Recently, I wonder if any sellers have discovered a new entrance in the backend - Amazon Creator connection Amazon content creator program.

This feature is not just any feature! Amazon has been testing it in many US stores since mid-2023 , and has only started to open it up to Chinese sellers this year. Chinese sellers who have participated in the internal testing of this feature revealed that they have increased their sales by hundreds of thousands of dollars a year with this feature! Yes, you heard it right, it increased sales by hundreds of thousands of dollars!!

Recently, the editor has also seen many friends using and discussing it in the Zhaodanmao cross-border seller communication group, and they can bring in tens of thousands of dollars in GMV a month. I can only say that I am extremely envious!

What is Creator connection?

Amazon Creator Connections is a platform that connects brand sellers (Brand) and content creators (Content Creators).

Brand sellers can set the products to be promoted, commissions, budgets and other information in the background. Content creators who have joined the Amazon Affiliate Platform can choose products of interest to promote in the background of the alliance, and can also send private messages to brand sellers to further communicate relevant cooperation details.

Some sellers may wonder: Isn’t the familiar Amazon Affliate just Amazon helping sellers find off-site promotions? No! Amazon Affliate and Creator Connection are two completely different levels!

Amazon Affliate can only be used on our own media, and it is difficult for external media and influencers to use our links. If you need to join the Zhaodanmao cross-border seller exchange group, you can contact customer service V: FLA66668888. The two advantages of the new feature Creator Connection are completely worth it for sellers.

The biggest advantage is that our sellers can customize the commission ratio independently!

The above picture shows the commission rate of Amazon affiliates. We can see that the highest commission rate of Amazon affiliates is 10%, generally between 5%-7%, and the commission rate of 3C products is basically 2%-4%. In fact, this commission rate is too low compared to the 10% commission rate of the independent station system.

Is it more cost-effective than advertising? If you have sufficient budget, you can set a higher commission rate.

The second advantage is that sellers can accumulate alliance resources

Sellers can now directly reach affiliates in the Amazon backend, which means we can accumulate and settle the resources of these affiliates, similar to the celebrity resources and media resources we have accumulated with great difficulty before. At the same time, it also includes: resource classification management, email connection, sample delivery and testing, long-term relationship maintenance, etc. can all be handled by the platform.

Use the method of creating a campaign to attract attention. If a creator is interested in your product and commission, someone will send you a private message directly. This feature provides a direct message contact method.

A seller has calculated that a single Campagin can reach about 200 affiliate customers. Imagine if you create 10 Campagins, how many customers will be reached? The number is amazing.

Therefore, it is not an exaggeration to say that the sellers mentioned at the beginning of Zhaodanmao have brought themselves hundreds of thousands of additional sales a year with the help of the new feature of Creator Connection.

Summarize:

It is suitable for use in different stages of new product promotion/old product growth/unsale inventory clearance . It is more beneficial for sellers with a certain brand search volume and vertical category players.

This is especially helpful for the cold start of many new products, and for some products that cannot be advertised on the site, such as those for adults, you can openly find celebrities to promote them.

This does not include the traces that influencers/bloggers/publishers leave about your brand and products on social media/personal websites and other channels , which invisibly increases brand search volume and increases brand voice.

How do I take advantage of Creator Connections?

① Creator Connections Portal

The most direct entry: the advertising module of Amazon seller backend, check whether there is a Creator Connections module under Brand Content.

If so, congratulations! You will have access to a vast library of Amazon affiliate resources!

Currently, the open permissions of this module are for paid accounts and are open at the brand dimension. Players who have not activated it can consult their payment managers to see if it can be activated.

② How to create an alliance campaign

After clicking into Creator Connections, you will arrive at the page for setting up a campaign. Click create campaign. Sellers need to provide: detailed introduction of the brand, product advantages, affiliate commissions, and other specific matters.

③ Campaign naming

Amazon provides 80 characters. Here we recommend using brand words + product keywords + main selling points + commission ratio + usage scenarios + desired affiliate customer types (review site, blog, YouTuber, FB group, etc.)

④ Alliance Budget and Commission Settings

You can only add one ASIN to a campaign, but you can set different campaigns for multiple ASINs.

The current campaign budget is set at $5,000, which cannot be changed. In addition, the commission rate can be set by yourself, and 10% or more is more attractive.

After creating a campaign, you will see 200 creators sending you private messages within 24 hours. Some will directly promote your products, while others will ask you for samples. You can start a conversation directly through the chat window.

How can we make better use of this resource?

1. Create as many campaigns as possible . Note: One campaign can reach 200 affiliates, so if you create 10, that’s 2,000. It’s hard not to be popular.

2. You need to build in-depth alliances , because these alliance customers are of various types, including many high-quality content bloggers, editors of large deal sites, etc. At this time, you can take the initiative to send samples and say hello, and give extra compensation to maintain long-term cooperative relationships.

3. Manage alliance customers and promptly synchronize discount information of our products to them so that they can provide feedback to help with promotion.

Currently, this project is still in the testing phase and has been iterating and updating over the past year or so. If there are sellers who have this internal testing function, they should get in early and get some benefits. If not, there is no need to worry. After all, it has been in internal testing for so long, and it is only a matter of time before it is fully released.