What are Shopee operation skills? Shopee operation skills review

How to optimize product titles and descriptions

• When launching new products, you can first search for local hot search terms on Shopee or other e-commerce platforms’ websites, and add relevant terms to the product names.

• Try to use popular keywords in the title, separated by spaces, for example: iPhone6 ​​Mickey cute silicone phone case, put the keywords with high search volume in the front;

• It is best to modify keywords when traffic is low (such as early in the morning and midnight), when search volume is small and the impact on product ranking is small;

• Do not change product titles frequently, otherwise the backend will update product data and the original product search ranking will be affected

How to decorate your store to attract more buyers

• Attractive store decoration can not only leave a good first impression on buyers and increase their trust, but also improve the store’s conversion rate.

The following aspects should be paid attention to when decorating a store:

- Store cover + seller avatar + store picture: the picture style is unified, including color, material, etc. The store logo can be put into the avatar, and the store pictures can display products by category, etc.

- The store can insert display videos, and the videos must be uploaded to Youtube first

Daily activities operation

1. Registration channels

The Marketing Center of the Seller Center in the backend of each site will regularly release event registration notifications, and actively sign up to participate

2. Registration Tips

Read the requirements of the event carefully: product selection and price. Accurate product selection can increase the chance of being selected. Select popular products in the store to participate in the event, try to provide competitive prices, and drive traffic.

Platform traffic-category

1. Hot-selling categories: women's clothing, beauty and health care, maternal and child products, home furnishings, fashionable shoes and bags, 3C electronics

2. Market situation: Most shoppers are female, aged between 18 and 34 years old; the proportion of male users is increasing rapidly

Shopee fan operation

1. Importance

1. Fans are an important source of natural traffic and orders for stores. In the early stage of store operation, increasing fans is a very important operation link. Sellers can actively follow the popular sellers (especially those in similar categories) and their followers on the platform, so that the chance of being followed back is higher, which can increase the exposure of the store. At the same time, low-price promotions can also help stores attract traffic and increase the number of fans.

2. After the store has accumulated a certain number of fans, it can regularly plan some theme activities in the store to encourage buyers to like the products and follow the store. It can notify buyers to participate through chat, or promote through store announcements and pictures to attract potential customers. You can also buy discount codes and enrich the form of activities. Such activities are conducive to increasing the repurchase rate and establishing a fixed fan base. At the same time, it can also increase exposure, broaden new customer sources, form a virtuous circle, and increase store sales.

2. How to increase the number of store fans

• Internal traffic diversion:

- Active Follow: Sellers can search for similar popular sellers on the APP and actively follow this seller and its existing followers. This will increase the chances of being followed back and increase exposure (Note: the current upper limit for followers is 5,000)

- Fan discounts: Sellers can encourage buyers to like their products or follow their stores, and give discounts or gifts as rewards on their next purchase

• Off-site traffic diversion:

- Direct traffic to your store through external websites such as Facebook

How to increase product exposure

1. Main methods

• Small batches and time-divided uploads: upload new products in small batches at different time periods every day, because new products will be ranked higher in the search rankings of similar products, which is conducive to the continuous exposure of the store. You can refer to the peak order times of each site: Taiwan and Singapore have the most orders between 20:00 and 24:00; Thailand sites have 13:00 and 15:00. The Malaysian site has the most orders between 14:00 and 16:00. Indonesia has the most orders between 10:00 and 12:00, and the number of orders starts to decrease after 21:00.

• Refresh product information: When there is no new product, you can update product information (such as updating inventory, price, etc.) to increase product exposure in the fan group

• Boost (top promotion) function: On the My products page, you can click "Boost Now". Select 5 products to be exposed within 4 hours and pin them to the top of the Category

• Actively participate in seller backend activity registration

• Taiwan and Indonesia sites can also purchase keywords through paid advertising to increase product exposure. For specific operation manuals and tips, please ask the merchant manager. Other sites will gradually open this function. For details, please refer to 6.2 Paid Ads related content

2. How to adjust the order of product display in the store

1. This can be achieved by adjusting the order of category display. For example, through the My Shop Categories in the Seller Center, adjust the order of category display or add new categories by yourself, such as "Hot Selling in Stores", etc., promote some "traffic-driving products" with price advantages and in stock, and manually pin this category to the top

2. What is the role of the Boost function?

Click the Boost button on the product image in the backend My Product to promote the product, so that the product ranks higher in the product category. Up to 5 products can be promoted in 4 hours in the backend. It is recommended to frequently promote new products, and be cautious about using promotion on hot-selling products that have accumulated a certain amount of traffic, because it will affect the product title search. Products can be promoted during prime time, but please note that the prime time of each site is different. Taiwan and Singapore are in the evening, Thailand and Malaysia are in the afternoon, and Indonesia is at noon.

3. Shopee keyword settings

Therefore, it is best to modify only a few words at a time when optimizing the title. In addition, considering the display problem on mobile phones, there are restrictions on the number of words in the title for different countries: 80 for Singapore, 100 for Indonesia, and 60 for other countries.

• For keyword tags, keep updating them regularly, and update the tags of at least a few hot-selling products;

• The merchant management team will share the top 500 hot search terms through the newsletter every month for sellers’ reference; sellers can also ask the merchant manager for the hot words and hashtags of each site to understand the market and improve product selection quality.

Taiwan and Indonesia sites can purchase keywords through paid advertising. When buyers search for keywords, your products will appear first in the search results. For specific operation manuals and tips, please ask the merchant manager. Other sites will open this function one after another. For details, please refer to 6.2 Paid Ads.

References

• 1. Shopee operation and drainage skills, Ge You can get more exposure by lying down: Jianshu [reference date 2019-02-09T16:00:00.000Z]