Earlier, we have reported on many cases where cross-border giants and the capital market were not in harmony. The case of Youjiazhichain being sued for 1 billion by its investors Do you understand the operation of the chain of high selling prices after listing? There are also failed mergers and acquisitions between Banggu and listed companies. What makes investors shy away from Amazon’s big sales? You can click on the blue font to review these two past events. If you have paid attention to these two events, it is not difficult to find the commonality of these two giants when you see the sellers we analyzed - they are both spreading goods, and most of the profit funds are pressed on the massive inventory. As a result, the disadvantages of the giants, such as long payment cycles and low profit margins, have been magnified in the current environment where the distribution of goods is gradually declining, and finally a situation of frequent bankruptcies has been formed. Today, another listed and best-selling product has stepped into the bankruptcy list. Today, our seller group was discussing a big seller that almost everyone in the cross-border circle knows about - You Ke Shu, whose supplier came to collect debts. Youkeshu, a cross-border giant listed on the New Third Board in 2016, received 1 billion yuan in financing in four rounds, and was acquired by Tianze Information for 3.4 billion yuan in October last year. It is also the only company on the New Third Board that has achieved a two-way cross-border e-commerce model for imports and exports, and is almost at the top of the pyramid of the cross-border e-commerce industry. Even such a giant will face the situation of being asked to pay back debts by suppliers at the end of the year? In fact, this situation is very similar to the example of Jiazhilian, because when it was acquired by Tianze Information last year, Youkeshu also signed a bet agreement! According to the official announcement, Youkeshu promised that its non-GAAP net profit would be no less than 260 million yuan, 330 million yuan and 410 million yuan respectively between 2018 and 2020. And before that, Youkeshu had achieved a net profit growth of more than 100% for three consecutive years, and its net profit reached 160 million yuan in 2017. This is the confidence of Youkeshu to sign the 1 billion bet agreement. However, it was only the first New Year after the signing of the gambling agreement, and Youkeshu was exposed to such embarrassing news, which inevitably made people doubt its actual capital flow situation. If the goal of the bet is not achieved in the end, the consequences will be the same as those of Jiazhilian, and the persons obligated to compensate (that is, the 13 shareholders including the controlling shareholder Xiao Siqing) will need to compensate Tianze Information. Throughout the entire capital operation process of Youkeshu, gambling agreements appeared at almost all important nodes. Such behavior once caused heated discussions in the capital market, and it was suspected that Youkeshu used gambling to drive up its valuation. The relevant person in charge also came out to refute the rumor. However, various suspicious signs, coupled with this debt collection incident, may have been riddled with holes under the bright appearance of Youkeshu. This year, cross-border giants have not had a smooth time at all. The huge flaws of their distribution model have been fully demonstrated, which undoubtedly gives us, the small and medium-sized sellers who follow suit, a bloody warning. On the current Amazon platform, only refined operations can go far. Finally, I have collected dozens of tricks for you to do fine-tuning operations, and packaged them for everyone who has read to the end. Sellers, please PM me to ask for them. |
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