Will this year's Black Friday peak season see a huge sales volume? Foreign media data tells you

There is only about a month left until Black Friday and Cyber ​​Monday at the end of November, but some students have recently reported that sales are very flat and there is no sign of the peak season at all. At this time last year, the overall peak season for the US site had already arrived, and many students are beginning to worry that this year's peak season will not be as good as before.

However, according to the latest data analysis by foreign media, not only will the overall e-commerce market grow significantly this year compared to last year, but Cyber ​​Monday may even surpass Black Friday to become the most popular shopping festival for consumers.

Today I will analyze the possible situation of this year's peak season based on data from foreign media, and see how far your category is from the peak season.

Overall e-commerce growth

The overall e-commerce market is still experiencing a strong growth trend this year, and we sellers can see this from the mid-year Prime Day. Originally, only big sellers could reap the benefits of Prime Day, but this year many small and medium-sized sellers also reaped the benefits.

Amazon has done a lot of work and made new attempts for the Prime Day event, from publicity to preferential policies. Among them, the Prime exclusive discounts became famous overnight and became a powerful tool for small and medium-sized sellers to make money during the big promotion festival.

The overall effect of Prime Day is much better than last year. In addition to Amazon's own conscience, it is also due to the growth of the overall e-commerce market. According to Deloitte Global data, the growth rate of the e-commerce market in 2019 will reach a new high of 14% to 18%, and sales will exceed the previous year-end peak season to reach about US$144 billion.

This year, the proportion of online shopping by consumers across the United States once again crushed offline retail, almost reaching twice the amount of offline consumption.

(Data source: Deloitte Global)

And despite the impact of the Sino-US trade friction, consumers are generally pessimistic about the future economic situation, and most people believe that the US economy will face a downturn in 2020. However, consumers' shopping enthusiasm has not been affected by this factor. About 70% of consumers said they would shop during the peak season at the end of the year , maintaining the same level as in the previous two years.

With the further strong growth of the e-commerce market, this year's Cyber ​​Monday sales are expected to exceed Black Friday.

Although Black Friday is a big promotional festival at the end of the year, most of the sales are offline promotions, and our e-commerce sellers only account for a small part of it.

Cyber ​​Monday is an "e-commerce version of Black Friday" event launched by Amazon and other e-commerce giants to grab the share of offline sales. In a survey by foreign media, almost all consumers prefer to shop on Cyber ​​Monday.

Where do consumers of different age groups prefer to shop?

Left: Black Friday Right: Cyber ​​Monday

Since the major trends this year are all beneficial to us e-commerce sellers, many sellers will ask, why does it feel like my peak season has not yet arrived?

When is our peak season?

The peak season we usually refer to is the time when traffic and orders are significantly higher than usual. In previous years, it was usually at the end of the year.

However, this year's overall peak season is indeed a little later than in previous years. According to the information we have collected, most categories are generally about a month later than in previous years. That is, the categories that would begin to gradually increase traffic at the end of September in previous years will not pick up until the end of October this year.

Amazon also gave small and medium-sized sellers some opportunities during the peak season at the end of the year. Several free events similar to Prime Day in the middle of the year are also open to sellers to sign up. Sellers who want to seize the peak season at the end of the year should not miss these free events that can make a small explosion.

Here I would like to tell you about the new changes to these two activities.

Prime exclusive discounts can be selected in both Black Friday and Cyber ​​Monday time periods. If you select both, the discount will be available from Black Friday to Cyber ​​Monday.

This year’s Black Friday Coupon is much more generous than the Primeday Coupon in the middle of the year. The reason why the latter did not work well during Primeday was mainly because it limited the Coupon to only Prime members who could see and use it. Many sellers were cheated by this limitation.

This Black Friday coupon has removed this limitation. As long as the coupon is created during the Black Friday window, Prime members or not can see and use it. I believe this Black Friday coupon will give everyone an unexpected surprise.

If you want to have a small explosion in the peak season at the end of the year, you must be prepared for activities and optimization. Finally, I have prepared a collection of registration conditions and precautions for Black Friday Coupons for everyone. Please scan the QR code below to find me to receive it~

PS. If you want to join the seller discussion group, you can also private message me to let me add you to the group