US online shopping trends: 94% change their shopping decisions due to logistics and delivery methods

Recently, DHL released the "U.S. Online Shopper Trends Report", which reveals the shopping behaviors, preferences, and views on delivery and returns of American online shoppers. This report provides a reference for sellers who hope to succeed during the holiday peak season.

The report shows that 61% of American shoppers shop online at least once a week, and 84% of shoppers browse for items to buy next at least once a week. 63% of Americans buy clothing and footwear online, followed by 33% for consumer electronics and 30% for health products. This shows that the online shopping community in the United States is very active, especially in fashion apparel.

However, 94% of shoppers said that logistics and delivery options would directly affect their choice of online shopping. It is particularly important to provide a variety of delivery methods, including delivery doors, parcel lockers and express stations. 45% of consumers even said that if the commonly used logistics and delivery options are not available, they will choose to give up shopping.

Data shows that 43% of Americans have purchased online shopping subscription services, and pet food subscription services are popular (44% in the United States and 25% globally). Sellers should consider strengthening or launching various subscription services to cater to this growing trend.

61% of shoppers use social media to get shopping inspiration, and 26% of them complete their purchase directly on a social platform, highlighting the importance of social media in engaging customers and increasing sales.

In addition, 99% of US shoppers use e-commerce platforms to make purchases, with Amazon (92%), eBay (47%) and Walmart (68%) being the most popular. For sellers, it is crucial to maintain seller rankings on these platforms, which can significantly increase brand awareness and sales.

At the same time, 37% of Americans use cross-border e-commerce platforms for shopping, and 70% of them shop at least once a month. Providing simple and free return services can enhance consumers' confidence in cross-border shopping. China (64%), the United Kingdom (29%), France (23%), Canada (15%) and Germany (13%) have become the most frequently visited cross-border shopping destinations for Americans.

Finally, 58% of shoppers say sustainability is important, but are not necessarily willing to pay extra for sustainable delivery methods. Therefore, sellers should consider offering eco-friendly online shopping options at no extra charge to attract environmentally conscious consumers.

Author✎ Summer/
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