smart home devices and small appliances remain popular categories ; and as one of the short video social platforms with the largest number of users in the world, TikTok's short video content e-commerce model is very suitable for the display of beauty products, especially some products that can be quickly spread through the "grass planting" effect.


As for the overall GMV performance of this year's peak season promotion , Feya believes that this year's TikTok promotion will continue last year's rapid growth, and the overall platform GMV is expected to increase by 20%-30% compared with last year . In particular, the promotion of the small store model in multiple emerging markets will greatly promote the increase in overall sales .


In addition, from the seller's perspective, if you want to make good use of TikTok, seize the opportunity of this peak season promotion and achieve success, Feya gave three key messages: accurate product selection, formulating content-driven advertising strategies, and understanding and making good use of TikTok's stores and advertising tools .


At this summit, Feya will give a keynote speech on [Sharing the Black Friday and Cyber ​​Monday Peak Season Operation Strategy for TikTok Shop Advertising] . By comparing the advertising strategies of TikTok Shops and independent websites, the advantages and disadvantages of these two models and their applicability in different market environments will be analyzed.

In addition, Feya will also conduct in-depth analysis on precise traffic generation, creative advertising content production, efficient conversion strategies, and introduce tens of millions of customer cases to create efficient traffic generation solutions for merchants.

【Click on the picture below to sign up! 】

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