What is Swiss Post? Swiss Post Review

1. About Swiss Post

Swiss Post is known as one of the best postal services in the world. It has 3,600 service outlets across the country, nearly 40,000 employees, and handles 10 million letters, 600,000 parcels and 1.9 million financial accounts every day.

The Swiss postal and telecommunications market has long been monopolized by Swiss Post and Telecom, which is actually a functional department of the government. The monopoly of Swiss Post and Telecom is protected by national laws. Therefore, for a long time, the supply and demand sides in the Swiss market are actually the government and individuals, and consumers can only receive services within the scope of services provided by Swiss Post and Telecom. All sectors of Swiss society, especially the business sector, have long expressed dissatisfaction with the quality, conditions, and especially the prices of Swiss Post and Telecom services, and the calls for their reform are growing louder and louder.

According to the development of the situation and the needs of the enterprises themselves, the federal government finally decided to separate the postal and telecommunications companies. On January 1, 1998, Swiss Post and Telecom were separated into two independent companies: Swiss Post (Post) and Swiss Telecom (TELECom, now renamed Swisscom).

From January 1998 to the present, the Swiss Federal Post Office has successfully completed two major reform steps: from a national administrative agency to a self-financing state-owned enterprise; from relying on the profits of the telecommunications sector to subsidize losses for many years to an annual profit of over 100 million Swiss francs.

Switzerland's postal and telecommunications services have been linked for many years. However, unlike the lucrative telecommunications market, the postal service is more of a public service department. Before 1997, Swiss postal and telecommunications employees were part of the national civil service system, and the postal and telecommunications bureau was part of the national administrative agency. But in 1998, in order to meet the fierce competition brought about by the opening of the European telecommunications market, the Swiss government decided to "separate" the postal and telecommunications services to reduce the burden on the state-owned Swisscom.

At the same time, the European postal market is becoming increasingly open, and some high-profit sectors of the postal industry are also facing competition from private enterprises, which has made the postal industry, which has lost the profit subsidies of the telecommunications sector, even worse and has faced more severe tests. However, the Swiss government did not simply carry the "burden" of the postal service, but instead put it on the market.

Strengthening the position in the direct marketing market

In the summer of 2006, Swiss Post further strengthened its position in the direct marketing market by acquiring more than two-thirds of the shares of the German GHP Group. The German GHP Group is an international group that provides a full range of direct marketing and customer management services. Its outlets are spread across seven countries and it occupies an important position in the European direct marketing market. After the acquisition of the German GHP Group, the company name remains unchanged and all 2,800 employees are retained. Swiss Post will appoint four representatives to join the six-member management team to participate in making important decisions for the company. Through the acquisition, Swiss Post will also further improve its postal products across the entire value chain and benefit directly in the following four aspects: expand direct marketing products; develop new businesses such as end-customer delivery and document management in Germany, and win business development opportunities for Swiss International Post and its subsidiary MailSource, which is responsible for corporate domestic postal business; use the leading professional technology of insurance cards in the German market to further strengthen the Care Health Card business launched by Swiss Post in China; Swiss Post can also share the strong business of the GHP Group, such as winning loyal customers by issuing cards, etc.