US social e-commerce survey: More than 40% of consumers prefer Facebook and TikTok Shop

It is learned that on November 3, according to foreign media reports, according to a recent survey by Chime, American consumers most commonly use Facebook Marketplace and TikTok Shop when shopping on social platforms.

Data shows that in terms of social e-commerce, American consumers prefer Facebook Marketplace and TikTok Shop, with 49% of consumers choosing Facebook Marketplace and 41% choosing TikTok Shop. In contrast, the usage rate of other social platforms is significantly lower: 27% of consumers choose Facebook's main platform for shopping, 17% use Instagram, 11% use Craigslist, 9% choose YouTube, and the preference for Pinterest is 8%.

Chime Chief Spending Officer Janelle Sallenave noted that Facebook Marketplace attracts many consumers looking for second-hand, practical, and affordable goods (such as furniture, sports equipment, and kitchen utensils). The platform allows buyers and sellers to communicate directly, simplifies the transaction process, and makes the overall experience more transparent and user-friendly.

In contrast, TikTok Shop attracts young users who prefer trends, and promotes impulse purchases by combining entertainment with shopping. According to Chime's survey, American consumers spend an average of 3 hours a day browsing products on social media, and 99% of them say that these browsing may prompt them to eventually buy. Internal data shows that from September 2023 to August 2024, Chime members' monthly spending on TikTok Shop increased by 320% and transaction volume increased by 220%.

Sallenave pointed out that TikTok combines shopping with content creation, making it easier for users to discover and buy new products instantly, further boosting sales of fashion and accessories. In the past six months, American consumers spent an average of $168 on social media, with clothing (46%) and fashion accessories (30%) being the most popular categories.

Author ✎ Rayna/

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