Hard Krypton learned that recently, the foreign trade customer acquisition software service provider "Kuo-Kuang Magic Cube" announced the completion of tens of millions of yuan in Pre-A round of financing, and the investor in this round was Zi Niao Browser. The funds will be used for market expansion and AI application research and development.
Cross-border Rubik's Cube Founded in August 2021, it focuses on building an overseas business database and provides one-stop customer acquisition services for domestic and foreign trade B2B cross-border e-commerce companies. It has received investments from Hugo Cross-border, High-Quality Capital and Blue Ocean Zhongli Capital. At the beginning of 2023, Cross-border Magic Cube was officially launched. Currently, its foreign trade enterprises and user registrations have exceeded 100,000, and the number of paying users has exceeded 10,000. It began to make profits in February this year. According to iResearch Consulting, foreign trade B2B cross-border e-commerce will account for nearly 70% of the overall industry scale in 2023, and the industry scale is expected to increase to 6.9 trillion yuan next year. Currently, large-scale B2B sellers still use exhibitions and Google search to find customers, which has pain points such as long time consumption and low efficiency. Based on this, Cross-border Cube provides global customs transaction data, corporate contact information, Canton Fair buyers and other data, and opens LinkedIn customer acquisition, corporate search, map customer acquisition and other functions. With the business database as the core, it provides customer acquisition services for foreign trade companies. Users can find customers instantly through the web page or APP.
Cross-border Rubik's Cube APP function page, source enterprise So far, Cross-border Cube has collected more than 2.7 billion customs data , which has a global corporate database of 420 million, including about 100 million pieces of corporate executive information and 80 million upstream equity data of overseas companies. After obtaining the customer's email, Facebook, mobile phone number and other contact information, users can use the one-click group messaging function to achieve efficient customer acquisition. In addition, in order to expand customer acquisition channels, Cross-border Magic Cube has become an official licensee of WhatsApp and will launch a fully self-operated service in 2023, providing users with group messaging services. Different from the SaaS software used by enterprises in the past, Aaron, CEO of Cross-border Magic Cube, told Hard Krypton that its products are mainly used by foreign trade personnel and are used by single-person customer development. After using it, this group of people can recommend it to their teams and gradually spread it, thereby reducing Cross-border Magic Cube's customer acquisition costs. In terms of marketing, Cross-border Magic Cube mainly cooperates with KOLs in the foreign trade field and community group purchases. It invites KOLs to promote courses and tools in pictures, texts or live broadcasts, and gives KOLs recommended users stored value rebates; the community group purchase model refers to Cross-border Magic Cube's strategy of using a proportional rebate to stimulate users to actively recommend. Most of its user growth comes from online marketing. In terms of fees, Cross-border Cube is divided into enterprise version and personal version. The enterprise version includes common functions such as customs data and map acquisition, AI intelligent marketing assistant, email and SMS contact tools, social media acquisition channels, global enterprise database and 5 free sub-accounts, with an annual fee of 9,800 yuan; the personal version has some deletions in enterprise collaboration functions, and is priced at 499 yuan/year (VIP) and 1,899 yuan/year (SVIP). In the future, Cross-border Magic Cube also plans to launch an international version of the platform to adapt to sellers in different regions around the world and cover the global market; in the field of AI applications, it plans to develop and launch AI agents , improve foreign trade customer acquisition efficiency and user experience. In addition, Cross-border Magic Cube will expand more commercial functions and expand the user scale. Aaron, CEO of Cross-border Magic Cube, has worked for Tencent e-commerce and smartphone brand OnePlus . )’s core management team has extensive experience in product operations, brand marketing strategies, etc. King, the founder of ZiNiao Browser, said: "Although cross-border e-commerce has been developing for 10 to 20 years, the real golden decade has just begun. Everyone is talking about to C, but in fact to B, especially SMB, is the largest niche market for China's supply chain to go overseas. Cross-border Magic Cube has a huge amount of overseas SMB data, and uses AI technology to help China's supply chain reach faster and more efficiently. A reliable team makes reliable products. Believe in Cross-border Magic Cube." Barry, the founder of Hugo Cross-border , said: "Going overseas is China's biggest opportunity in the next 10 years, and there is a huge and unmet strong demand for foreign trade customer acquisition. Hugo Cross-border participated in the entire early demand positioning and incubation of Cross-border Magic Cube. Their current overseas business database has covered the global offline B-end store channels. In the past few years, large overseas traders have disappeared. Coupled with the strong recovery of offline markets in Europe and the United States, foreign trade factories will directly face offline channel orders. This will be a huge opportunity point in the process of foreign trade transformation. We are very optimistic about the product value and commercialization opportunities of Cross-border Magic Cube!"
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