Amazon is striking hard: closing stores, removing shelves, and issuing warnings

A large-scale warning letter incident occurred in the middle of this month. Amazon sent emails to remind sellers that they were suspected of manipulating reviews and required them to terminate the corresponding operations or their accounts would face closure.

We analyzed earlier that this email was not sent by Amazon in bulk (for those who missed it, click here to review the last warning event), so the sellers who received the email were more or less involved in illegal operations, including some sellers who did not fake orders but sent emails to request reviews themselves, and they would also be warned because of sensitive words in the email.

However, this wave in the middle of the month is not over yet. In the past two days, Amazon has started to send another wave of warning letters. Although the content is still the same, the sellers who received the warnings are basically those who survived the previous wave.

In other words, Amazon’s warnings these times were not sent randomly . It is indeed reviewing the violating accounts over and over again, and only sends warning emails to those who are suspicious.

And it's not just suspected fake orders. Recently, many sellers have encountered the problem of "account locked" and unable to log in when logging into their stores.

Why is the store locked?

Although many situations can lead to account locking, the frequency of occurrence has been very high recently. Some sellers’ stores have not violated any regulations and have been directly locked and unable to log in without any warnings or explanations.

Some students speculated that it might be related to the warning letter, as the locked accounts were suspected of violating regulations and engaging in fake order activities. Could it be that Amazon acted so quickly this time, going from a warning to a store closure in just one week?

Let me help you calm down. The prompt for the suspension of the store due to fake orders is not like this. The account was locked this time not because of account violations . Amazon also gave the sellers the steps to unlock it. The sellers who were locked this time were not locked because of the seller account violations, but because the buyer's account was overturned.

Each of our seller accounts has a corresponding buyer account. Generally, we use this buyer account to refresh the front desk and comment on the product review. In special circumstances, we may do a test buy, etc., but it is not particularly useful.

Although it is not very useful, if there is a problem with the buyer's account, it will affect the seller's account. Among the sellers I asked, some of them had used the buyer's account to charge gift cards, but there was a problem with the card, which led to the buyer's account being blocked . In this case, the corresponding seller's account will be frozen as above.

However, there are also some sellers whose accounts are locked but the buyer accounts are fine. They were fixed after refreshing in the afternoon. So some sellers are blocked by bugs or by mistake. To confirm whether you are really locked, you can check the situation of your corresponding buyer account (you can privately chat with me at the end of the article for the specific unblocking method)

Not only lock the account, but also delete the product directly

If the above-mentioned illegal closure of the store can still be considered as having merit, the following situation is purely disgusting to sellers. Many sellers accidentally found that their products were inexplicably deleted.

I talked about this situation with everyone in the group some time ago. If the product is deleted and no sales information is shown in the background, but it is shown as available for sale in the front end, this situation usually occurs when entering the warehouse. You can refresh the reason for no sales information, and then wait for about 1 or 2 days to return to normal.

However, if the product is not displayed on the front desk like the seller in the group above, and the back desk shows that it is deleted, you have to contact customer service to ask what is going on.

At present, some sellers have opened cases with customer service to restore the products, and some have used batch templates to force refresh to restore the products. Students whose products have been deleted can try both methods.

Recently, Amazon has really given people a feeling that a storm is brewing. If these deleted products were deleted by mistake or due to bugs, then Amazon must have other major actions in the background that led to system instability and accidental deletions. Combined with the warning letter, Amazon may be planning a major purge of illegal orders.

Now even asking for reviews may result in Amazon warning you of sensitive words. The ways to get reviews are really becoming fewer and fewer, and more and more dangerous. Going against the wind to fake orders and do reviews will definitely put you in danger. Service providers who fail to grasp the safety aspects of the review are just giving money to Amazon. How can you get reviews for your products in a safe environment?