What is Baosight Global? Baosight Global Review

Domestic and foreign market introduction

In terms of overseas markets, Baosight Global China Head Office and its wholly-owned subsidiaries in Hong Kong and the United States have been working closely with the top 10 furniture e-commerce platforms in the United States to develop B2B2C and B2B businesses. It operates four self-owned brands, Thy-Hom, S'Dente, Incadozo and Carabelle, and rapidly penetrates the market segments according to the tastes of different consumers.

In the domestic market, Baosight Global has established its own channel brand "Ounididi", upgrading the design and marketing of mature furniture brands in the form of specialty stores, and is committed to solving the home furnishing needs of China's consumption upgrade in the next 10 years. Baosight Global focuses on the integration of home furnishing products, integrating furniture, accessories, life culture, and red wine culture into one product to create a new concept of future home life.

Business Segments

There are three main parts: B2B2C home furnishing cross-border e-commerce business, B2B home furnishing export business, and domestic B2C home furnishing retail business.

1. B2B cross-border distribution platform

Baoxin Global has more than 10 years of rich experience in home furnishing import and export business and has accumulated a large number of high-quality supplier resources. Based on the sales forecast analysis model and the use of historical data, it screens best-selling product styles and sells them in large quantities to overseas dealers in a B2B bulk sales model, thereby achieving sales penetration and reducing operating costs to obtain higher profits.

2. B2BC cross-border retail platform

Under the B2B2C model, Baosight Global mainly cooperates with e-commerce platforms to obtain big data such as best-selling products, historical sales and customer browsing, establish sales forecasting and analysis models, accurately identify the seasonality, regionality and home furnishing market trends of product sales, optimize the company's inventory structure, effectively improve the efficiency of capital use, and reduce the company's operating risks. Currently, Baosight Global has in-depth cooperation with the top 10 furniture e-commerce platforms in the United States, reducing sales links, forming an integrated management of design-production-logistics-sales, reducing distribution channels, and reducing intermediate costs, which has a high price advantage.

3. B2C retail platform

Faced with the huge domestic market in China, Baosight Global started steadily by operating channel brands. By integrating brands, designers, channel dealers, marketing teams and funds, it transformed and upgraded the original brands, integrated the concept of home furnishing life culture into B2C daily retail, and created a replicable new retail model.

Revenue

Baosight Global's operating income in 2014 was 320 million yuan and its net profit was -2.4338 million yuan.

Baosight Global's operating income in 2015 was 449 million yuan and its net profit was 1.3073 million yuan.

As of December 31, 2016, Baoxin Global's total assets were RMB 219 million, down 25.88% from the end of the previous year. Baoxin Global's operating income in 2016 decreased by 25% from the same period last year, mainly because in the past two periods of 2014 and 2015, the company's main operating income came from non-home products business.

As of December 31, 2017, Baoxin Global's total assets amounted to RMB 247 million, an increase of 12.78% from the end of the previous year.

Development History

On June 29, 2012, Dongguan Baoxin Import and Export Co., Ltd. was established.

In the second half of 2015, the company transformed and established B2B2C cross-border export retail business as its core, and gradually divested non-home furnishing products business.

In February 2016, the company acquired the American company Bestsign International Inc.

In April 2016, SFORP COMPANY LIMITED was acquired.

In June 2016, the equity reform was completed and Baosight Global was established.

On July 6, 2016, the company was renamed Guangdong Baoxin Global Home Furnishing Co., Ltd.

In February 2017, it was successfully listed on the New Third Board with the stock code: 870961.

In January 2018, it entered the European home furnishing market.

In 2017, Baosight Global.Ounididi fell in love with Yijia Shangpin Furniture at first sight. In March 2018, Yijia Shangpin Dongguan flagship store opened for trial operation.

Financing

In December 2017, it completed a round A financing of 30 million.