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▶ Video account attention cross-border navigation More than a month has passed since the Russia-Ukraine conflict broke out. So far, the situation between Russia and Ukraine remains in a stalemate, the exchange rate between the U.S. dollar and the euro continues to fall, transportation costs continue to rise, and logistics obstructions continue to cause headaches for cross-border sellers. Recently, it was learned that due to the continued stalemate between Russia and Ukraine, not only did the global oil and gas prices rise sharply, but the edible oil stocks of many countries were also declared to be in a state of emergency. Among them, the search ranking of sunflower oil on Amazon Germany has risen sharply. Affected by the situation between Russia and Ukraine, edible oil stocks in many countries are in urgent need It is learned that data shows that the current global edible oil prices have reached a record high. Since the beginning of 2022, the average price of soybean oil has risen from 9,890.53 yuan/ton at the beginning of the year to 11,900 yuan/ton in March, an increase of 20.32%; the average price of rapeseed oil has risen from 13,000 yuan/ton to 14,200 yuan/ton during the same period, an increase of 9.23%.
In this regard, some German experts said that the shortage of edible oil has existed for a long time and was caused by factors such as climate change and labor shortage. It is learned that Russia and Ukraine are known as the world's "two major granaries" and are the world's major suppliers of wheat, corn, sunflower oil and fertilizers. Among them, the sunflower oil of the two countries even accounts for 52% of the global sunflower oil export market. The outbreak of the Russia-Ukraine conflict has undoubtedly exacerbated the shortage of edible oil. As of now, many countries around the world are facing the pressure of running out of edible oil stocks and rising prices. Recently, many European countries have even seen a "sunflower oil version" of panic stockpiling. Some sellers have reported that “sunflower oil” has been ranked at the top of keyword searches on Amazon Germany recently. This has also become a topic of discussion among cross-border sellers recently: "Sunflower oil" is in short supply in many European countries, can cross-border sellers find business opportunities from it? Germany is experiencing a buying frenzy, with sunflower oil searches rising It is learned that German experts recently predicted that due to the significant reduction in available arable land, Ukraine's sunflower seed production this year will drop by 42% compared with 2021. Among them, 94% of sunflower oil comes from Russia and Ukraine, and there is even a rush to buy sunflower oil in Germany.
According to foreign media reports, sunflower oil is no longer available on the shelves of small offline supermarkets in Germany, and many large supermarkets have begun to sell sunflower oil in limited quantities. On Amazon Germany, the search popularity of the keyword "sunflower oil" has soared in recent days. A seller joked, let’s form a group to go to Germany to sell sunflower oil. ▲ The picture comes from the seller communication group Some sellers also said that since Russia and Ukraine are major wheat exporters to Europe, Europe is likely to face a food crisis in the second half of the year. Some sellers have even begun exploring the possibility of selling food on Amazon. ▲ The picture comes from the seller communication group It is understood that food can indeed be sold on Amazon, but compared with other products, Amazon's review of food will be more stringent: 1. Sellers need to mark food materials and ingredients in the product ingredient list and display them on the product page in the form of pictures. The ingredients used to make food must have a safety report; 2. Amazon stipulates that the food on the shelves must be removed from the shelves fifty days before the expiration date; 3. Vegetables, fruits and other products need to be put on the shelves one by one and need organic certification; 4. The seller needs to indicate "claims can be made if allergies occur" on the packaging and product page; 5. You need to activate Amazon’s “Grocery Store” sales rights and apply for a food business license at the site you are entering. In addition, the limited shelf life of food and the long transportation time that leads to food expiration are issues that cross-border sellers who want to sell food need to pay attention to.
If sellers finally decide to seize this business opportunity and sell food to Europe, we would like to remind them to pay more attention to Amazon's relevant regulations to avoid problems in their stores due to violations. A few days ago, we learned that another seller was punished by Amazon for violating regulations, resulting in his store being closed. Amazon settles accounts, sellers who refurbish links are banned It is learned that recently, a seller broke the news on the forum that the link that was refurbished last year received an Amazon performance notification on March 25, and the account has been deactivated because the seller modified the ASIN attributes and transferred inventory between ASINs, which violated Amazon's code of conduct.
▲ The picture comes from Zhiwubuyan As soon as the post was published, a seller responded below, saying that his account was blocked in October last year due to the previous link renovation. He provided information as required and found a professional service provider to write an appeal letter. However, his appeals were unsuccessful several times, and finally he had to move all the products to overseas warehouses. ▲ The picture comes from Zhiwubuyan It is understood that the so-called link renovation refers to converting existing links into new links, allowing old products to enjoy the exclusive traffic of new products, and continuing to sell products without moving inventory after the products are taken off the shelves. ▲ The picture comes from the seller communication group Judging from the benefits that can be obtained from the refurbished links released by service providers, refurbished links can even be called a "cure-all". However, some sellers mentioned that refurbishment is nothing more than taking advantage of some Amazon connection bugs and customer service loopholes to cause the Amazon system to make incorrect identifications, and then induce customer service to perform the operations you want based on the incorrect identifications. The handling of such complaints is very troublesome, and is basically similar to manipulating reviews. It is recommended to use it with caution. ▲ The picture comes from Zhiwubuyan We also learned that based on feedback from multiple sellers and service providers, the operation of refurbishing links does indeed carry a high risk of getting the account blocked. In recent years, Amazon has attached increasing importance to the compliance of its operations, and policies have become increasingly tightened. The compliance of Amazon's operations has become an inevitable trend. We would like to remind all sellers that those who observe the situation will be wise, and those who follow the trend will be smart. Only by abiding by the rules and going with the trend can you stay in Amazon for a long time. Have sellers received any notification emails from Amazon recently? Welcome to share your comments in the comments section~ |
