|
In the post-epidemic era, global consumption is showing an online trend, and the penetration rate of e-commerce continues to rise. The current global cross-border e-commerce business is still in a stage of sustainable development. It is estimated that the scale of cross-border e-commerce import and export transactions will reach 15.7 trillion yuan in 2022.
Among them, the Southeast Asian e-commerce market has been heating up recently due to a number of favorable policies, and its trade has been growing at a triple-digit rate year-on-year. It is expected that the GMV will reach US$172 billion by 2025, making it a hot spot for cross-border e-commerce. Among them, Shenzhen Haiyun Valley Technology Co., Ltd. (hereinafter referred to as "Haiyun Valley Technology") entered the Southeast Asian cross-border e-commerce track with the help of Shopee in 2021. In just two years, it successfully transformed from traditional foreign trade to cross-border e-commerce, achieving an average daily order volume of 1,000+. Switching to Shopee: Haiyun Valley’s daily orders reach over 1,000 "Entering the Southeast Asian cross-border e-commerce market is actually a kind of fate," said Liu Cheng, founder of Haiyun Valley Technology. In the past, relying on the Chenghai Industrial Belt, a well-known domestic maternal and infant toy products industrial belt , Haiyungu Technology has always focused on traditional foreign trade, supplying dealers around the world as a supplier. After coming into contact with the Shopee platform in 2021, Haiyungu Technology officially began to transform into an online cross-border e-commerce company. ▲ The picture comes from Haiyungu Technology Liu Cheng said: "Before this, we had no contact or understanding of online cross-border issues, so we had no experience, but for the entire toy industry market in Southeast Asia, we actually have a good scale." Based on years of experience in the Southeast Asian toy market and unexpected exposure to Shopee, which mainly operates in the Southeast Asian market, Haiyungu Technology resolutely stepped into the Southeast Asian cross-border e-commerce track. As of now, the Shopee team of Haiyungu Technology has a total of 6 people and has entered multiple markets including the Philippines, Malaysia, Thailand, Vietnam, etc. Among them, the growth momentum of the Philippines and Malaysia markets is particularly strong, with an average daily order volume of 1,000+ , and during the promotion period, the daily order volume can even reach 3,000-5,000 . When asked what types of products are more popular in the Southeast Asian market, Liu Cheng believes that due to the wide variety of toy categories, it is necessary to analyze and summarize based on consumer surveys and positioning. For example, for preschool children aged three to five, role-playing toys are the most popular. "Consumers in the Southeast Asian market are more sensitive to prices. If there are many varieties, large quantities and good scene matching, this toy category will be more popular," Liu Cheng added. In addition to more than 20 years of traditional foreign trade experience and understanding of Southeast Asian consumers, there are two more important reasons why Haiyungu Technology can have such a strong growth momentum in the Southeast Asian e-commerce market. Conquering Southeast Asia: Haiyun Valley has two winning tricks Haiyun Valley's winning trick 1: Insight into market demand and rapid integration of factories for product production As the "world's factory", China is the only country that has all the industrial categories listed in the United Nations industrial classification, forming a large number of industrial belts with detailed division of labor and complete industrial chains. Among them, the toy industry belt in Chenghai, Shantou, Guangdong is a typical example. Data shows that 70% to 80% of the world's toys are exported from China. It is said that "the world's toys look to China, and China's toys look to Chenghai" . In 2018, the output value of Chenghai's toys reached 54.6 billion yuan, accounting for half of the total industrial output value of the district, and more than 75% were exported to more than 140 countries including Europe, America, the Middle East, and South America. ▲ The picture comes from Haiyungu Technology It is learned that Haiyun Valley Technology, which has been deeply involved in the foreign trade industry for more than 20 years, is not only headquartered in the Chenghai Industrial Belt, but its products also rely on the Chenghai Industrial Belt. This gives Haiyun Valley Technology its first secret weapon to win the Southeast Asian market: the product and supply chain are very mature, able to understand market demand and quickly integrate factories for product production. "Because of our resources, we are at the forefront of the entire toy category and the entire industry. We have first-hand information on any new products in the industry," Liu Cheng said confidently when asked about his product selection