Recently, the seller circle has been in an uproar!

Since the beginning of November, Amazon has once again set off a "number scanning wave" that has affected a staggeringly wide range of people.

According to statistics, from November 1st to 20th alone, the number of Chinese seller accounts suspected of being blocked reached 5,000!

Among them was even a big seller with an annual revenue of 200 million yuan. His account was blocked due to "infringement", which directly resulted in losses of more than 2 million US dollars. 80% of the company's employees were forced to take leave and operations were almost shut down.

Even with a "200 million sales" it couldn't hold up and suffered heavy losses as its account was blocked!

During the Black Friday and Cyber ​​Monday shopping festivals, the tragic experience of a major seller once again reminded sellers: non-compliance = devastating blow!

The store run by this seller is called TB Superstore , with annual sales of up to US$30 million (approximately RMB 218 million). It ranks 1285th in Amazon's overall ranking and was once hailed as "the top seller most trusted by customers."

However, because one of the products he sold was complained of involving false copyright infringement, his store was blocked by Amazon during the online promotion!

The seller said that he had submitted the required invoices and supply chain certificates to Amazon as soon as possible, but the platform still directly blocked his account without further investigation.

Because the account was blocked during the peak sales season, the company's business almost stagnated, with daily sales losses of tens of thousands of dollars. The cumulative losses to date have exceeded 2 million dollars.

“After the account was blocked, 80% of the employees were forced to take leave, and the company’s future was in jeopardy.

The seller had no choice but to seek help publicly on social media, calling on Amazon to restore the account as soon as possible and accusing the platform of violating its "customer-centric" principle in its handling of the matter.

This is by no means an isolated case. Data shows that on November 20 alone, 500 Chinese sellers were forced to stop selling.

During the entire period from November 1st to 20th, nearly 5,000 Chinese seller accounts were blocked!

There are various reasons for being blocked:

Account association;

Illegal merging of variants;

Fake reviews;

The product authenticity review failed;

The “repeat violation” policy is tightened, etc.

Black Friday is a critical node for sellers to sprint for annual performance, but due to this sudden "account blocking wave", many sellers did not even get the qualification to participate, and many "billion-level sellers" with monthly sales of hundreds of thousands of dollars were not spared.

What is even more alarming is that there are complaints every day on social media and seller groups about wrongful account blocking and link removal. Some sellers have even been blocked due to account association issues, with tens of thousands of dollars in balances on their books that cannot be withdrawn.

Sellers beware! Compliance is the key to survival

For sellers, these lessons are worth pondering:

1. Grasp compliance from the source:

Whether it is account registration, product information submission, or subsequent operations, sellers must ensure that every step complies with platform rules.

Pay attention to compliance operations and avoid taking shortcuts so as not to lose the big picture for the small.

2. Multi-channel layout to diversify risks:

The model that relies solely on Amazon is too fragile. Once there is a problem with the account, the loss can be devastating.

Sellers should actively explore the layout of independent sites and other e-commerce platforms to reduce operating risks.

3. Pay attention to policy changes in a timely manner and do a good job of risk control:

Platform rules are adjusted dynamically, sellers need to pay close attention to notifications and adjust their operating strategies at any time.

When faced with an incorrect account suspension, you need to quickly organize information and communicate with Amazon, while using third-party services to protect your rights.

Find opportunities in crisis!

Although the "number scanning wave" has made sellers panic, it is also a good opportunity for compliant operators to improve their competitiveness.

Sellers who can stand out in an environment of tightening policies will have the opportunity to gain a foothold in a fierce market.

Conclusion:

The aftermath of the "number scanning wave" is still fermenting, but sellers can survive longer and more steadily in the great waves through compliant operations, diversified layout, and optimized risk management!

I hope every seller can protect their account and business and move towards higher goals!

8 hands-on product selection methods for Amazon sales