Alibaba spot track RTS, a new opportunity for cross-border e-commerce sellers!

Based on the new trend of international B-end buyers, small B buyers began to emerge on Alibaba International Station, orders began to fragment, and the order cycle became shorter, resulting in increasing demand for high-profit blue ocean markets.

In addition to the original order trading scenario, Alibaba International Station has set up a new "global wholesale ready to ship" (hereinafter referred to as RTS) channel.

Below we will give you a comprehensive understanding of Alibaba International Station RTS. Don’t ignore these details!

  What are RTS products?

RTS products are displayed like this on the front page of Alibaba International Station

So what is an RTS product? Products that meet the following conditions will have the Ready to ship label:

1. Products that support buyers to place orders directly

2. The merchant's delivery period is less than or equal to 15 days (referring to the merchant's delivery time, not the buyer's receipt time)

3. Display clear logistics prices. The freight template can calculate the freight: the freight must be reasonable and the freight amount cannot be much higher than the product order amount.

Benefits of Publishing RTS Products

As a seller, why should we publish RTS products? What are the specific benefits?

1. Channel exclusive extra traffic : Search for "Ready to ship" on the main site, and additional traffic will be directed through alliances outside the site, so merchants have the opportunity to get more traffic;

2. Channel feature scenes : weekly deals hot list, 50% off shipping/free shipping, guess what you like, theme activities, etc.;

3. Independent search within the channel : Search within the Global Wholesale channel only includes [Ready to ship] products

In general, large traffic means a large number of completed orders!

RTS Buyer Analysis

Then let's understand what kind of customers and orders come from RTS? Only by understanding it clearly can we better position Alibaba International Station.

Simply put, give the answer based on the data provided by Alibaba and the buyer profile.

There are three main user groups:

1. Micro-entrepreneurs and new online merchants

The largest number, for example: Shopify self-built website sellers, LAZADA, wish and other B2C platform long-tail sellers.

For this type of people, Alibaba International Station is an important or even the only purchasing channel

Purchasing requirements: quick purchase and trial sales, resale for profit, fast turnover

Therefore, the transaction characteristics generated for this group of people are:

Weak risk resistance, small-scale trial sales, mainly standard products in stock, some light customization, and a need for drop shipping

2. Small retail e-commerce & wholesalers

For example: large and medium-sized sellers on B2C platforms / offline retailers / small store owners and distributors

For this type of people, Alibaba International Station is one of the purchasing channels.

Purchasing requirements: spot goods, some light customization, some orders

Therefore, the transaction characteristics generated for this group of people have certain requirements for procurement efficiency and product delivery time .

3. Medium and large buyer groups

The number is relatively small, such as Walmart, Macy's and other TV shopping, e-commerce self-operated platforms, etc. This type of buyer has large orders and a long and stable cycle.

Alibaba International Station serves as a supplementary procurement channel for them. This type of buyers prefers to find long-term supply chains through Alibaba International Station and prioritizes product quality over price.

In general, friends who run international sites must have a clear positioning and make transformations based on buyer needs and actual conditions.

  What kind of products are suitable for inclusion?

So how do you determine whether your product is suitable for RTS?

Specific product selection suggestions:

1. Finished product transaction amount: unit price within 150 US dollars;

2. High product reorder frequency: high repurchase rate;

3. Silent product conversion: you can place an order by looking at the detail page;

4. Low after-sales cost: no need to set up a special after-sales department;

5. Short product learning cycle: industries that can be learned within 7 days;

6. Short product production cycle: timely production and sales feedback

7. Convenient product transportation: small size and easy to pack

Official answers to RTS questions