Mexico's version of "Double Eleven" is coming! Amazon is the preferred platform for online shoppers!

It is learned that according to foreign media reports, the 2021 "El Buen Fin" promotion (the Mexican version of "Double Eleven") will be held from November 10 to 16. According to the latest survey by market research company Kantar, 90% of Mexican consumers plan to make purchases during the event.

Kantar's survey pointed out that during the "El Buen Fin" promotion, 95% of Mexican consumers said they would buy computers or other electronic products (ranked second in purchase volume last year, but surpassed to become first this year), an increase of 27% year-on-year; 87% planned to buy clothing and shoes (ranked first in purchase volume last year), an increase of 26% year-on-year.

The report said that in terms of online shopping platform selection, Amazon became the first choice, with 35% of Mexican consumers saying they would buy computers and electronic products on the platform, followed by Mercado Libre (21%). At the same time, some consumers also said they would buy clothing and shoes on Shein. In addition, in terms of offline store selection, Walmart became the first choice for Mexican consumers, followed by Coppel and Elektra.

Angel Rico, director of Kantar, said that the average maximum spending of Mexican consumers during the promotion period was 9,000 pesos, which was much higher than the same period last year, based on online and offline sales channels. This means that consumers will make large purchases during the promotion period. Another thing worth noting is that more than 73% of consumers now use social channels such as Facebook and Instagram to learn about the discounts offered by brands or products during the promotion period, while only 51% of them visit online stores for specific information.

Editor ✎ Nicole/

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