"Mexico E-commerce Report 2022": Consumer Behavior and Popular Categories Research

It is learned that according to the "2023 Online Retail Study" of the Mexican Online Sales Association (AMVO), last year, the size of Mexico's e-commerce market reached 528 billion pesos, an increase of 23% compared to 2021, making it one of the top five countries with the highest e-commerce sales growth rate in the world.

Data shows that more than 63 million people in Mexico made online purchases in 2022, which means that 9 out of every 10 Internet users over the age of 18 have made at least one online purchase. For reference, there were only 37 million online shoppers in 2018, a figure that has increased by more than 170% in the past five years.

Additionally, satisfaction among Mexican online shoppers increased in 2022. Among those who shop online more frequently, 88% said their satisfaction increased.

Overview of Mexican Online Shoppers

Data shows that in 2022, 51% of online shopping orders in Mexico came from female consumers and 49% from male consumers. In terms of age, consumers aged 25 to 34 shopped the most online, accounting for 30% of total purchases, followed by those aged 35 to 44, accounting for 27% of total purchases.

In addition, the device most used by Mexican consumers when shopping online is smartphones (98%), 79% use laptops, 58% connect through desktop computers, and 47% use tablets.

By far, the most common payment methods for online shopping in Mexico are debit cards (69%) and credit cards (57%), followed by bank transfers (50%), and payments with account balances in electronic wallets have increased to 33%. The diversity of payment methods is one of the main factors for the increase in online shopping.

Research shows that Mexican online shoppers also pay more attention to offline sales channels, and most consumers will compare offline and online shopping channels. 96% of people prefer to research products online and buy them in physical stores, while 89% go to physical stores to learn about products and then buy them online. Therefore, it makes sense to deploy omni-channel sales in Mexico.

For consumers aged 45 and over, product descriptions, reviews and photos are the main factors that drive them to make online purchases, but interest in product visualization or augmented reality (AR) is rising among consumers aged 18-24.

The report shows that the region with the highest online shopping volume in Mexico is Mexico City, accounting for 33%; followed by the Midwest, accounting for 18%; and the Southeast, accounting for 16%.

Compared to last year, Mexican consumers' trust in online shopping has also increased. 75% of consumers believe that online shopping products are safe, but 31% of users are still unwilling to shop online due to lack of trust.

AMVO's research found that the top five reasons why Mexican consumers shop online are:

Accept purchases at home (58%);

Saving time traveling to physical stores (49%)

Being able to shop from anywhere (42%)

Offering products not available in physical stores (41%)

Likely to find more promotions and discounts (36%).

The top four categories with the highest online shopping share in Mexico in 2022 are:

Food delivery (68%);

Fashion products (62%);

Beauty and personal care (46%);

Electronic products and toys (40%).

Editor✎ Ashley/

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