Amazon backend has another bug, causing a large number of sellers’ advertising data to be abnormal

Author | Heyu@

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As we all know, as a basic source of traffic on Amazon, advertising can bring exposure, so that products can be "seen", and sellers are also accustomed to adjusting their budgets based on advertising data. However, the recent situation of Amazon's advertising system is irritating many sellers.

It is learned that recently, a large number of sellers have reported that individual advertising cannot match the actual order data . This is not only a problem with the data in recent days, but in fact there are serious errors in the historical data of the advertising space.

It is reported that Amazon's advertising data delay usually does not exceed 48 hours. According to sellers' speculation, there have been errors in advertising data throughout August , whether it is background data or historical data in reports, all of which are wrong . There are even cases where the advertising campaign cost data error is as high as one thousand US dollars.

It is learned that many sellers have encountered this kind of data errors:

"The ad space shows 1 order for 80 clicks, but the actual CPC page shows 6 orders for 80 clicks."

"Last month, there was even one day when advertising sales were higher than the entire store sales, and the data exported from the backend was also high."

"The delay on the advertising page is so severe now. I didn't spend much on advertising at noon, but after 3 o'clock, the advertising fee doubled."

At the same time, this system failure also directly affected the sellers’ advertising strategies. Some sellers adjusted their advertising positions based on the data, but due to the distorted data fed back by the system, the advertising effect was still poor.

Sellers who discovered the system failure only after adjustments are faced with the dilemma of "whether to adjust the budget again".

Currently, sellers in sites such as the United States, the United Kingdom, and Italy have experienced such data anomalies.

However, many sellers said that the data was normal and they did not find any abnormalities in the advertising system.

For this reason, a seller opened a case to consult customer service, and the reply he received was: The data error has been confirmed to be a large-scale system problem, mainly occurring in the US site, and the technical department is actively repairing it.

▲ The picture comes from industry insiders

At present, according to feedback from sellers, the advertising system has been restored and can operate normally.

However, this isn’t the only time Amazon’s advertising system has had issues recently.

There is a saying on Amazon: "Every big sale has bugs."

Indeed, during this year's Prime Day, the advertising system was briefly paralyzed. Some sellers said that they were experiencing a surge in orders when the advertising system suddenly crashed. Many sellers were unable to see their spending and had difficulty adjusting their bids and budgets, which led to a situation where advertising costs continued to increase after the budget was overspent.

It is learned that in addition to large-scale advertising system failures, frequent small-scale failures have also caused great harm to many sellers.

In April this year, a seller pointed out that the new product still had no exposure and click-through rate after setting up the advertisement. Even after opening a case and communicating with customer service, the problem could not be solved, and finally the only thing left was to wait for the system to automatically return to normal.

▲ The picture comes from industry insiders

This phenomenon is not an isolated case, and many sellers are facing the same dilemma.

"My new product is also a bit helpless."

"I'm the same. No matter how high the bid is, the new product has no exposure. Even after opening the case, no problems are found. If there is no traffic, the new product will be delayed to death."

"Last month, everything was normal, and this month, no new products were exposed."

Sellers who have encountered the same situation believe that this may be due to insufficient bids or low weights. Only higher bids can stimulate the system and then slowly lower the bids in the future.

However, after the sellers made multiple adjustments based on customer service requirements, the products still failed to get exposure.

Some sellers also speculated that after the relevant provisions of the Advertising Law were revised, some products were blocked and could not be advertised.

In addition, according to feedback from some sellers, ads that originally had exposure and conversions suddenly faced a decline in exposure.

Small-scale system failures are unlikely to attract official attention, and a solution to the problem will be a long way off.

"I feel the same way, and I have had very few orders recently, and the performance pressure is very high."

This is exactly the real dilemma facing sellers.

Amazon’s frequent advertising system failures, when viewed from a small perspective, are just a bug in the backend; but if they are not properly resolved for a long time, the sellers affected will face the risk of reduced orders.

Here, we hope that Amazon can improve its backend advertising system, reduce the frequency of bugs, and avoid affecting the normal operations of Amazon sellers.

Have you encountered similar problems recently? Welcome to discuss in the comment area~