In 2024, the Amazon industry has entered the stock stage. The number of blue ocean products in the market is decreasing, and the competition is becoming increasingly fierce. Sellers have to carry out various innovations and reforms in their operations.

What is very interesting is that according to the statistics of Amazon's operations surveyed online: more than 50% of sellers adopt pure white hat operations, and only 10% of sellers use black hat and black technology methods, resulting in a serious differentiation.

However, today Zhaodanmao Cross-border will share with you the yellow hat strategy that is a marginal form of play....

Amazon POST Yellow Hat Strategy

Amazon POST has been launched for many years, but to be honest, there are not many sellers who stick to it. At most 20% of Amazon sellers insist on sending POST.

As for the reasons, they are also very concentrated, basically the following two:

① I sent some POSTs, but looking at the data, there were basically no clicks or visits.

② I have posted a lot of posts before, and I need new pictures every time. I really don’t have so many materials. This is true for everything. Only those who really persist can succeed.

However, although POST has less traffic, it has more entrances. If the expected effect is not achieved, it can only be said that the quantitative change has not caused qualitative change or the creativity is not enough to catch the attention of foreigners!

This is a POST posted on Amazon by a seller of cordless tire inflators. This seller has posted a large number of posts in his own store, all of which are in the same style as the one shown above, and some are even more explicit.

Why do I want to summarize the POST issue today? Because there is a "yellow hat strategy" circulating in the seller group of Zhaodanmao Cross-border. I was curious and took a look. It turned out that POST is used to circumvent the rules. (Sellers who need to join the group to communicate, add WeChat: FLA66668888 and ask the customer service to add you to the group~)

Not many sellers know about this matter, because there are really not many sellers who pay attention to Amazon POST traffic; after this news was exposed, many sellers expressed their opinions.

Seller A: This kind of clothing is very common in foreign culture and has no appeal at all.

Seller B: I don’t know if it sold well, but the audience was quite satisfied anyway.

Seller C: It may have a good click-through rate and completion rate, and it is a qualified short video, but it may not be a qualified product display video.

Finally, what do you think about this matter, you who are in front of the screen?

How to monitor other sellers' POSTs?

Step 1: Open the Best Seller list of the product category you want to view and copy the number string in the URL. For example, the Women's Heeled Sandals category is 5016323011.

Step 2: https://www.amazon.com/posts/feed/category/xxxxxxxx, use the number string 5016323011 to replace the xxxxxxxx in the above link, and you can view the POST of the Women's Bikini Sets category.

Amazon is also constantly optimizing and iterating the POST function. Currently, Amazon's POST function can already support video format promotion.

In addition, a new organic recommendation traffic position called “Related Inspiration” has been added to the Amazon search page to promote Amazon Posts published by sellers.

Each Amazon post can add up to 10 products, and multi-variation products can add different variations. However, there are some tricks to choosing which products to post.

We can use the "Promoted Products Report" to find ASINs with good click-through rates and conversion rates, and publish posts for different scenarios. In addition to products with high conversion rates, you can also choose clearance items or new products.

In addition, sellers should pay attention to the relevance of the post, put important content at the front of the post, use words that are highly relevant to ASIN, analyze the search terms that perform better in different products, and apply them to the title to increase the exposure and click-through rate of the post.