What is Shopee Paid Ads? Shopee Paid Ads Review

Paid Ads keyword advertising function

1. Promote purchase

2. Attract visitors to your store

3. Increase followers

4. Use advertising to increase organic sales

5. Help with product image and model testing

6. Bring sustainable growth to store traffic and sales

Common indicator definitions for keyword advertising

CTR Click-through rate = number of clicks/number of views

CPC = cost/number of clicks

CR conversion rate = number of orders/number of clicks

ROI Return on investment = advertising GMV/advertising expenditure

Introduction to keyword advertising rules

1. Ad ranking

When other buyers also purchase the same keywords, multiple ads will appear on the same results page as your product. The order of ad ranking will be based on the keyword quality score and the set single click price.

Keyword quality score is affected by predicted click-through rate, online ad performance, and relevance:

Predicted click-through rate: The click-through rate of a product predicted based on the selected product, keywords, and other information

Online advertising performance: the actual click-through rate of the product or keyword during the advertising period

Relevance: The relevance between the selected keyword and the product title, description, category, etc.

2. Advertising charges

When sellers set keywords for products, they can set the bid price for the keyword and also set the budget cap for the keyword. When the budget cap is reached, the keyword will automatically stop participating in keyword advertising.

The fee is only incurred each time a buyer searches for this keyword and clicks on the product. The final charge for the product (Click per Order, CPC) is related to the actual ranking of the product on the front end, the product's keyword quality score, the product's keyword single click price, the keyword quality score of the next ranking product, and the keyword single click price. However, the actual charge for each click will not be higher than the keyword single click price (Bid price) set for the product.

How to optimize advertising keywords

1. Enter the product name of your category in the search bar, and related hot search keywords will appear

The keywords below can also be used for your own products. Of course, it is best to select and modify one or two that are more relevant to your products. Do not change the main keywords, so as to increase the possibility of being searched.

2. Market Weekly Report

The weekly market report is easily overlooked by many sellers. It summarizes the most popular keywords and changes in popular trends.

3. Make good use of tools

The tools keyword analysis and Google Trends provide many keywords and keyword data statistics from major platforms.

Select a keyword, open keyword analysis, enter, select Malaysia, and we will get many popular keywords to choose from. As shown in the figure:

Be sure to update keywords regularly: Keywords in each market will change over time. The weekly market report will summarize the most popular keywords and changes in popular trends, including changes in search rankings, click-through rates, and conversion rates of popular keywords. Sellers can make corresponding adjustments based on the suggestions. Regularly search for similar products on the front end, and optimize the keywords of your own products based on the hot-selling products. Therefore, the weekly market report is also very important and should not be ignored.

How to set up keyword advertising

1. Path: [Seller Center] --> [Marketing Center] --> [My Ads]

2. For specific steps, please refer to "My Keyword Advertising User Manual"

How to buy keyword advertising

1. Click the recharge link on the Shopee My Keyword Ads webpage;

2. Fill in the name of the store you want to recharge and the corresponding recharge amount of the store; if you need to recharge multiple stores at the same time, please fill in the store name and the corresponding recharge amount separately!

After confirming that the information is correct, please click [Go to Payment]

4. A pop-up window will appear on the page, prompting you to log in to your Paypal account. Please log in to Paypal for subsequent operations;

5. After logging in to PayPal, select a payment account to make payment;

6. After the payment is completed, you will automatically jump to the [Payment Completed] page

When will paid advertising start?

1. Once you have completed all the settings, you can set a specific time period to start using it, or you can start using it immediately on the same day and continue using it until your budget or account balance is exhausted.

2. Please note: Once an advertisement is published, the "start time" of the advertisement cannot be changed.

FAQ

1. Can I know the effectiveness of my advertising?

My keyword ads have a report function that will show you the number of product views, clicks, orders, etc. brought by the keywords you set. There is also a function to export reports, so you can view your advertising results at any time!

2. How many keywords can be added to a keyword advertisement?

A maximum of 50 keywords can be added.

3. How to judge the performance of keywords?

Sellers can compare the average performance of the keyword with the same category of the site. Please refer to the "Keyword Average Performance Report".

For new stores or newly opened advertising products, it is normal to be lower than the category average of the site, and the product is in the nutrient stage. The site average can be set as a medium-term (about three weeks of advertising) optimization target, and 1.5 times the site average can be set as a long-term (two months or more of advertising) optimization target.

4. How to operate keyword advertising within a limited budget?

The keyword advertising we provide is suitable for advertising budgets of various amounts. Even a limited advertising budget can achieve effective advertising results. This depends on your choice of keywords for the products you are advertising. The clearer, more relevant, and closer to the keywords of your products, the more your products will be exposed on the search results page.

5. After keyword advertising starts, can I change keywords, total budget, advertising time and price per click?

• Yes, after the ad starts, you can pause or extend the duration of your ad at any time, and you can also add or delete keywords.

word and modify your total budget and cost per click.

• Please note: Once an ad is published, the start time cannot be changed.

6. If someone keeps clicking on my ads, will I be deducted a lot of money?

We have provided a detection mechanism to prevent malicious clicks. No matter how many times the same account clicks on the ad within a fixed period of time, it will only be counted as one click, and only the fee for one click will be deducted!

References

• 1. How to optimize advertising keywords on Shopee: Sohu [reference date 2019-08-05T16:00:00.000Z]