Amazon Advertising has added new features!

Since Amazon has cracked down on reviews and evaluations, CPC advertising has become a hot topic. However, as we all know, Amazon's seller backend has various anti-human logic and operations.

Many sellers have many complaints about these inhumane aspects, and Amazon just lets them do what they want. They make changes when they remember to, and most of the time they just turn a blind eye.

While everyone is still pondering the recently launched CPC product placement function (click the link to view the new function introduction), a rare humanized function has been quietly updated in the background.

This new feature called Ad Portfolio was recently updated. Simply put, it helps sellers better plan and coordinate their advertising plans.

Each ad group created in this way can generate a separate ad report, allowing sellers to clearly view the performance and expenditure of each ad group. You can also set a total budget and ad campaign duration for these ad groups.

For example, setting a budget and time in advance for peak seasons (back to school season or big sales holidays, etc.) can effectively control costs when these ads are spending money like crazy.

Of course, these are just minor things. We already have groups and budgets in the background. My little clone noticed that in terms of setting budgets, the new functions are a bit eye-opening.

Under the new ad combination, you can set a budget cap within a date range. For example, sellers who have just experienced Black Friday and Cyber ​​Monday should have some experience that the budget range during these big promotions must be much higher than usual to be effective. Therefore, sellers need to manually increase the budget during these times, and then adjust it back after the big promotion is over.

With the new function, you can set a budget specifically for big promotional holidays, so that you can automatically adjust the budget level according to the date.

Doesn't sound that exciting? Let's think outside the box. Everyone will use time-slot delivery to reduce costs and optimize delivery results. Currently, our company's operators have to remotely control their computers in the early morning to run an ad. Now, if the bidding range can be automatically changed at a fixed time... I can already imagine the operators' ecstatic faces.