Amazon Listings undergo a major transformation, with five new description rules taking effect on August 15!

• Special characters such as ™, ®, €, …, †, ‡, o, ¢, £, ¥, ©, ±, ~, â

• Any emoji, such as ☺, ☹, ✅, ❌

• ASIN number or the following : "Not Applicable" / "NA" / "n/a" / "N/A", "Not Eligible", "Pending", "Pending", "Pending", "Pending", "Pending Copy"

• Prohibited phrases such as eco-friendly, environmentally friendly, anti-microbial, antibacterial, made from bamboo, contains bamboo, made from soy, contains soy. For more information, see General Product Restrictions

• Disable guarantee messages such as "refund your money," "send it back if you're not satisfied," or "unconditionally guaranteed, no restrictions"

• Company information, website links, external hyperlinks or any contact information

• Duplicate bullet points. Each bullet point must describe a unique product information

• Contain at least three key points

Some sellers can't help wondering: Under the new regulations on product details, how should the 5-point description be modified? Some sellers have compiled a guide to writing 5-point descriptions under the new regulations (for reference only):

1. If you have already used special symbols and emoticons, it is recommended that you delete them yourself.

Because some sellers will add emoticons related to the product for the sake of aesthetics. Sellers who have already used it as shown in the figure below must modify it before August 15, otherwise it is likely to be restricted or tampered with later.

Since this requirement has been issued and will take effect on August 15, instead of asking Amazon to remind you, it is better to update it yourself. There is still time.

2. Do not use phrases related to after-sales protection.

In addition to these, you should also be careful to avoid some sensitive words and infringing words on the listing details page.

Reference link for self-check of sensitive words: Listings are in trouble again? Don’t touch these sensitive words on Amazon!

Faced with the problem of banned words, some sellers consulted Amazon customer service about coping strategies. Customer service clearly pointed out that once a product listing contains banned words, not only key information such as the five-point description may be automatically deleted by the system, but also the title. Sellers must strictly avoid using exaggerated words including "Perfect" and "High Quality" , as well as promising phrases such as "Contact us at any time 24 hours a day to guarantee returns" to avoid triggering system violation detection.

3. When an ASIN is marked as a restricted product violation or faces an account-level restricted product violation, sellers can refer to the following steps to self-check and prepare for an appeal :