In-depth information | CPC low-cost strong correlation, BestSeller's latest strategy

In-depth information | CPC low-cost strong correlation, BestSeller's latest strategy


Without further ado, let's talk about the principle first, then the application. In order to maintain a healthy market order, this article only talks about the association of advertising positions. As long as you have enough execution and resources, you can do it. The key reminder is to use it reasonably, make profits conscientiously, and never hurt others .
Let’s first look at the ultimate correlation effect:


Effect of this article:


01. Principle explanation chapter

Principle 1: Why are ad search results static?
⑴ Search for the keyword Water Bottle, set the fixed delivery address to a certain state in the United States, and click on the product ASIN1 as shown in the figure.


⑵ The associated advertising position of the product ASIN1 is as shown in the figure below. Click one of the advertising products ASIN2, as shown in the figure.


⑶ The associated ad placements of the clicked product ASIN2 are as follows:


As long as it is through:
①Search for the keyword WaterBottle;
②Click on the ad slot ASIN1;
③Click on the ad slot ASIN2.
Through the path ①②③, we reach the advertising recommendation under ASIN2 in the traffic window ④. The recommendation result of this window position is fixed, and the fixed percentage reaches more than 85% .


Principle 2: In which exposure positions can CPC manual precision and manual phrases appear?
Add WaterBottle in manual ads, exact match + phrase match, it can appear in the following two locations↓
⑴ Search the SERP keyword search result page for the keyword Water Bottle, as shown in the figure:


(2) In the SERP keyword search result page for the keyword Water Bottle, the associated ads of all products on the page are in Sponsored products related to this item, as shown in the figure:




If your product does not appear in this window, manually increase the CPC bid accurately. If the price increase still does not appear, increase the CPC bid of the manual phrase. After flipping through dozens of pages, it will definitely appear. (Note that you must ensure that the delivery address is in the United States)

02. Operation

1. Calculate the minimum data index of the window position


Indicator 1: Define an unequal price for the product in this window;
Indicator 2: Minimum number of reviews;
Indicator 3: The lowest daily sales of this window position. Note that this refers to sales, not conversion rate (sales generated by this window position and this product, not all sales of this product)
Indicator 4: The highest daily order volume of this window position (the review-free orders we swipe cannot exceed the maximum value, otherwise it will trigger the risk control system)


END


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