What is Target? Target Review

Logo Definition

Target means "bull's eye" or "target" in English. The Target logo is a striking red bull's eye. In the United States, the Target logo has become as familiar and loved by the public as the Nike tick and the Coca-Cola circle logo.

Product range

Women's wear, men's wear, shoes and boots, bags and handbags, jewelry, home accessories, furniture, bedding, beauty and skin care, sports products, pet products, electronic appliances

Crowd positioning

Target's customer base is 80% female, with an average age of around 40 and an average annual household income of $51,000, slightly higher than Walmart's $40,000 and much higher than Kmart's $20,000.

Brand Cooperation

Target has collaborated with many fashion designers and brands, including famous architects Michael Graves, Mossimo Giannulli, Fiorucci, Liz Lange, fashion handbag designer Joy Gryson, fashion designer Isaac Mizr, and famous fashion brands such as Converse, Apple iPods, Sony, and Nintendo, to provide affordable fashion products unique to Target.

Brand Story

1902-1962: Target's predecessor, Dayton Dry Goods Company, was founded by George Dayton. In 1910, it was renamed Dayton Company.

In 1962, the first Target discount store opened in Minnesota. The store was the first store in the United States to introduce the concept of discounts.

In the 1970s, Target managed its inventory by using electronic cash registers for in-store merchandise, improving its customer service efficiency. At the same time, Target began to hold an annual shopping festival for the elderly and disabled.

In the 1980s, Target continued to grow and opened many more Target chain retail stores.

In the 1990s, Target opened its first Target Greatland store.

In 1995, the store was converted into a bridal boutique, the same year Target opened its first SuperTarget hypermarket and launched its credit card service.

Historical Development

1902-1962: Target's predecessor, the Dayton Dry Goods Company, was founded and in 1910, it was renamed the Dayton Company.

Target was founded in 1961.

In 1962, the first Target store opened in Minnesota. The store was the first store in the United States to introduce the concept of discounts.

In 1995, the store was converted into a bridal boutique. In the same year, Target opened its first Target supermarket and launched its credit card service.

In January 2000, Dayton Hudson Corporation (founded in 1962) changed its name to Target Corporation.

It began opening branches in Canada in March 2013 and now has 127 stores.

In December 2017, Target said it would acquire Shipt, an online grocery same-day delivery company, for $550 million in cash, which was also Target's largest acquisition.

Acquisitions

In the first quarter of 2011, Target expanded across borders for the first time, using a familiar acquisition approach, acquiring 220 stores from Canadian retailer Zellers for $1.8 billion.

In 2017, Target acquired delivery startup Shipt for $550 million.

Related events

In August 2002, Target recalled clothing items bearing the "88" logo after angry customers and the Southern Poverty Law Center accused the items of being a white supremacist symbol.

At the end of 2013, the US retail giant Target announced that the company was hacked and 70 million users’ personal information and 40 million credit card data were stolen, including user names, phone numbers, email addresses, credit card information, etc. It is estimated that Target’s losses have reached $148 million so far and may eventually reach $1 billion.