A new trend of cross-border e-commerce has arrived! The total transaction volume in the United States exceeds 37 billion US dollars!

A recent survey on digital trust in the U.S. e-commerce market shows that the U.S. social media e-commerce market will reach 36.62 billion U.S. dollars this year, a very significant growth rate!

Among the social platforms surveyed, Instagram, Facebook and Tiktok are clearly in the leading position. Whether in terms of market acceptance, shopping experience or shopping function perfection, these three are better than other platforms such as Twitter and Pinterest. Among several social e-commerce platforms, only Facebook and Instagram can provide complete in-app settlement services, while Tiktok and others need to jump to other web pages or apps for shopping. The survey data shows that at least half of social media consumers shop by jumping in this way. This disconnect will affect the shopping experience to a certain extent. If social e-commerce can widely promote in-app settlement, it will be of great help to traffic and conversion.

So overall, social e-commerce is currently at a relatively early stage in terms of the market and its functions. It needs more integration with existing market consumption habits and the cultivation of its own consumption habits. However, even so, social e-commerce has still achieved relatively objective results and is an absolute incremental blue ocean market.

Moreover, domestic sellers have a great advantage in overseas social e-commerce, that is, they are the first movers. Because social e-commerce has gone through several rounds of reshuffles and changes in China, and has basically stepped on all the possible opportunities and detours, while overseas social e-commerce is still in its infancy. To some extent, what we have done in the past is a dimensionality reduction attack. To summarize from the demand side, in fact, the entire development process of domestic social e-commerce is a transformation of the shopping model, from active search demand to discovery consumption. The overall traffic is decentralized. Each merchant or social account will gather its own small private domain traffic, and the shopping scene is becoming more and more scattered. The overseas market is also undergoing such changes, but it is very, very early, which is a good time for us sellers to enter the market.

Where will the cross-border opportunities be next year? Let our old friend Lian Lian take everyone through this year’s cross-border journey!

In the blink of an eye, 2021 is coming to an end. I am very happy that Lianlian has accompanied you through another year. This year, we have fought side by side, forged ahead bravely, and jointly created a bright future.

Click on the video to see the journey we have taken together in 2021!

Influenced by the global environment, the overall development trend of my country's cross-border e-commerce in 2021 is encouraging, but at the same time we have also seen challenges under opportunities, with tightening policies and rising raw material costs. Many sellers said that happiness and "pain" coexist this year.

In 2021, cross-border e-commerce has been affected by world-changing events. They have led to a scarcity of air cargo capacity and a surge in logistics prices. The industry is changing rapidly, and cross-border e-commerce companies need to keep an eye on the current situation and plan for the future in advance.

Due to the recurrence of the COVID-19 pandemic, countries such as Europe and the United States have successively implemented measures such as city lockdowns, which has led to global retail online demand. Due to better epidemic prevention and control measures, China has quickly resumed work and production, and can provide consumers with essential daily necessities. The epidemic has catalyzed the development of cross-border e-commerce, and cross-border e-commerce logistics has also developed rapidly.

As cross-border e-commerce develops at a high speed, it is unacceptable to only provide a single payment option through bank transfer. Overseas consumers want flexible payment methods and a safe and transparent payment experience.

Following this trend, 2021 will also be a year of "new" prosperity for LianLian.

This year, we closely followed the needs of cross-border users and continuously enriched business scenarios, bringing new services such as Viet Dhaka*, Flash Collection, and Youdu to cross-border e-commerce sellers; through 55 new online activities, a total of 10 billion free withdrawal quotas were issued; we participated in 76 offline summits, met old friends and went to new cities; we broadened the boundaries of cooperation and reached official cooperation with mainstream cross-border e-commerce platforms such as Coupang, eMag, Lazada, Dunhuang, Newegg, etc. As of now, Lianlian has covered nearly 100 global e-commerce sites; it has accelerated its global layout, obtained the Singapore large payment institution license, payment qualifications in 50 states across the United States, and continued to expand its business in Thailand.

The end of the year has arrived, and the future is promising. The train of time has bid farewell to the extraordinary year of 2021 and entered a new milestone - 2022.

Because of cross-border e-commerce, we are gathered together. At the next stop, Lianlian will continue to be your solid backing as always, and we will join hands to embrace a wider world.

2022, To be continued......