Raised 300 million yuan! This low-key big seller, which was only established 3 years ago, is really amazing!

Raised 300 million yuan! This low-key big seller, which was only established 3 years ago, is really amazing!

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A cross-border e-commerce company that was founded only three years ago recently raised 300 million yuan in financing. Many people have never even heard of the name of this company. So what is the origin of this unknown company?


01

This hit product raised 300 million RMB! Positioned as a technology innovation consumer brand going global


Recently, the overseas technology innovation consumer brand "VanTop" officially announced the completion of its A round of financing of 300 million yuan , the amount of which was also 300 million yuan, which has stirred up the entire cross-border e-commerce circle.


It is reported that Vantuo Technology was established in 2017 and is mainly engaged in consumer product research and development, design and sales. It is headquartered in Shenzhen and has subsidiaries in the United States, Hong Kong, Japan and Germany. Since its establishment, it has cultivated brand sites on platforms such as Amazon and eBay, and established four independent brand sites, VANKYO, VANTOP, SNAPTAIN and HEIMVISION. The categories cover 3C electronics, outdoor sports, mobile smart devices, etc., and the products are mainly sports cameras, projectors, drones, security, tablets, etc.



In 2018, its first projector was launched on the market, and its projector series products ranked first in sales on Amazon US for 24 consecutive months, with sales exceeding 100 million yuan.

In addition, this year, Wantuo Technology 's sales in the second quarter increased by 473% year-on-year, and its sales in the first half of the year alone exceeded the entire year of last year .


It is understood that the 300 million yuan Series A financing recently completed by Wantuo Technology was exclusively invested by Sequoia Capital China Fund, and Xinghan Capital served as the exclusive financial advisor. Wantuo Technology CEO Zheng Yuchun said that this round of funds will be mainly used for product research and development, overseas brand building, team expansion and other aspects .


02

How did you achieve a 473% year-on-year sales growth?


Vankyo Technology was launched on Amazon in 2018, and has been named Best Seller in multiple sites including the United States, Canada, and the United Kingdom. Its "Vankyo" projector brand has become a premium brand on Amazon's US site.


On Amazon, several products of Vantuo Technology are labeled as Best Sellers. One of them is a sports camera, which is praised by users as "good value for money". "This small camera can be used for underwater shooting and as a driving recorder. It has two uses and many functions." Since this product was launched in November 2019, it has received more than 1,800 star ratings and a 4.5-star rating .



In order to develop products that consumers consider to be "high quality and low price" and "multi-functional", Wantuo Technology has put in a lot of effort behind the scenes.


From direct sourcing and OEM to cooperation with top chip companies, they define product competitiveness from the source and take fuller initiative in the entire product chain. They understand very well that market and consumer demand are always the core drivers of product innovation. Only by solving consumer pain points can they win the market.


Based on its own resources and R&D capabilities, Wantuo Science and Technology has proposed the "more, faster, better, cheaper" principle for product innovation - that is, to quickly provide users with abundant, high-quality, reasonably priced products that can solve users' pain points .


03

This year, there are also these big sellers sending good news, with sales of 5.678 billion in the first three quarters


This year, the COVID-19 pandemic has brought challenges to cross-border e-commerce, but also brought many opportunities. Many cross-border e-commerce sellers have achieved growth in performance, and cross-border sellers, as industry leaders, have also delivered satisfactory results.


Tongtuo's sales in the first three quarters reached 5.678 billion


On October 27, Huading Technology, the parent company of Tongtuo Technology, released its third quarter report. The financial report shows that Huading Technology's revenue in the first three quarters was 7.218 billion yuan, a year-on-year increase of 22.15%, and its net profit was 120 million yuan, a year-on-year decrease of 53.77%.


Huading Group also stated in its financial report that the main reason for the revenue growth was the increase in sales revenue of its subsidiary Tongtuo Technology in this period , while the reason for the decline in net profit was the impact of the new crown epidemic, which reduced downstream demand in the nylon industry; the decline in crude oil prices led to a sharp drop in the sales prices of raw materials and products; the e-commerce sector was affected by the epidemic abroad, and sales expenses increased significantly.


In addition, Huading Co., Ltd. also announced the main operating data for the first three quarters. The cross-border e-commerce segment had a total revenue of 5.678 billion yuan from January to September, of which export cross-border e-commerce revenue was 4.886 billion yuan, accounting for 86.05%, import cross-border e-commerce revenue was 419 million yuan, accounting for 7.39%, and logistics service revenue was 372 million yuan, accounting for 6.56%.


Cross-border e-commerce revenue in the first three quarters was 12.979 billion yuan, with a net profit of 370 million yuan


On October 27, Cross-Border Link also released their third quarter financial report. The report stated that in the first three quarters, the company achieved operating income of 1297950520 yuan, a year-on-year decrease of 7.11%; net profit attributable to shareholders of listed companies was 371602500 yuan, a year-on-year decrease of 47.15%; net cash flow from operating activities was -596471400 yuan.


The financial report shows that Cross-border Link's revenue in the third quarter was 3.892 billion, a year-on-year decrease of 22.20%, and its net profit was 100 million, a year-on-year decrease of 58.75%. The financial report also disclosed the operating data of Paton, Shanghai Youyi E-commerce and Global Easybuy in the first three quarters, among which Paton's performance was still very good.

From the financial report, it can be seen that Shenzhen Qianhai Paton Network Technology Co., Ltd. achieved operating income of 335,581.03 million yuan in the first three quarters, a year-on-year increase of 40.70%; net profit attributable to parent company shareholders was 228,801.3 million yuan, a year-on-year increase of 52.80%; net cash flow generated by operating activities was 328,302.3 million yuan.

Jihong shares' revenue in the third quarter was 1.3 billion, an increase of 69.33%


Jihong Co., Ltd. disclosed its operating data for the third quarter and the first three quarters in its financial report. Jihong Co., Ltd.'s operating income in the third quarter was 1.3 billion yuan, a year-on-year increase of 69.33%; its net profit was 175 million yuan, a year-on-year increase of 109.32% .


The financial report shows that in the first three quarters, Jihong Co., Ltd.'s total operating income was 3.216 billion yuan, a year-on-year increase of 48.75%; the net profit in the first three quarters was 433 million yuan, a year-on-year increase of 86.95% .

Final Thoughts



Although the cross-border e-commerce market this year is not too bad, sellers will also encounter many problems in the process of operation. Logistics and replenishment problems are indeed a headache for sellers, but it will be okay once you get used to it. Dear sellers, don’t forget that Amazon Global Store will start recruiting merchants in 2021. I heard that the store link will be placed on November 2. Self-registered sellers can start now. Now you can directly connect to the merchant manager and get the registration link in about a week, without having to wait until early November!


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