What is the UMF? UMF Evaluation

Introduction to the advantages of linkage

Over the years, Liandong Advantage has actively laid out the construction of financial technology capabilities such as artificial intelligence, blockchain, cloud computing and big data, focusing on building business segments such as comprehensive payment, financial information, big data risk control, intelligent marketing and cross-border payment services. It has established cooperation with more than 140 financial institutions and more than 3,600 large enterprises, providing financial technology services to nearly one million small and medium-sized enterprises and 530 million individual users.

Liandong Advantage adheres to the corporate strategy of "global vision, customer orientation, innovation-driven, and win-win value", takes "technology creates customer enjoyment experience" as its mission, strives to build the core capabilities of "platformization, intelligence, chainization, and globalization", and creates a financial technology source innovation ecosystem.

About Linkage

On the one hand, we empower financial institutions with technology products such as big data and artificial intelligence, assisting them in achieving efficient and real-time proactive risk management, improving service efficiency, reducing operating costs, and providing inclusive financial services to more private enterprises and small and micro enterprises;

On the one hand, in the process of transformation of new and old economic drivers, we will deeply cultivate multiple industries such as retail, transportation, communications, logistics, education, agriculture, and trade, and innovate industry payment and industrial supply chain financial service solutions based on scenario applications to help traditional industries transform and upgrade.

UMP Service Capabilities

Liandongyouyi's import and export business are carried out in two ways. In terms of import, it serves domestic and foreign cross-border e-commerce, and supports domestic acquiring, direct mail of goods, and payment order push in import bonded areas; in terms of export, it serves domestic individual sellers, and supports Wish, Amazon, eBay, Yahoo Japan, and multi-platform and multi-store one-stop management based on Paypal overseas acquiring self-built sites.

Main business of Liandong Advantage

RMB collection and foreign currency and RMB settlement

Cross-border financial services

Mobile Marketing

Other value-added services

UMF Corporate Culture

Vision: Technology creates a pleasant experience for customers

Mission: To provide innovative, green, safe and efficient financial and e-commerce products and services to enterprises and consumers

Values: global vision, customer orientation, innovation-driven, win-win value

Strategy: Global vision, customer orientation, innovation-driven, value-added

Development History of UMP

In August 2003, Liandong Advantage Technology Co., Ltd. was formally established.

In August 2004, it signed an agreement with Minsheng Bank, and for the first time cooperated with a bank to launch "mobile wallet" bank card services nationwide.

In July 2005, "mobile wallet" communication account payment entered the trial commercial stage.

In March 2007, it signed an agreement with China Mobile and officially became the provider of China Mobile's authorized group information-based full-network operation support services.

In August 2007, the mobile proxy server (MAS) designed and produced independently by Liandongyoushi passed the test of China Information Security Product Evaluation and Certification Center and obtained the EAL2 certification certificate.

In July 2009, the "SouFu" payment system passed the standard evaluation of the National Information Security Evaluation Center and obtained the "Information System Security Comprehensive Assurance Level 1" qualification.

In January 2011, Liandong Advantage E-Commerce Co., Ltd. was established.

In May 2011, it signed a "Head Office-Level Strategic Cooperation Agreement" with China Construction Bank.

In October 2012, it became one of the first pilot units of Zhongguancun National Trademark Strategy Implementation Demonstration Zone.

In January 2013, it was selected as a supporting unit for the "National Mobile Internet Application Competition" of the China Electronics Society.

In August 2014, it obtained the nationwide bank card acquiring license from the People's Bank of China and provided POS acquiring services.

In March 2015, it obtained the fund sales payment and settlement license from the China Securities Regulatory Commission.

In August 2015, a memorandum of cooperation was signed with Uganda's M-Cash Company.

In December 2015, it obtained the pilot license for cross-border RMB payments from the People's Bank of China.

In March 2016, it signed a strategic cooperation agreement with Danlu.com to develop its presence in the beverage industry market.

In July 2016, Liandong Advantage obtained a renewed industrial and commercial business license and officially became a wholly-owned subsidiary of HaiLian Jinhui.

In August 2016, Liandong Advantage successfully renewed its payment business license.

In October 2016, Liandong Payment shined at the WISH Seller Exhibition.

In November 2016, UMF’s financial technology products were unveiled at the West China International Fair.

In March 2017, UMF officially launched the new domain name umfintech.com.

In June 2017, UMF (Canada) Ltd. was formally established in Vancouver.

In September 2017, Liandong Advantage launched a new product, “Liandong Payment Butler”.

In April 2018, Liandong Advantage and China UnionPay officially launched the barcode business cooperation.

In April 2018, Liandong Advantage launched the first “UnionPay Transfer and Clearing WeChat Payment Barcode Business”.