Review adds new features, shared review has been officially confirmed!

Review sharing by country

Recently, according to Business Insider, Amazon is testing a new feature that can display customer reviews from around the world. This is the latest move by Amazon to increase the number of customer reviews on its website.

It is understood that reviews from international sites can be displayed at the bottom of each product page and can be optionally translated into other languages. It is being tested globally in different Amazon markets including the United States, Mexico and Japan.

Xiaozhi also saw this phenomenon of merging reviews from various sites under a listing on Amazon's US site! In addition , the " Top international review " logo was also displayed.

This type of incident has been discovered by sellers before, but at the time many sellers thought it was a bug in the Amazon system. This time, an Amazon spokesperson has confirmed this fact!

An Amazon spokesperson confirmed the launch in an email to Business Insider and said it is rolling out globally and features machine translation for English, Spanish and French, among other languages.

Regarding this new feature, Garrett Bluhm, founder of market consultant Vendient, said that Amazon currently has 15 markets around the world, and international reviews can serve as another reference point for customers to find high-quality products on its site.

But others have voiced opposition, arguing that the new attempt fails to address and may even exacerbate the ongoing problem of fake reviews.

Amazon's Different Attempts

In the past two years, Amazon has been plagued by the problem of rampant false reviews on its platform. Continuous revelations from media in various countries and government pressure have caused Amazon to be questioned.

Earlier, New Jersey Rep. Frank Pallone and Illinois Rep. Jan Schakowsky wrote a letter to Amazon CEO Jeff Bezos expressing concerns about deceptive reviews and ratings of products on its marketplace. Pallone and Schakowsky wrote in the letter that online reviews greatly influence consumers' shopping decisions, and it is important that Amazon actively protects consumers from this misleading and harmful behavior.

In order to help sellers obtain reviews and prevent more false reviews, Amazon has launched many policies to help sellers!

It can be seen that not only sellers are working hard, but Amazon is also constantly working to get buyers to leave more reviews. Now it has added the function of merging reviews from various sites, which is good news for sellers with good product quality!

Xiaozhi believes that Amazon provides so many official channels that sellers do not need to take the risk of violating regulations. After all, account registration is now very strict and accounts are more valuable. Only compliant operations can lead to long-term development.