strategy . "For e-commerce products, our product selection strategy is to launch new products that have basically never appeared on the platform, or new products that have just been released in the industry. We want to be a category leader, seek product pricing power, and stay at the forefront of the industry on the platform. " Liu Cheng also added: "We belong to the Chenghai industrial belt, and the supply chain of the entire toy category is relatively complete. Therefore, once we understand the market demand, our ability to integrate products and resources is very strong. " Haiyun Valley’s second winning trick: Shopee platform helps expand market coverage "After years of engaging in traditional foreign trade, most of our cooperative clients are offline distributors. As for the C-end, we only have contact with domestic customers. Although we have always had foreign trade business abroad, we have never been exposed to cross-border e-commerce." Liu Cheng said. Shopee, as a leading e-commerce platform in Southeast Asia, covers multiple markets including Singapore, Malaysia, the Philippines, Thailand and Vietnam, and has attracted the attention of Haiyun Valley Technology. "After learning that there was a cross-border e-commerce platform like Shopee in Southeast Asia, we felt that we must seize this opportunity." ▲ The picture comes from Haiyungu Technology Liu Cheng pointed out that since the Shopee platform itself has entered many markets, it can cover a product in several markets in Southeast Asia online. Therefore , entering Shopee sales will not only make the coverage of Haiyungu Technology's products and markets more extensive, but also expand Haiyungu Technology's user base. As for product selection strategy , Liu Cheng also mentioned, "Sometimes we will listen to the opinions of Shopee account managers. They will help us determine which product trend is better in the store. Then we will promptly feedback more similar products to put up, or analyze the trend and put up products that may become popular in the future." "Looking back now, we actually feel that we entered the market relatively late. We should have entered earlier." When saying this, Liu Cheng's tone sounded a little regretful. Digging for gold in Southeast Asia: the e-commerce market has huge potential According to statistics , the e-commerce market in Southeast Asia will reach US$172 billion in 2025 , and the Internet penetration rate in Southeast Asian countries, except Singapore, is as high as 75%. Among them, e-commerce retail accounts for only 5%. Compared with some mature e-commerce markets, the current penetration rate of retail e-commerce in Southeast Asia is not high, but its market potential is huge, with room for improvement of more than 10 times. In an interview with Haiyun Valley Technology, Liu Cheng, the founder of Haiyun Valley Technology, also mentioned: Southeast Asian consumers are more understanding. As long as the service is in place, basically few people will give bad reviews. At the same time, Southeast Asian consumers will also affirm the efforts of merchants. Even if there are occasional dissatisfaction, they will take the initiative to find the merchants and hope to solve the problem. Emotional bad reviews are rare. "We also have some repeat customers who sometimes talk to customer service about the product and say, 'Look, the kids are having fun,'" Liu Cheng added. "This also makes us more confident in our products and gives us a sense of accomplishment." ▲ The picture comes from Haiyungu Technology It is not difficult to see from this that the Southeast Asian cross-border e-commerce market not only has great growth potential and policy support, but its consumers' consumption attitudes are also very "loved" by cross-border sellers. The "2021 Southeast Asia Digital Economy Report" shows that in 2022, Southeast Asia's e-commerce GMV is expected to reach US$89.67 billion; by 2025, Southeast Asia's e-commerce GMV will reach US$172 billion. As the ancients said: He who understands the current affairs is a hero, and he who is ignorant of the times is not wise. Here we would like to remind all cross-border sellers that based on the favorable factors, Southeast Asia may become a hot spot for the development of the cross-border e-commerce market this year. If sellers want to seize this opportunity, entering the Southeast Asian cross-border e-commerce track through Shopee will be an excellent channel for making money. As the preferred platform for sellers to go overseas, Shopee continues to help domestic products seize opportunities and make money.
From April 21st to 22nd , Shopee will hold the 2022 Online Investment Promotion Conference, focusing on the topics that cross-border newcomers are most concerned about at one time: investment promotion policies, category analysis, novice operation skills, etc. Two full days, full of useful information! There are also surprise benefits waiting for you! Sign up now and Shopee will take you to explore the sea of gold! |
