Written in front A cross-border e-commerce company that was founded only three years ago recently raised 300 million yuan in financing. Many people have never even heard of the name of this company. So what is the origin of this unknown company? 01 This hit product raised 300 million RMB! Positioned as a technology innovation consumer brand going global Recently, the overseas technology innovation consumer brand "VanTop" officially announced the completion of its A round of financing of 300 million yuan , the amount of which was also 300 million yuan, which has stirred up the entire cross-border e-commerce circle. It is reported that Vantuo Technology was established in 2017 and is mainly engaged in consumer product research and development, design and sales. It is headquartered in Shenzhen and has subsidiaries in the United States, Hong Kong, Japan and Germany. Since its establishment, it has cultivated brand sites on platforms such as Amazon and eBay, and established four independent brand sites, VANKYO, VANTOP, SNAPTAIN and HEIMVISION. The categories cover 3C electronics, outdoor sports, mobile smart devices, etc., and the products are mainly sports cameras, projectors, drones, security, tablets, etc. In addition, this year, Wantuo Technology 's sales in the second quarter increased by 473% year-on-year, and its sales in the first half of the year alone exceeded the entire year of last year . 02 How did you achieve a 473% year-on-year sales growth? Vankyo Technology was launched on Amazon in 2018, and has been named Best Seller in multiple sites including the United States, Canada, and the United Kingdom. Its "Vankyo" projector brand has become a premium brand on Amazon's US site. On Amazon, several products of Vantuo Technology are labeled as Best Sellers. One of them is a sports camera, which is praised by users as "good value for money". "This small camera can be used for underwater shooting and as a driving recorder. It has two uses and many functions." Since this product was launched in November 2019, it has received more than 1,800 star ratings and a 4.5-star rating . In order to develop products that consumers consider to be "high quality and low price" and "multi-functional", Wantuo Technology has put in a lot of effort behind the scenes. From direct sourcing and OEM to cooperation with top chip companies, they define product competitiveness from the source and take fuller initiative in the entire product chain. They understand very well that market and consumer demand are always the core drivers of product innovation. Only by solving consumer pain points can they win the market. Based on its own resources and R&D capabilities, Wantuo Science and Technology has proposed the "more, faster, better, cheaper" principle for product innovation - that is, to quickly provide users with abundant, high-quality, reasonably priced products that can solve users' pain points . 03 This year, there are also these big sellers sending good news, with sales of 5.678 billion in the first three quarters This year, the COVID-19 pandemic has brought challenges to cross-border e-commerce, but also brought many opportunities. Many cross-border e-commerce sellers have achieved growth in performance, and cross-border sellers, as industry leaders, have also delivered satisfactory results. Tongtuo's sales in the first three quarters reached 5.678 billion On October 27, Huading Technology, the parent company of Tongtuo Technology, released its third quarter report. The financial report shows that Huading Technology's revenue in the first three quarters was 7.218 billion yuan, a year-on-year increase of 22.15%, and its net profit was 120 million yuan, a year-on-year decrease of 53.77%. Huading Group also stated in its financial report that the main reason for the revenue growth was the increase in sales revenue of its subsidiary Tongtuo Technology in this period , while the reason for the decline in net profit was the impact of the new crown epidemic, which reduced downstream demand in the nylon industry; the decline in crude oil prices led to a sharp drop in the sales prices of raw materials and products; the e-commerce sector was affected by the epidemic abroad, and sales expenses increased significantly. Cross-border e-commerce revenue in the first three quarters was 12.979 billion yuan, with a net profit of 370 million yuan Jihong shares' revenue in the third quarter was 1.3 billion, an increase of 69.33% |
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