Primeday news! Summary of sales at each site!

Prime Day has officially started today! Originally scheduled for mid-July, it has been postponed to October, and sellers have finally waited for this big sale! And because of the uncertainty caused by the epidemic and the postponed date, many sellers are unsure about the effect of this Prime Day.

So what is the actual sales situation of each site so far? I will still follow the old rules and summarize the sales situation of the three sites in Europe, Japan and the United States.

This year, the European site has been relatively quiet, and the results of both LD and free exclusive flash sales are average. The progress bar of LD is slow, and the feedback from the sellers of the European site in the group is very dull.

In the afternoon, there was a slight increase in orders on the European site. Generally speaking, sellers with LD during the daytime can still get some traffic bonuses, and small sellers who participate in free activities such as Primeday exclusives and Coupons can also have better sales than usual.

However, because the European site is not yet in its best sales period, performance tonight and tomorrow morning is more important. Sellers on the European site should not let their guard down and need to always pay attention to the situation of promotional products to prevent page or product problems.

The Japanese site was the first of the three important sites to start Primeday. Its performance in the past two years has been quite eye-catching. This year, as soon as the morning came, many LDs of non-popular products on the Japanese site were sold out. The LD effect was much better than that of the German and British European sites. Even in the afternoon, the progress bars of the flash sales on these two sites were not as loud as that of the Japanese site.

Of course, the effect of free activities on the Japanese site is better than that in Europe. Small sellers who participated in the exclusive discounts can generally double their usual sales, and some big sellers who have made preparations for rankings, reviews, etc. before Member Day can see several times more orders.

Because the Japanese site did not have the Prime exclusive discount feature during last year's Member's Day, this year was the first time for sellers on the Japanese site to use this free discount event on Member's Day . The effect was very outstanding the first time on the US site, and the Japanese site's first event this year did not disappoint.

The sales volume on the Japanese site still accounts for a relatively high proportion at night. The following evening and tomorrow night will be the peak points. Sellers on the Japanese site must do a good job of product monitoring and data observation.

Amazon's technical department performed well this year. Apart from the page crashes, Coupon also had a bug at one point.

Fortunately, this year's Prime Day has not seen the large-scale page crashes like in the past two years, and individual minor crashes have been quickly restored , which has little impact on sellers' sales. However, some sellers reported that their LD was cancelled after the page crash was restored. In this case, remember to contact customer service immediately.

The overall sales volume on the US site is quite polarized . Most of the news about explosive sales comes from sellers of a certain size, especially the top sellers. One of our students even took the opportunity to become the number one in the BSR category.

However, the effect of some small sellers relying solely on Prime exclusive discounts is rather mediocre. Many sellers rely on free activities and maintain the same number of orders as on weekdays. They are not as likely to have their traffic snatched away by big sales as in previous years. There is absolutely no momentum like when this feature was first launched last year.

Since the free event was launched last year, everyone has witnessed that the effect is getting weaker and weaker. Although it still uses the same blue Deal logo as LD, without the platform's auxiliary traffic, the traffic problem of exclusive discounts has gradually emerged.

Another free event, Primeday Coupon, was favored by the sellers in our group because it had an exclusive page for promotion , and its initial performance was better than that of the exclusive discount.

However, the disadvantage of Primeday Coupon is that buyers' accounts without membership still cannot see this promotion. So if sellers find that they cannot see the promotion for the products they have registered for the coupon, it is because the buyer account you logged in with does not have Prime qualifications, not that the promotion is not running.

We have been complaining about this problem since last year and there has been no improvement this year. Fortunately, there has been more promotion of PD Coupon this year, which is slightly better than the decline of exclusive discounts.

It is just past midnight on the US site, and there are several critical sales time points coming up. Everyone should pay more attention to the product performance and data.

This year's Prime Day is a relatively rare situation for everyone, but with Amazon's continued growth in the past few months, sellers' sales have not been greatly affected by the epidemic.