Shein exits low-price market, Amazon poaches employees

SHEIN unexpectedly began a fierce competition with Amazon, challenging Amazon's dominance in the seller market.

Many Amazon sellers have received invitations from SHEIN, which stated, "In view of your success on Amazon, today we invite you to join the SHEIN marketplace . " This move has attracted widespread attention and discussion.

In response, Amazon said that it was the one who was eating the melon. It was just watching the fight between SHEIN and TEMU from the sidelines, so how could it be poached in the middle of it?

As a well-known fashion e-commerce platform, SHEIN has always attracted much attention in the industry for its rapid development and unique business model. Amazon, as one of the world's largest e-commerce platforms, has always occupied a dominant position.

SHEIN's challenge to Amazon means that it has greater ambitions and broader room for development.

It is understood that SHEIN is actively seeking third-party sellers to expand the product categories of its Marketplace model.

In addition to fashion apparel, SHEIN plans to expand its product range to other areas. The platform intends to attract more consumers by enriching the variety of goods, supplementing and providing a more comprehensive shopping experience.

In general, SHEIN's active entry into Amazon's seller market means that competition in the e-commerce industry will further intensify.

This challenge will also be an important milestone for SHEIN, determining its future development direction in the global market .

SHEIN and TEMU have always positioned themselves in competition mode.

However, SHEIN's recent track shift shows that they have abandoned the model of focusing on the low-price market and instead focused on a market model related to product quality.

This shift is to meet consumer demand for higher quality products. SHEIN realizes that in the fiercely competitive e-commerce market, relying solely on low-price strategies may not be able to maintain a competitive advantage in the long run.

Overseas buyers' comments

SHEIN is very popular on overseas platforms, and buyers' reviews are all positive.

This year, SHEIN plans to enrich its product line by introducing third-party sellers to resonate with its broad customer base.

This move aims to further meet the diverse needs of consumers and provide sellers with more business opportunities and cooperation opportunities.

SHEIN will also provide sellers with a one-stop delivery and fulfillment system, which is an efficient system that has been carefully built over the years to ensure timely delivery of orders and good fulfillment services . By cooperating with SHEIN, sellers can make full use of this system to improve their supply chain and logistics efficiency.

In short, SHEIN aims to jointly promote business development and achieve a win-win situation for both parties by introducing third-party sellers and providing incentives.

We sincerely invite you to attend the first big sales conference jointly organized by Cross-border Business School and SHEIN East China!

(Scan the QR code at the end of the article to participate)