Many novice sellers may often hear other experienced sellers talk about seed links, but they don’t know what the so-called seed links are for?

Today, Zhaodanmao will introduce to you: To put it simply, seed links are some small links that have various operations performed on them to get comments, which are used to provide comments and ratings for your main link and to be used for merging.

The use of seed links is very friendly to factory-type sellers, especially for sellers in vertical categories. A high-quality seed link can even boost the sales of store products.

The significance and use of Amazon seed links

Through seed links, you can obtain market feedback, evaluate market size and competition, understand competitors’ product differentiation , and actively make product improvements.

① Sales forecast of bulk goods link:

A bulk link usually refers to a link used to receive replenishment after the seed link has gained a certain number of reviews and the next stage of product sales plan is clarified.

There are several factors to consider when determining the number of bulk cargo links.

First, you can refer to the sales forecasts of competitors to assess the approximate sales volume of your own products, and consider whether the product is affected by seasonality and whether there are large fluctuations in sales.

At the same time, combined with sales forecasting tools, you can know the approximate sales volume of products in Amazon's major category rankings to prevent over-shipping.

When using the third method, please note the following points:

When creating links, you should create them under the same node, or directly create multiple children under one parent body. This can avoid the situation where the links cannot be merged later.

Sellers who use Amazon Vine to obtain early reviews should pay special attention to the following: they should register Vine separately and select links with good reviews for variant merging. This can avoid being considered as manipulating reviews by Amazon and avoid burying hidden dangers for themselves.

Method 1: Post-sale care email

After about a week, if the other party does not respond, you can send a second email to interact;

But we also cannot let the other party feel that our frequency is too high. So you can refer to the following email template:

Method 2: Regular operation of seed links, multi-faceted intervention in leaving reviews

In the early stage, you can first create a new link to ship goods (300, 500 or even more, depending on your own quantity), sell at a low price, advertise, and use off-site means to quickly clear this batch of goods, then withdraw the money and do some review invitations (postcards, plug-in invitations, etc.). After this series of operations, it is no problem to get dozens or hundreds of reviews.

If this link can eventually get more than 30 comments and a score of more than 4.3 points, then this link can be used as a seed link. Finally, a new link can be created to send out the bulk goods and sell them normally, and then it can be merged with the old link to share the comments.

Method 3: Combine multiple links into one Vine comment

The premise of this method is to ensure that your product quality is up to standard and there are no problems with product reviews.

(1) A more cost-effective approach is to post 10, 20 or even more links, and get two vines for free for each link. At this time, there is a high probability that there will be 20 or 30 comments, and then these 20 links can be merged with your main link;

(2) You can also apply for 30 vines for one link at a time, and then merge them with the main link when the comments are almost enough;

(3) If you have a lot of money, you can upload multiple links and use the Vine plan to set a high price, find some Vine plan reviewers to quickly review them, quickly get hundreds of reviews, and then merge them.

Method 4: Requesting for reviews on Amazon backend orders

Method 5: Amazon backend merger

The easiest way is if you have a link in your store that was previously out of stock or no longer for sale, it has comments and a good rating. At this time, you can directly take it and merge it with the new link as a parent-child variant. In this way, the new link can directly share the comments.

FAQ 1: Under what circumstances is it better to merge seed link comments?

When the seed link is out of stock, it will be merged with the main link. After the merger, the seed link will not be displayed on the foreground, effectively avoiding complaints from buyers or competitors about selling the same product.

FAQ 2: What should I do if the merged seed link has no new product period?

It is recommended that new product links should not be merged with seed links in advance. There is no standard answer as to when to merge them. Generally, we will merge seed links to increase conversions when we need to increase the volume.

FAQ 3: What should I do if the Vine program products are not available for delivery? In addition, the price of Vine products is low. Will there be any negative impact if this link is merged with the main link later?

Sometimes the Vine collection process is slow. It is recommended to display the 50% code on the front page when the new product is put on the shelf, and then open a social media link to allow Amazon Alliance internal referrals. The Vine collection process will be faster.

The low pricing of Vine products has no impact on the main link. The two are independent links. In many cases, the seed link will not be promoted or sold after the product is delivered. The front desk will only have the price of your main link, which has no impact at all.

How do links merge and split?

1. Link Merger

① Click on the parent edit to enter

②Select a variant and edit it

If the same product is sold with two ASINs at the same time, there will be a variation violation, so our operation is to stop selling one ASIN and then sell it with another ASIN (do not use White1, White2 when naming, other colors can be darker or lighter)

Note: If it is a hot-selling product, it is best to use a table to upload the variants. Although the background upload operation is convenient, the system will re-identify and include the product keywords every time the system is refreshed. This operation may have a negative impact on the links that originally sold well.

2. Link Splitting

Delete the parent link directly and do not delete the child by mistake.

What are the functions and promotion methods of seed links?

The role of seed links:

Maintain the rhythm of subsequent promotion: Obtaining keywords with high click-through rates and high conversions for products through seed links will help clarify the promotion methods for subsequent links and ensure the continuity of promotion.

Prevent malicious negative reviews from peers: When the link ranking rises too fast, even if there is a malicious attack from peers, the seed link will not be displayed in the foreground. By splitting the seed link and the bulk link, the basic rating of the product can be protected, and the negative reviews will mainly be concentrated on the bulk link. In this way, the bulk link can be refurbished and merged, and promoted again to deal with malicious attacks.

Improve confidence in product quality: By improving products to meet consumer needs, we can increase confidence in product quality and further enhance user experience and reputation.

Maximize advertising effect and reduce promotion costs: The product itself has good reviews, which can enhance the confidence of buyers to place orders and reduce promotion costs. At the same time, the original advertising shell can be used for advertising promotion to maximize advertising effect.

Preventing the later links from being out of stock: If the seed link is selling well, you can use sales forecasting to plan the annual sales quantity based on the seed link sales to prevent the later links from being out of stock suddenly.

How to promote seed links?

① The purpose of seed links is to measure the market, competitors, profits and quality.

Comments are a key factor affecting link sales, but they are not an absolute factor. Therefore, in this case, the link must be perfected and stimulated by constantly adjusting the bidding discount. Do not bid maliciously, or use ultra-low prices to obtain orders and create a situation where the product is hot selling.

In this process, poor test data and slow promotion pace are not a big problem. Through this process, the system can understand the product, and you can understand the market and clarify your own promotion pace for the product in the later stage.

② The purpose is to quickly obtain more comments.

At this stage, a certain amount of loss can be accepted to improve conversion rate and product ratings. The goal is to make profits through large-scale product links.