Amazon TOP100 Sellers List Updated! Chinese Sellers Are Awesome

Among the TOP100 sellers on the UK site list, 82 UK sellers dominate, 4 are from Hong Kong, China , and 2 are from mainland China . The number of Chinese sellers is second only to UK sellers.

Among the TOP30 sellers, only 23.33% of the sellers have seen an increase in the number of reviews in the past month, 12 sellers have seen a drop in ranking, and 13 sellers have seen an increase in ranking.

Among the 100 sellers on the German list, 69 are from Germany, 8 are from mainland China, 6 are from the United Kingdom, 4 are from Hong Kong, China, 4 are from the Netherlands, and others are from Denmark, France, Mauritius, Poland, South Korea, Switzerland, the United States, etc.

Among the top ten sellers, 60% of them have seen a decrease in the number of reviews in the past month, 3 sellers have seen an increase in ranking, and 1 seller has seen a decrease in ranking.

Among the 100 sellers on the French site list, 41 are from France, 15 are from Germany, 11 are from the United Kingdom, 8 are from mainland China, 6 are from Hong Kong, China , 3 are from the United States, 3 are from Belgium, and others are from Spain, the Netherlands, Italy, South Korea, Bulgaria, Austria, etc.

The number of reviews for the top ten sellers has declined in the past month, and the rankings of four sellers have both declined and risen.

Among the top ten sellers on Amazon Canada, 90% have seen a decline in the number of reviews in the past month, and the rankings of four sellers have both declined and risen.

In fact, this is not a surprising result, as Chinese sellers have always been very active on Amazon.

Not long ago, data from SmartScout Insight showed that among the top 20 cities in terms of the number of Amazon sellers, 13 are Chinese cities, and Chinese cities account for as much as 65%.

Shenzhen, Guangzhou and Putian have a total of 150,479 Amazon sellers, accounting for more than half of the number of sellers in all Chinese cities. Other Chinese cities on the list include Dongguan, Xiamen, Zhengzhou, Chengdu, Quanzhou, Jinhua, Taiyuan, Hefei, Foshan and Wuhan.

Chinese sellers' market share on the Amazon platform continues to grow, especially in categories such as home and kitchen, electronics, clothing, shoes and jewelry, where Chinese sellers maintain a market share of more than 40%.

At the same time, more and more Chinese cross-border sellers on Amazon have achieved remarkable results, with their influence, popularity and performance continuing to increase.

Previously, Amazon's official data revealed that in 2023, the number of Chinese sellers with sales exceeding $10 million increased by 30% year-on-year. The number of Amazon Chinese sellers with sales exceeding $1 million increased by more than 25% year-on-year. The number of items sold by Chinese sellers increased by more than 20% year-on-year.

So why do these top sellers in China make so much money? ! !

1. Product quality : Chinese sellers pay attention to product quality and have won the trust and praise of consumers by providing high-quality products and excellent customer service.

2. Brand awareness : More and more Chinese sellers pay more attention to brand building and brand promotion. By building competitive brands, they have increased their visibility and influence on the Amazon platform.

3. Operational strategy : With their long-term accumulated rich operational experience, Chinese sellers are able to flexibly respond to market changes and competitive challenges. They continuously improve store exposure and conversion rates by optimizing product descriptions, improving customer service quality, and strengthening marketing promotion.

To be fair, the reason why China's cross-border sellers have achieved such excellent results is not only due to the powerful Chinese supply chain system, but also because Chinese sellers have always adhered to the spirit of innovation, accurately captured the needs of overseas consumers , and launched a series of popular products, thus winning wide market recognition.

As the comprehensive strength of Chinese sellers continues to increase, many cross-border e-commerce platforms have extended olive branches to them for cooperation. Walmart, Wayfair and other internationally renowned e-commerce platforms have launched a number of welfare plans to attract more Chinese sellers to join.

This undoubtedly indicates that in the future, Chinese cross-border e-commerce sellers will continue to shine on the global stage, promote more high-quality Chinese-made products to all parts of the world, and further deepen overseas consumers' understanding and love of Chinese brands.